Marketing
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4.1KBring Patients Back to Your Practice with Prime Nexus
Sponsored Content By Kristi Yatsko, Office Manager Eyecare of the Valley Philadelphia, Penn., Metro Area Dec. 13, 2017 Effective recall is essential...
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4.2KKey Steps to Increase Referrals of Friends and Family
What you need to do to get more patients to recommend you.
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Tips for Optimizing an Outside Marketing Firm
How to maximize the advantages of a marketing firm.
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6.1KTips to Generate Positive Referrals from Friends & Family
How to get your patients to bring along their friends & family.
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Generate Back-to-School Exams: 4 Things to Do
Get more kids in your exam chair this fall.
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Tips to Promote Your Specialty in a Competitive Market
Let your community know what you're best at.
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5 Marketing Programs with Low Cost and High Impact
Tips for marketing your practice while sticking to your budget.
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Focus Group: Communications that Draw Boomers to Your Practice
What it takes to get Baby Boomers into your exam chair.
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5 Instagram Posts that Boost Exams & Sales
Ideas for using Instagram to spur practice growth.
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Top Three Ways to Differentiate Your Practice
Make your practice unforgettable--and distinct from competitors.
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3.8KGrow 6 Practice Areas with EHR Marketing
By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...
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4.1KSurvey Says: Automated Patient Communication Systems Are Maps for Practice Improvement
Sponsored Content By Ken Krivacic, OD, MBA July 19, 2017 As with any human interaction, patients often don’t tell you and your...
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4.4K3 Marketing Campaigns that Deliver Results
By Aaron Neufeld, OD May 24, 2017 Marketing needs to return more than it costs. Marketing return on investment (ROI) is measured by...
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3.6KBuild Patient-to-Practice Bonds with an Appreciation Program
By Maria Higgins, OD April 19, 2017 Anyone in the retail arena is in a fierce battle for the consumer’s dollar. Options abound for...
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4.9KMake Recall Soar, Then Track to Improve It
Sponsored Content April 5, 2017 By ROB Editors Peter J. Cass, OD, the owner of Beaumont Family Eye Care in Beaumont, Texas,...
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5 Resources to Market Your Practice–for Little or No Cost
Here are resources to let more patients know about your practice.
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3.0KROB Power Packs 2016: MARKETING
Best of ROB: 2016 Dec. 21, 2016 Powerful marketing can take your practice from afterthought to the top of patient minds, and...
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Online Refraction Systems: Test Them Out, Then Define Your Value Proposition
Let patients know why they should visit you--in person.
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Speak Up: Be Prominent in Your Community
Reach out to your community with speaking engagements.
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4.7KSix Ways to Differentiate Your Practice from Competitors
Here's how to set yourself apart from competitors, large and small.
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Extend the Back-to-School Opportunity Year ‘Round
How to market to parents and kids the whole year round.
