Marketing
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3.7K6 Key Ways to Market Your Practice to Families with Children
Tips for bringing more children into your practice.
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3.5KWhy I Rebranded & Changed Practice Name–and Everything I Needed To Do As a Result
The story behind one practice's successful rebranding.
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4.4KIf You’re Explaining, You’re Losing…But Keep Explaining
Educating patients about the value of your services.
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5.4K3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
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4.3KSummer Promotions that Motivate My Patients To Make an Appointment
Ideas to help you promote your practice this summer.
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2.3K5 Winter Events to Market Your Practice
The winter, a perfect time for "cool" events.
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3.9KTop Ways to Make Your Practice Part of Your Community
Ideas for reaching out to your community.
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6.8K3 Practice Adaptions to Successfully Compete with Online Retail
How one OD is winning against online retail.
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6.9K4 Ideas for Back-to-School Marketing
Marketing to prime back-to-school sales.
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8.8KChecklist to Choose the Perfect Practice Name
The big things to think through before choosing a practice name.
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6.1KIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
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5.6KAutomated Patient Relationship System: Increase Patient Appointments, Enhance Care
A technology to put more people in your exam chair.
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How to Effectively Market Medical Eyecare for Less Than $500 Annually
Here's how to get the greatest ROI when marketing medical eyecare.
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6.0KTips for Building Your Hispanic Patient Base
How to bring more Hispanic patients into your office.
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5.5K3 Ways to Introduce Your Practice to Your Community
Ideas for letting your community know about your services.
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6.0KHow I Put a Marketing Student to Work on My Practice
Why it may be worth offering a marketing internship in your practice.
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7.6KHow to Use a Digital Solution to Keep Your Exam Chair Full
How digital technology can boost your relationship with patients.
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6.8KTop Ways to Better Compete With Online Retailers & Chains
Strategies for winning against your fiercest competitors.
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4.4KMarketing Your Practice: 6 Ways You Could Get Into Trouble
How to market without putting your practice into legal jeopardy.
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Is Corporate Big Data Marketing Stealing Your Patients?
Learn how to use your practice data to compete with business rivals.
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5.0KStep-by-Step: How One Practice Re-Branded Itself
Tips for turning your practice around with a re-branding.
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11.9K5 Winning Marketing Ideas from Outside Optometry
Ways to market your practice that you may be overlooking.
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2.3KHow to Attain a 90 Percent Recall Success Rate
Tips for making your recall soar.
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4.2KThe Conversations That Bond Patients To Your Practice
Three conversations to have with your patients.
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7.8KHow to Calculate a Meaningful Marketing ROI
The best way to determine if your marketing is worth the spend.
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8.0K4 Holiday Promotions to Boost End-of-Year Optical Sales
Ideas to ring in the New Year with optical profits.
