Examples of how to market your practice during an ongoing crisis.
Communication touch-points for both now and after the pandemic.
Educating patients about the value you provide.
Actions to take to get patients back into your office.
How to remind parents to continue to stay on top of their children's eyecare.
How your recall strategy can help your practice recover.
Help jump-starting marketing via live-streaming video.
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
How to give back to your community & win new patients.
Tips for maximizing FSA/HSA spending.
Taking a strategic approach to spurring growth in 2020.
Tips for bringing more children into your practice.
Here are resources to let more patients know about your practice.
The story behind one practice's successful rebranding.
Educating patients about the value of your services.
The most profitable ways to market your practice.
Ideas to help you promote your practice this summer.
How to bring more Hispanic patients into your office.
The winter, a perfect time for "cool" events.
Ideas for reaching out to your community.
How one OD is winning against online retail.
Marketing to prime back-to-school sales.
The big things to think through before choosing a practice name.
A technology to put more people in your exam chair.
Here's how to get the greatest ROI when marketing medical eyecare.
Why it may be worth offering a marketing internship in your practice.
Ideas for letting your community know about your services.