Marketing
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1.2KStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
How your recall strategy can help your practice recover.
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2.5K10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
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1.3KCOVID-19 & Beyond: Our Key Messages to Patients
Communication touch-points for both now and after the pandemic.
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2.4KHow We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
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3.8K3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
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4.3KIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
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1.7K3 Steps to Combat Online Refractions
Educating patients about the value you provide.
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1.9KWhat My Practice Has Learned About Optimizing FSA/HSA Spending
Tips for maximizing FSA/HSA spending.
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1.5K2020: Readying Your Practice’s Web Site & Social Media for the New Year
Taking a strategic approach to spurring growth in 2020.
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2.2K6 Key Ways to Market Your Practice to Families with Children
Tips for bringing more children into your practice.
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5 Resources to Market Your Practice–for Little or No Cost
Here are resources to let more patients know about your practice.
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1.9KWhy I Rebranded & Changed Practice Name–and Everything I Needed To Do As a Result
The story behind one practice's successful rebranding.
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2.9KIf You’re Explaining, You’re Losing…But Keep Explaining
Educating patients about the value of your services.
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3.1KSummer Promotions that Motivate My Patients To Make an Appointment
Ideas to help you promote your practice this summer.
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4.7KTips for Building Your Hispanic Patient Base
How to bring more Hispanic patients into your office.
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1.2K5 Winter Events to Market Your Practice
The winter, a perfect time for "cool" events.
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2.8KTop Ways to Make Your Practice Part of Your Community
Ideas for reaching out to your community.
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5.3K3 Practice Adaptions to Successfully Compete with Online Retail
How one OD is winning against online retail.
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5.2K4 Ideas for Back-to-School Marketing
Marketing to prime back-to-school sales.
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6.2KChecklist to Choose the Perfect Practice Name
The big things to think through before choosing a practice name.
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3.4KAutomated Patient Relationship System: Increase Patient Appointments, Enhance Care
A technology to put more people in your exam chair.
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How to Effectively Market Medical Eyecare for Less Than $500 Annually
Here's how to get the greatest ROI when marketing medical eyecare.
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4.5KHow I Put a Marketing Student to Work on My Practice
Why it may be worth offering a marketing internship in your practice.
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4.1K3 Ways to Introduce Your Practice to Your Community
Ideas for letting your community know about your services.
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6.7KHow to Use a Digital Solution to Keep Your Exam Chair Full
How digital technology can boost your relationship with patients.
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5.7KTop Ways to Better Compete With Online Retailers & Chains
Strategies for winning against your fiercest competitors.
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3.3KMarketing Your Practice: 6 Ways You Could Get Into Trouble
How to market without putting your practice into legal jeopardy.
