Marketing
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3703 Steps to Combat Online Refractions
Educating patients about the value you provide.
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1.4KWhat My Practice Has Learned About Optimizing FSA/HSA Spending
Tips for maximizing FSA/HSA spending.
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9842020: Readying Your Practice’s Web Site & Social Media for the New Year
Taking a strategic approach to spurring growth in 2020.
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1.6K6 Key Ways to Market Your Practice to Families with Children
Tips for bringing more children into your practice.
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4.6K4 Ideas for Back-to-School Marketing
Marketing to prime back-to-school sales.
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5 Resources to Market Your Practice–for Little or No Cost
Here are resources to let more patients know about your practice.
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1.5KWhy I Rebranded & Changed Practice Name–and Everything I Needed To Do As a Result
The story behind one practice's successful rebranding.
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2.4KIf You’re Explaining, You’re Losing…But Keep Explaining
Educating patients about the value of your services.
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2.1K3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
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2.7KSummer Promotions that Motivate My Patients To Make an Appointment
Ideas to help you promote your practice this summer.
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4.3KTips for Building Your Hispanic Patient Base
How to bring more Hispanic patients into your office.
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9305 Winter Events to Market Your Practice
The winter, a perfect time for "cool" events.
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2.5KTop Ways to Make Your Practice Part of Your Community
Ideas for reaching out to your community.
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4.9K3 Practice Adaptions to Successfully Compete with Online Retail
How one OD is winning against online retail.
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5.3KChecklist to Choose the Perfect Practice Name
The big things to think through before choosing a practice name.
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3.3KIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
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2.7KAutomated Patient Relationship System: Increase Patient Appointments, Enhance Care
A technology to put more people in your exam chair.
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How to Effectively Market Medical Eyecare for Less Than $500 Annually
Here's how to get the greatest ROI when marketing medical eyecare.
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4.1KHow I Put a Marketing Student to Work on My Practice
Why it may be worth offering a marketing internship in your practice.
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3.7K3 Ways to Introduce Your Practice to Your Community
Ideas for letting your community know about your services.
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6.4KHow to Use a Digital Solution to Keep Your Exam Chair Full
How digital technology can boost your relationship with patients.
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5.3KTop Ways to Better Compete With Online Retailers & Chains
Strategies for winning against your fiercest competitors.
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3.0KMarketing Your Practice: 6 Ways You Could Get Into Trouble
How to market without putting your practice into legal jeopardy.
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Is Corporate Big Data Marketing Stealing Your Patients?
Learn how to use your practice data to compete with business rivals.
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3.8KStep-by-Step: How One Practice Re-Branded Itself
Tips for turning your practice around with a re-branding.
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9.4K5 Winning Marketing Ideas from Outside Optometry
Ways to market your practice that you may be overlooking.
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685How to Attain a 90 Percent Recall Success Rate
Tips for making your recall soar.
