Marketing
-
498The Resource Helping Our Practice Manage Our Online Reputation & Stand Out from the Crowd
Help marketing--and preserving--your online reputation.
-
399The Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate
A solution that provides custom online marketing content.
-
551What ODs Can Learn from a Dentist About Patient Recall
Recall technology & approaches that work for dentists & can work for ODs.
-
934The Community with $300 Billion of Spending Power You May Be Overlooking
Creating a more inclusive--and profitable--practice.
-
2.5KHow I Am Marketing the New Presbyopia Drops to My Community
How to promote the availability of presbyopia drops.
-
1.9K4 Recall E-Mail Messages Proven to Work
Recall messages that bring patients back for care & product purchases.
-
2.5KHow One Practice Almost Doubled Average Online Appointment Bookings with Pay Per Click Ads
Sponsored Content By Danny Sauerwein Content Writer, EyeCarePro Situated in populous Fort Lauderdale, Fla., Broward Eye Care had a dream: To be...
-
2.3KDid COVID Silence Your Word-of-Mouth Marketing? 6 Ways to Rejoin the Conversation.
How to get talking about your practice again and spurring visits.
-
3.0K3 Promotional Offers that Resulted in Higher Practice Revenues
Using special offers to help patients & generate greater revenues.
-
2.7K3 Ways I Am Marketing to Bring New Families Into Our Practice
Ideas for attracting families with children to your practice.
-
1.1KWhy it’s the Most Wonderful Time of the Year…For a Christmas Marketing Campaign
Making the holiday season a time to reach out to your community.
-
2.2K5 Ways to Create Online Marketing that Brings Millennials Into Your Practice
Secrets to marketing digitally to Millennials to build your practice.
-
1.7K6 Great Ways to Tackle No-Shows
How to reduce no-shows for appointments, including what works & what doesn't.
-
3.9KCOVID-19 & Beyond: Our Key Messages to Patients
Communication touch-points for both now and after the pandemic.
-
2.1KMarketing During a Pandemic: The Instagram Posts & Strategy That is Generating Patients
Examples of how to market your practice during an ongoing crisis.
-
2.7K4 Ways We Encourage Appointment Bookings
Actions to take to get patients back into your office.
-
3.1KBack-to-School Marketing: Reaching Out to Families, Even In a Year Like This
How to remind parents to continue to stay on top of their children's eyecare.
-
3.4KStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
How your recall strategy can help your practice recover.
-
3.4KHow We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
-
4.1K10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
-
3.5K3 Steps to Combat Online Refractions
Educating patients about the value you provide.
-
2.3K2020: Readying Your Practice’s Web Site & Social Media for the New Year
Taking a strategic approach to spurring growth in 2020.
-
2.8KWhat My Practice Has Learned About Optimizing FSA/HSA Spending
Tips for maximizing FSA/HSA spending.
-
3.4K6 Key Ways to Market Your Practice to Families with Children
Tips for bringing more children into your practice.
-
3.1KWhy I Rebranded & Changed Practice Name–and Everything I Needed To Do As a Result
The story behind one practice's successful rebranding.
-
4.0KIf You’re Explaining, You’re Losing…But Keep Explaining
Educating patients about the value of your services.
-
5.0K3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
