Marketing
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546Marketing During a Pandemic: The Instagram Posts & Strategy That is Generating Patients
Examples of how to market your practice during an ongoing crisis.
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1.7KCOVID-19 & Beyond: Our Key Messages to Patients
Communication touch-points for both now and after the pandemic.
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2.5K3 Steps to Combat Online Refractions
Educating patients about the value you provide.
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1.6K4 Ways We Encourage Appointment Bookings
Actions to take to get patients back into your office.
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2.2KBack-to-School Marketing: Reaching Out to Families, Even In a Year Like This
How to remind parents to continue to stay on top of their children's eyecare.
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2.5KStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
How your recall strategy can help your practice recover.
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3.1K10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
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2.7KHow We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
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4.5KIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
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2.1KWhat My Practice Has Learned About Optimizing FSA/HSA Spending
Tips for maximizing FSA/HSA spending.
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1.6K2020: Readying Your Practice’s Web Site & Social Media for the New Year
Taking a strategic approach to spurring growth in 2020.
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2.6K6 Key Ways to Market Your Practice to Families with Children
Tips for bringing more children into your practice.
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5 Resources to Market Your Practice–for Little or No Cost
Here are resources to let more patients know about your practice.
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2.2KWhy I Rebranded & Changed Practice Name–and Everything I Needed To Do As a Result
The story behind one practice's successful rebranding.
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3.1KIf You’re Explaining, You’re Losing…But Keep Explaining
Educating patients about the value of your services.
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4.1K3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
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3.3KSummer Promotions that Motivate My Patients To Make an Appointment
Ideas to help you promote your practice this summer.
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4.9KTips for Building Your Hispanic Patient Base
How to bring more Hispanic patients into your office.
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1.3K5 Winter Events to Market Your Practice
The winter, a perfect time for "cool" events.
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2.9KTop Ways to Make Your Practice Part of Your Community
Ideas for reaching out to your community.
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5.5K3 Practice Adaptions to Successfully Compete with Online Retail
How one OD is winning against online retail.
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5.5K4 Ideas for Back-to-School Marketing
Marketing to prime back-to-school sales.
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6.7KChecklist to Choose the Perfect Practice Name
The big things to think through before choosing a practice name.
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3.8KAutomated Patient Relationship System: Increase Patient Appointments, Enhance Care
A technology to put more people in your exam chair.
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How to Effectively Market Medical Eyecare for Less Than $500 Annually
Here's how to get the greatest ROI when marketing medical eyecare.
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4.7KHow I Put a Marketing Student to Work on My Practice
Why it may be worth offering a marketing internship in your practice.
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4.3K3 Ways to Introduce Your Practice to Your Community
Ideas for letting your community know about your services.
