How your recall strategy can help your practice recover.
Help jump-starting marketing via live-streaming video.
Communication touch-points for both now and after the pandemic.
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
The most profitable ways to market your practice.
How to give back to your community & win new patients.
Educating patients about the value you provide.
Tips for maximizing FSA/HSA spending.
Taking a strategic approach to spurring growth in 2020.
Tips for bringing more children into your practice.
Here are resources to let more patients know about your practice.
The story behind one practice's successful rebranding.
Educating patients about the value of your services.
Ideas to help you promote your practice this summer.
How to bring more Hispanic patients into your office.
The winter, a perfect time for "cool" events.
Ideas for reaching out to your community.
How one OD is winning against online retail.
Marketing to prime back-to-school sales.
The big things to think through before choosing a practice name.
A technology to put more people in your exam chair.
Here's how to get the greatest ROI when marketing medical eyecare.
Why it may be worth offering a marketing internship in your practice.
Ideas for letting your community know about your services.
How digital technology can boost your relationship with patients.
Strategies for winning against your fiercest competitors.
How to market without putting your practice into legal jeopardy.