Marketing
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581Did COVID Silence Your Word-of-Mouth Marketing? 6 Ways to Rejoin the Conversation.
How to get talking about your practice again and spurring visits.
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1.4K3 Promotional Offers that Resulted in Higher Practice Revenues
Using special offers to help patients & generate greater revenues.
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1.8K3 Ways I Am Marketing to Bring New Families Into Our Practice
Ideas for attracting families with children to your practice.
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1.7K5 Ways to Create Online Marketing that Brings Millennials Into Your Practice
Secrets to marketing digitally to Millennials to build your practice.
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583Why it’s the Most Wonderful Time of the Year…For a Christmas Marketing Campaign
Making the holiday season a time to reach out to your community.
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1.1K6 Great Ways to Tackle No-Shows
How to reduce no-shows for appointments, including what works & what doesn't.
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3.3KCOVID-19 & Beyond: Our Key Messages to Patients
Communication touch-points for both now and after the pandemic.
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1.6KMarketing During a Pandemic: The Instagram Posts & Strategy That is Generating Patients
Examples of how to market your practice during an ongoing crisis.
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2.2K4 Ways We Encourage Appointment Bookings
Actions to take to get patients back into your office.
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2.7KBack-to-School Marketing: Reaching Out to Families, Even In a Year Like This
How to remind parents to continue to stay on top of their children's eyecare.
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3.0KStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
How your recall strategy can help your practice recover.
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3.4K10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
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3.0KHow We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
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4.8KIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
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3.1K3 Steps to Combat Online Refractions
Educating patients about the value you provide.
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2.4KWhat My Practice Has Learned About Optimizing FSA/HSA Spending
Tips for maximizing FSA/HSA spending.
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1.9K2020: Readying Your Practice’s Web Site & Social Media for the New Year
Taking a strategic approach to spurring growth in 2020.
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2.9K6 Key Ways to Market Your Practice to Families with Children
Tips for bringing more children into your practice.
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5 Resources to Market Your Practice–for Little or No Cost
Here are resources to let more patients know about your practice.
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2.6KWhy I Rebranded & Changed Practice Name–and Everything I Needed To Do As a Result
The story behind one practice's successful rebranding.
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3.4KIf You’re Explaining, You’re Losing…But Keep Explaining
Educating patients about the value of your services.
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4.6K3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
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3.5KSummer Promotions that Motivate My Patients To Make an Appointment
Ideas to help you promote your practice this summer.
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1.8K5 Winter Events to Market Your Practice
The winter, a perfect time for "cool" events.
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3.2KTop Ways to Make Your Practice Part of Your Community
Ideas for reaching out to your community.
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5.9K3 Practice Adaptions to Successfully Compete with Online Retail
How one OD is winning against online retail.
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5.8K4 Ideas for Back-to-School Marketing
Marketing to prime back-to-school sales.
