Marketing
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953The Office Lawn Billboards that Got Our Phones Ringing Off the Hook with New Appointments
A novel approach to marketing using your practice's front lawn.
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996The Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
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1.3KHow I Found the Perfect Practice Setting for Connecting to My Community
A practice setting that makes connecting to your community easy.
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2.6K6 Examples of How My Practice Markets Myopia Management
Marketing myopia management to spur practice & profitability growth.
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6.5K4 Recall E-Mail Messages Proven to Work
Recall messages that bring patients back for care & product purchases.
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2.6KMarketing Aesthetic Optometry Services that Generated $14,000 in Just 1 Quarter
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
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2.3K6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
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2.4K5 Examples of How I Market Aesthetic Optometry Services that Generated $14,000 Product Sales in Q1
Effective ways to market your aesthetic optometry services.
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2.7KThe Resource Helping Our Practice Manage Our Online Reputation & Stand Out from the Crowd
Help marketing--and preserving--your online reputation.
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1.1KThe Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate
A solution that provides custom online marketing content.
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1.7KWhat ODs Can Learn from a Dentist About Patient Recall
Recall technology & approaches that work for dentists & can work for ODs.
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1.9KThe Community with $300 Billion of Spending Power You May Be Overlooking
Creating a more inclusive--and profitable--practice.
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3.8KHow I Am Marketing Presbyopia Drops to My Community
How to promote the availability of presbyopia drops.
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3.3KHow One Practice Almost Doubled Average Online Appointment Bookings with Pay Per Click Ads
Sponsored Content By Danny Sauerwein Content Writer, EyeCarePro Situated in populous Fort Lauderdale, Fla., Broward Eye Care had a dream: To be...
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2.9KDid COVID Silence Your Word-of-Mouth Marketing? 6 Ways to Rejoin the Conversation.
How to get talking about your practice again and spurring visits.
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3.6K3 Promotional Offers that Resulted in Higher Practice Revenues
Using special offers to help patients & generate greater revenues.
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3.1K3 Ways I Am Marketing to Bring New Families Into Our Practice
Ideas for attracting families with children to your practice.
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1.7KWhy it’s the Most Wonderful Time of the Year…For a Christmas Marketing Campaign
Making the holiday season a time to reach out to your community.
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2.6K5 Ways to Create Online Marketing that Brings Millennials Into Your Practice
Secrets to marketing digitally to Millennials to build your practice.
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2.1K6 Great Ways to Tackle No-Shows
How to reduce no-shows for appointments, including what works & what doesn't.
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4.4KCOVID-19 & Beyond: Our Key Messages to Patients
Communication touch-points for both now and after the pandemic.
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2.4KMarketing During a Pandemic: The Instagram Posts & Strategy That is Generating Patients
Examples of how to market your practice during an ongoing crisis.
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3.2K4 Ways We Encourage Appointment Bookings
Actions to take to get patients back into your office.
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3.6KBack-to-School Marketing: Reaching Out to Families, Even In a Year Like This
How to remind parents to continue to stay on top of their children's eyecare.
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3.8KStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
How your recall strategy can help your practice recover.
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3.8KHow We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
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4.6K10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
