Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.” This five-part series of...
By Robert Burke April 8, 2020 Telehealth in its many forms was already a growing market before the COVID-19 pandemic erupted, but...
Key steps to making tele-optometry work.
Educating patients about the value you provide.
A practice owner shows how he created a new, exciting office space.
How one practice remade its office--and bottom line.
Why coronavirus (COVID-19) is making tele-optometry more important than ever.
Insights into how your patients shop & decide to purchase.
The most profitable ways to market your practice.
How to give back to your community & win new patients.
The best and worst of recent eyecare experiences.
By Justin L. Manning, OD, MPH, FAAO Feb. 26, 2020 Your patients see things differently than you or your staff do. You...
By Masoud Nafey, OD, FAAO Feb. 19, 2020 The time you have with patients in the exam room is precious. It’s your...
Sponsored Content >>Click HERE or the above image to download “How Consumers Research Payment Options & Consider Finances>> Patients, also consumers who...
The huge impact a small gesture can make.
Tips for creating & optimizing great patient experiences.
Help jump-starting marketing via live-streaming video.
Sponsored Content >>Click HERE, or the image above, to download “How Consumers Do Additional Research on Treatments, Products & Providers>> Patients, who...
Tips for maximizing FSA/HSA spending.
Taking a strategic approach to spurring growth in 2020.
Sponsored Content >>Click HERE or the image above to download “How Consumers Research Providers”>> Patients, who also are consumers who make buying...
Pointers to improving care for young patients.
Sponsored Content >>Click HERE or the image above to download “How Consumers Research Optical...
Tips for bringing more children into your practice.
Pitfalls to avoid--and correct--in frame inventory management.
The many reasons to talk fitness with patients.
Ensuring you're sending the right message to patients.
Tips to enhance conversations with patients about presbyopia.