Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.” This five-part series of...
The story behind one practice's successful rebranding.
How you can continue to wow patients during a turbulent time.
By Maria Sampalis, OD "Back to school" may mean something different than in previous years. It may mean continuing to learn from...
Educating patients about the value you provide.
An enhanced office space that's good for business--and social distancing.
An approach to better understanding--and fulfilling--your patients' needs.
Wowing patients right from the start.
Giving patients what they most need in the moment we're in.
How your recall strategy can help your practice recover.
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center June 24, 2020 When you prescribe eyewear to improve your patients’...
Help jump-starting marketing via live-streaming video.
Creating a safe & comfortable exam-room experience.
Tips for keeping a smooth-running post-pandemic office.
A system to easily--and dependably--sanitize your office.
By Michael Kling, OD June 3, 2020 As we reopen our practices, our patients’ experience has changed, including their time in our...
Communication touch-points for both now and after the pandemic.
What the eyes & body tell us about patient emotions.
Points of caution to consider before jumping into telemedicine.
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
By Jennifer Stewart, OD May 6, 2020 When our practices reopen, both we and our patients will have a changed experience to...
What your patients and staff will need when you reopen.
The latest telehealth technologies to help you through COVID-19.
Key steps to making tele-optometry work.
Why coronavirus (COVID-19) is making tele-optometry more important than ever.
Insights into how your patients shop & decide to purchase.
A practice owner shows how he created a new, exciting office space.
How to give back to your community & win new patients.