By Barbara Dune, OD May 31, 2023 When you expand office space, you can provide better care to patients with more instrumentation...
A novel approach to marketing using your practice's front lawn.
Creative approaches to marketing that delivers results.
By Maria Sampalis, OD May 31, 2023 The patient who arrives upset, the patient who is upset after having to wait longer...
A practice setting that makes connecting to your community easy.
Marketing myopia management to spur practice & profitability growth.
Creating pricing that works for both patients & practice profitability.
Building patient relationships that prime your practice for growth.
Transforming a new space to expand your practice.
What parents need to know about Ortho-K vs. other myopia management.
Transforming a second location to align with a greater vision.
The best way to inform patients of potentially upsetting news.
Building bonds that create an abundance of returning patients.
Recall messages that bring patients back for care & product purchases.
Creating office experiences that make families want to return.
Approaching patient interactions with greater emotional intelligence.
3 ODs share how they are exceeding patients' expectations.
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
Delivering patient education that improves both care & profitability.
Conversations with parents that can change a practice's growth trajectory.
Actions to take to keep patients coming back for more.
Creating a consistently better experience for patients.
Office environment changes that spur optical sales & new appointments.
Effective ways to market your aesthetic optometry services.
Changes that modernize & greatly improve a practice.
Making your office a happier place for patients & staff.
Using a healthcare registry to deliver patient-centered care.