Patient Experience
Patient Path to Purchase: Facilitate Enhanced Patient Experience
Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.” This five-part series of...
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2.1KWhy I Rebranded & Changed Practice Name–and Everything I Needed To Do As a Result
The story behind one practice's successful rebranding.
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7153 Ways to Exceed Patient Expectations During a Pandemic
How you can continue to wow patients during a turbulent time.
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567Back-to-School Marketing: Reaching Out to Families, Even In a Year Like This
By Maria Sampalis, OD "Back to school" may mean something different than in previous years. It may mean continuing to learn from...
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2.1K3 Steps to Combat Online Refractions
Educating patients about the value you provide.
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948Our Office Space Expansion & How It Is Aiding Us During a Pandemic
An enhanced office space that's good for business--and social distancing.
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1.7KHeuristics: The Problem-Solving Model that Will Help You Better Understand Your Patients
An approach to better understanding--and fulfilling--your patients' needs.
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6.2KFront-Office Technology to Wow Your Patients
Wowing patients right from the start.
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1.0KThe 3 Things You Can Do to Be the Doctor Patients Need in a Pandemic
Giving patients what they most need in the moment we're in.
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1.8KStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
How your recall strategy can help your practice recover.
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1.2KHow to Have Emotionally Intelligent Payment Conversations with Patients
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center June 24, 2020 When you prescribe eyewear to improve your patients’...
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2.8K10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
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2.1KHow Well Is Your New Exam-Room Experience Working for Patients?
Creating a safe & comfortable exam-room experience.
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2.5KPreventing Patient-Flow Bottlenecks & Other New Priorities
Tips for keeping a smooth-running post-pandemic office.
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5.0KThe Sterilization Technology My Practice Has Added
A system to easily--and dependably--sanitize your office.
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2.2KOur New Patient Experience & Optical Shopping Process
By Michael Kling, OD June 3, 2020 As we reopen our practices, our patients’ experience has changed, including their time in our...
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1.4KCOVID-19 & Beyond: Our Key Messages to Patients
Communication touch-points for both now and after the pandemic.
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1.3KEmotions Behind the Mask: Using Eyes & Body Language to Gauge Patient Reactions
What the eyes & body tell us about patient emotions.
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2.5KTelemedicine in Optometry: Reality Check on Its Limitations
Points of caution to consider before jumping into telemedicine.
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2.5KHow We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
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5.6KCOVID-19: What We Will Be Asking of Patients After Reopening
By Jennifer Stewart, OD May 6, 2020 When our practices reopen, both we and our patients will have a changed experience to...
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14.5K15 Changes to Consider When Your Practice Reopens
What your patients and staff will need when you reopen.
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3.2KTelehealth Technologies to Get You Through COVID-19
The latest telehealth technologies to help you through COVID-19.
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7.2KTele-Optometry: 7 Steps to Implement It in Your Practice
Key steps to making tele-optometry work.
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18.1KTele-Optometry: Why COVID-19 Means Now Is the Time To Do It
Why coronavirus (COVID-19) is making tele-optometry more important than ever.
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9.1KHow Consumers Make an Optical Purchase
Insights into how your patients shop & decide to purchase.
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4.9K4 Upgrades We Made Sure Our New Office Space Included
A practice owner shows how he created a new, exciting office space.
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4.4KIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
