Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.” This five-part series of...
Practice improvements stemming from a doctor's shopping trip.
The big difference a move down the street made.
What the eyes & body tell us about patient emotions.
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
Points of caution to consider before jumping into telemedicine.
By Jennifer Stewart, OD May 6, 2020 When our practices reopen, both we and our patients will have a changed experience to...
What your patients and staff will need when you reopen.
The latest telehealth technologies to help you through COVID-19.
Key steps to making tele-optometry work.
Why coronavirus (COVID-19) is making tele-optometry more important than ever.
Insights into how your patients shop & decide to purchase.
A practice owner shows how he created a new, exciting office space.
The most profitable ways to market your practice.
How to give back to your community & win new patients.
The best and worst of recent eyecare experiences.
By Justin L. Manning, OD, MPH, FAAO Feb. 26, 2020 Your patients see things differently than you or your staff do. You...
Facilitating powerful exchanges with patients in the exam room.
Sponsored Content >>Click HERE or the above image to download “How Consumers Research Payment Options & Consider Finances>> Patients, also consumers who...
The huge impact a small gesture can make.
Tips for creating & optimizing great patient experiences.
Help jump-starting marketing via live-streaming video.
Sponsored Content >>Click HERE, or the image above, to download “How Consumers Do Additional Research on Treatments, Products & Providers>> Patients, who...
Educating patients about the value you provide.
Tips for maximizing FSA/HSA spending.
Taking a strategic approach to spurring growth in 2020.
Sponsored Content >>Click HERE or the image above to download “How Consumers Research Providers”>> Patients, who also are consumers who make buying...
Pointers to improving care for young patients.