Patient Experience
Patient Path to Purchase: Facilitate Enhanced Patient Experience
Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.” This five-part series of...
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3.9KPractice Lessons from Two Retail Shopping Experiences
Practice improvements stemming from a doctor's shopping trip.
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4.2K3 Changes that a Move to a New Location Facilitated
The big difference a move down the street made.
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290Emotions Behind the Mask: Using Eyes & Body Language to Gauge Patient Reactions
What the eyes & body tell us about patient emotions.
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1.5KHow We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
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1.7KTelemedicine in Optometry: Reality Check on Its Limitations
Points of caution to consider before jumping into telemedicine.
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4.1KCOVID-19: What We Will Be Asking of Patients After Reopening
By Jennifer Stewart, OD May 6, 2020 When our practices reopen, both we and our patients will have a changed experience to...
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13.4K15 Changes to Consider When Your Practice Reopens
What your patients and staff will need when you reopen.
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2.2KTelehealth Technologies to Get You Through COVID-19
The latest telehealth technologies to help you through COVID-19.
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6.5KTele-Optometry: 7 Steps to Implement It in Your Practice
Key steps to making tele-optometry work.
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17.1KTele-Optometry: Why COVID-19 Means Now Is the Time To Do It
Why coronavirus (COVID-19) is making tele-optometry more important than ever.
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9.0KHow Consumers Make an Optical Purchase
Insights into how your patients shop & decide to purchase.
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1.4K4 Upgrades We Made Sure Our New Office Space Included
A practice owner shows how he created a new, exciting office space.
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3.4K3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
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4.1KIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
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5.6KThe Good & Bad: What a Retired OD Noticed as a Patient in 3 Offices
The best and worst of recent eyecare experiences.
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4.4KStep-by-Step: Seeing Your Practice Through Your Patient’s Eyes
By Justin L. Manning, OD, MPH, FAAO Feb. 26, 2020 Your patients see things differently than you or your staff do. You...
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6.0K3 Most Powerful Exam Room Questions to Ask Patients
Facilitating powerful exchanges with patients in the exam room.
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1.9KHow Consumers Research Payment Options & Consider Finances
Sponsored Content >>Click HERE or the above image to download “How Consumers Research Payment Options & Consider Finances>> Patients, also consumers who...
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6.3KSend a Thank You Letter to Patients–and Generate Referrals
The huge impact a small gesture can make.
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1.8KHow to Use the Experience in Your Office to Generate Friends & Family Referrals
Tips for creating & optimizing great patient experiences.
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1.3K10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
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1.9KHow Consumers Do Additional Research on Treatments, Products & Providers
Sponsored Content >>Click HERE, or the image above, to download “How Consumers Do Additional Research on Treatments, Products & Providers>> Patients, who...
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1.5K3 Steps to Combat Online Refractions
Educating patients about the value you provide.
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1.8KWhat My Practice Has Learned About Optimizing FSA/HSA Spending
Tips for maximizing FSA/HSA spending.
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1.4K2020: Readying Your Practice’s Web Site & Social Media for the New Year
Taking a strategic approach to spurring growth in 2020.
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2.0KHow Consumers Research Providers
Sponsored Content >>Click HERE or the image above to download “How Consumers Research Providers”>> Patients, who also are consumers who make buying...
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4.3K3 Points to Remember When Building Pediatric Care
Pointers to improving care for young patients.
