Patient Experience
Patient Path to Purchase: Facilitate Enhanced Patient Experience
Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.” This five-part series of...
-
124Telehealth Technologies to Get You Through COVID-19
By Robert Burke April 8, 2020 Telehealth in its many forms was already a growing market before the COVID-19 pandemic erupted, but...
-
2.4KTele-Optometry: 7 Steps to Implement It in Your Practice
Key steps to making tele-optometry work.
-
1.1K3 Steps to Combat Online Refractions
Educating patients about the value you provide.
-
1.1K4 Upgrades We Made Sure Our New Office Space Included
A practice owner shows how he created a new, exciting office space.
-
6.0KOffice Remodel that Contributed to 24% Increase in Average Frame Sale
How one practice remade its office--and bottom line.
-
3.6KTele-Optometry: Why COVID-19 Means Now Is the Time To Do It
Why coronavirus (COVID-19) is making tele-optometry more important than ever.
-
5.2KHow Consumers Make an Optical Purchase
Insights into how your patients shop & decide to purchase.
-
2.2K3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
-
3.6KIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
-
3.9KThe Good & Bad: What a Retired OD Noticed as a Patient in 3 Offices
The best and worst of recent eyecare experiences.
-
3.4KStep-by-Step: Seeing Your Practice Through Your Patient’s Eyes
By Justin L. Manning, OD, MPH, FAAO Feb. 26, 2020 Your patients see things differently than you or your staff do. You...
-
2.9K3 Most Powerful Exam Room Questions to Ask Patients
By Masoud Nafey, OD, FAAO Feb. 19, 2020 The time you have with patients in the exam room is precious. It’s your...
-
1.4KHow Consumers Research Payment Options & Consider Finances
Sponsored Content >>Click HERE or the above image to download “How Consumers Research Payment Options & Consider Finances>> Patients, also consumers who...
-
4.6KSend a Thank You Letter to Patients–and Generate Referrals
The huge impact a small gesture can make.
-
1.4KHow to Use the Experience in Your Office to Generate Friends & Family Referrals
Tips for creating & optimizing great patient experiences.
-
98510 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
-
1.6KHow Consumers Do Additional Research on Treatments, Products & Providers
Sponsored Content >>Click HERE, or the image above, to download “How Consumers Do Additional Research on Treatments, Products & Providers>> Patients, who...
-
1.7KWhat My Practice Has Learned About Optimizing FSA/HSA Spending
Tips for maximizing FSA/HSA spending.
-
1.2K2020: Readying Your Practice’s Web Site & Social Media for the New Year
Taking a strategic approach to spurring growth in 2020.
-
1.7KHow Consumers Research Providers
Sponsored Content >>Click HERE or the image above to download “How Consumers Research Providers”>> Patients, who also are consumers who make buying...
-
2.9K3 Points to Remember When Building Pediatric Care
Pointers to improving care for young patients.
-
2.0KHow Consumers Research Optical Products & Treatment Options
Sponsored Content >>Click HERE or the image above to download “How Consumers Research Optical...
-
1.8K6 Key Ways to Market Your Practice to Families with Children
Tips for bringing more children into your practice.
-
6693 Optical Inventory Selection Mistakes & How to Fix Them
Pitfalls to avoid--and correct--in frame inventory management.
-
1.6KWhy ODs Should Prescribe Exercise & Green Space to Patients–and Promote Total Well-Being
The many reasons to talk fitness with patients.
-
2.7KThe Subtle Ways ODs Sell Their Practices to Patients–and How to Do Better
Ensuring you're sending the right message to patients.
-
2.8K3 Steps to Guide Your Conversation with Presbyopic Patients
Tips to enhance conversations with patients about presbyopia.
