Ophthalmic Products

Virtual Reality Comes to Eye Care

In addition to providing an in-depth description of the N3 VR experience, the newly released special report also covers the Neurolens Rewards program. A section on “How the Rewards Program Works” covers all the redemption options available to ECPs who...

The 2023 Keratoconus Education Initiative

The Keratoconus Education Initiative provides you with everything you need to know to treat keratoconus in your practice, consisting of the following  educational components: The Keratoconus eResource A Comprehensive Guide to the Modern Management of Keratoconus The webinar: “Identifying and Managing...

Special Report: How to Combat Digital Vision Syndrome for Your Patients, Practice & Profession

Glasses that boost quality of life while using digital devices.

The Scleral Lens Education Initiative 2021

The Scleral Lens Education Initiative – a downloadable e-Resource providing a comprehensive scleral lens resource featuring published research, evidence-based clinical recommendations, and expert-backed insights. The information contained is clinically relevant and applicable to practitioners with all levels of experience. Curated...

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    Premium PALs: Personalization Sets You Apart

    By Victoria L. Dzurinko, OD, FAAOand Jason Moore, ODTake presbyopic patients to a higher level of visual performance with personalized lenses. The...

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    Feature Local Companies and their Unique Products

    By Cheryl G. Murphy, ODPatients have more options than ever when buying frames for their eyeglasses. Purchasing locally created frames for your...

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    Full-Day CL Comfort: New Technology Lets You Provide It

    By Jason R. Miller, OD, MBAContact lens wearers need comfort all day through. New technology in contact lens materials delivers that comfort...

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    Unilateral Contact Lens Pricing: How it Works for the Good of Optometry

    By Paul Karpecki, OD, FAAOIn 2013, Alcon became the first to announce a “unilateral price policy” requiring that its customers sell its...

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    Eyefinity EHR: Access to Patient Data Anytime, Anywhere = Increased Profitability

    ADVERTORIALA Eyefinity EHR offers data anytime, anywhere. Do more, get more--and add to your profitability with Eyefinity EHR.

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    Retinal Imaging: Expand Medical Eyecare Services & Revenues

    By Eric M. White, ODA retinal imaging camera elevates your level of care in monitoring retinal health and equips you to participate...
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    Multifocal Contact Lenses: Practice Builder

    By Joseph S. Madrak, ODPatients over 40 love their contact lenses, but presbyopia presents visual challenges. Multifocal designs can keep these patients...

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    Cloud-Based Practice Management & EHR Power: Become a Practice CEO

    By Justin Bazan, ODCloud-based electronic health records and practice management systems empower ODs to be practice CEOs. Manage with the perspective that...

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    Eight Ways to Enhance the Patient Experience in Your Dispensary

    By Ken Krivacic, OD, MBACreate a distinctive optical dispensary that sends a consistent message: You offer a high-quality patient experience--and this is...

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    Wavefront Analyzer: Do In-Depth Diagnostics in Less Time

    By Brett M. Paepke, ODA wavefront analyzer/automated refraction system can expedite the diagnosis process and provide more in-depth data. Upgrading to such...
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    Warranty Policy: Show Patients You Stand Behind Quality Optical Goods

    By Rachael Click, ODOffering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a...

  • Seven Compelling Reasons to Purchase New Eyewear

    By Brian Chou, OD, FAAOPatients routinely tell opticians they don't need new glasses because their prescription hasn't changed. Here are seven reasons...
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    Discuss Sports and Discover Needs, Increase Revenues

    By Dale Buettner, ODDiscussing sports participation with patients identifies special visual needs, and that leads to sales of exciting new products in...

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    Daily Replacement CLs: Promote the Benefits to Patients

    By April Jasper, OD, FAAODaily replacement contact lenses are a comfortable and healthy option that patients enjoy wearing. Increase your CL fits...

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    Price CLs for Profitability

    By Michael J. Zucker, ODIf you don’t update your CL pricing regularly, you’re leaving money on the table. Compare your pricing with...

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    Diabetes Screener: Identify Diabetics Early and Non-Invasively

    By Eric M. White, ODA diabetes screener that measures the autoflorescence of the crystalline lens  enhances your ability to identify diabetic patients...
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    One-Day and Monthly CLs: Enhanced Patient Compliance, Greater Long-Term Wear

    By Victoria L. Dzurinko, OD, FAAOPatients find compliance is easy when you prescribe one-day and one-month replacement contact lenses. Compliant patients are...

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    Custom Marketing Tool: Transitions Online Marketing (TOM) Tool

    By Chad Waggoner, ODand Kimberly Manthe, ABOThe Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce...

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    Use EHR as an Effective Patient Education Tool

    By Duane Wires, ODA key goal of health care reform is to improve patient outcomes, and getting patients engaged in their treatment plans...

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    Blue Light Risk: Educate Patients on Protecting their Eye Health

    By Mary E. Boname, OD, FAAOBlue light emitted from electronic devices is a potential hazard to your patients' eye health. Educate and...

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    Three Uses of EHR: Data Reporting, ICD-10 Transition & ACO Participation

    By Bryan Rogoff, OD, MBA, CPHMUse your EHR system to meet the critical goals of health care reform: data reporting, transitioning to...

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    Profit with In-House Finishing

    By Ken Krivacic, OD, MBAAn in-house finishing lab improves delivery time to patients and captures revenues that otherwise go out the door.   

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    Corneal Topgrapher: Elevate Care and Profits

    By Eric M. White, ODA corneal topographer can take your eyecare services to the next level--and enhance practice profitability.   

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    Adapt Your Practice to Meet Stage 2 Meaningful Use Goals

    By Brett M. Paepke, ODMeeting the federal government's electronic records Stage 2 Meaningful Use requirements means making changes to your practice operations....

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    Prescription Google Glass: Move Into the Future with Your Patients

    By Matthew Alpert, ODGoogle Glass with prescription lenses gives ODs a chance to move into the cutting edge of technology with their...

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    OD’s Device Advice: Help Patients Optimize Use of Electronic Devices

    By Teresa Narayan, ODOD's can lead the discussion of how to optimize use of electronic devices by prescribing and selling eyewear and...

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    Upgrade from Windows XP to Remain HIPAA Compliant

    By Wes StricklingSupport for the Windows XP computer operating system is being discontinued, meaning security updates required by HIPAA are no longer available....

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