By Larry Golson, ODBy organizing a well-marketed trunk show, you can create local buzz about your practice and generate thousands of dollars...
By Katie WolfordWhen children need eyewear, the best result occurs when you assess the child's needs and tastes and then those of...
Here are creative and clever frame displays, seen at Vision Expo West and in optical boutiques in Las Vegas...
By Susan Rose OhneckMarchon Eyewear offers a four-part seminar series on how to assess your frame inventory, how to sell it and...
Mike Rothschild, OD A series of approaches to effective dispensary sales Implement Complementary Sales Systems*Coordinate your frames presentation between all points that touch the...
By ROB EditorsA staff that skillfully matches patients with high-end frames that suit their unique lifestyle needs can set a practice apart...