By Yoongie Min, ODEnsure that patients get the eyewear your recommend through effective communication between OD and optician. Then measure how a...
4.2K
Frames Inventory Support Tool: Your Practice Management System
By Sam Morgenstern, FNAO, FOAAThe right practice management system can help you track--and make the most of--your frames inventory. Doing so can...
3.2K
Stimulate Eyewear Shopping with an OD Recommendation and an Inviting Optical
By Eric M. White, ODOptical sales begin while the patient is in the exam chair--with doctor-driven dispensing. An attractive optical with a...
1.8K
Effective Promos: Show Variety but Keep Messaging Consistent
By April Jasper, OD, FAAOUse promotions like discounts to keep patients interested in your practice and to spur additional purchases.
4.0K
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOTrain your staff to persuade patients to shop your optical dispensary before they walk their...
3.0K
Trunk Show: Plan Well and Reap the Benefits
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOCreate excitement with a trunk show that features new and distinctive eyewear. Good planning and...
2.2K
Pay in Full at Time of Order = Better Patient Experience
By Ally Stoeger, ODRequiring patients to pay for eyeglasses in full at the time the order is placed can sweeten the pleasure...
3.8K
Trunk Show: Plan Well and Reap the Benefits
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOCreate excitement with a trunk show that features new and distinctive eyewear. Good planning and...
2.4K
Pay in Full at Time of Order = Better Patient Experience
By Ally Stoeger, ODRequiring patients to pay for eyeglasses in full at the time the order is placed can sweeten the pleasure...
3.6K
Proactive and Personalized in the Optical: Give Patients the Attention They Deserve
By Sherin George, ODGiving patients one-on-one attention in your optical dispensary makes purchases more likely--and cultivates long-term loyalty.
4.1K
Educate Your Opticians, Generate Referrals
By Stuart J. Thomas, OD, and Ellen Byrun-Goad, LDOInvesting in the education of your opticians pays off for your patients and for your...
4.0K
The Purchase Tipping Point: Eyeglasses Warranty
By April Jasper, OD, FAAOFeaturing a warranty on eyeglasses can give your patients the confidence to make that next purchase--or second-pair purchase.
2.9K
Optical Shop Revamp: Create a Practice-Differentiating Space
By Elaine Happ, ODEnergize your optical sales by creating a large, well-planned space that fulfills your total vision. Don't settle for the...
5.6K
Do You Charge for Frame Adjustments? Four Reasons You Should.
By Ally Stoeger, ODIf you offer free adjustments on frames not purchased in your office, you give away a valuable service for...
3.1K
Key to Second-Pair Sales: Start the Conversation Early and Provide Discounts
By Rachael Click, ODSecond-pair eyewear sales increase if you start the conversation with the appointment call and continue it all the way...
2.8K
Make Systematic Frame Purchasing as Easy as 1,2,3
By Charles Turner, ODImplement an organized, consistent system to manage frame inventory. Here are three simple steps for you or your optical manager...
2.4K
Your Best Frames Advertisement? Your Staff
By Oliver Lou, ODHave your opticians wear the frames you sell in your optical shop to show patients the look they will achieve with...
3.6K
Use Digital Coupons and Let Patients Scan and Save
By Sarah SalvadorIt happens more and more: Patients use smartphones to scan bar coded price tags on your frames to see if...
5.9K
Build Second-Pair Eyewear Sales
By Oliver Lou, ODIncreasing second-pair sales can elevate a break-even dispensary to a major practice profit center. Sales tips: Stock enough inventory to create...
2.7K
Make Sure Your Contact Lens Patients Have Up-to-Date Eyeglasses
By Mark HintonA compliant contact lens wearer must have eyeglasses that are up-to-date--in Rx and fashion--so that they enjoy wearing them when...
9.4K
10 Action Points to Improve Your Optical Dispensary
By Amir Khoshnevis, ODAs you implement your professional New Year's resolutions, make sure this is on the list: improving your optical dispensary....
3.1K
Right-Size Your Dispensary with Multiple Opticians
By Oliver Lou, ODMaximize dispensary profitability by hiring a second--or even third--optician. You will be better able to handle patient service and...
2.5K
Overheard in the Dispensary: Patient-Staff Communication Breakdowns and Fixes
By Mark HintonTrain your optical dispensary staff to hear patients clearly—and to respond to common questions with positive responses that help to...
2.8K
Simplify Frames Selection with Tiered Pricing
By Larry Golson, ODA simplified, color-coded system for pricing frames makes it easy for patients to shop—and it keeps pricing and presentation...
2.9K
Encourage Patients to Choose New Frames with Lens Updates
By Mark HintonCost-conscious consumers try to save money by putting new lenses in old frames. For a host of reasons--that you easily...
