Frames

  • 1.8K

    Embrace Online Eyewear–but Capture In-House Sales

    By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...

  • 2.2K

    Holiday Optical Extravaganza: Generate Excitement & Sales

    By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...

  • 2.0K

    FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

    By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

  • 2.5K

    Increase Revenue with a Frames Turnover Strategy

    By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.  

  • 2.2K

    Increase Optical Profits with Needs-Based Selling

    By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”   

  • 3.0K

    Differentiate Your Optical By Featuring Only Independent-Brand Frames

    By Maria Higgins, ODSet your optical apart from the competition with independent-brand frames and unique design touches.   

  • 2.3K

    Trunk Shows: How to Boost Revenues in a Day

    By Palmer N. Lee, ODTrunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well--and boost...

  • 1.6K

    Feature Local Companies and their Unique Products

    By Cheryl G. Murphy, ODPatients have more options than ever when buying frames for their eyeglasses. Purchasing locally created frames for your...

  • 3.1K

    Eight Ways to Enhance the Patient Experience in Your Dispensary

    By Ken Krivacic, OD, MBACreate a distinctive optical dispensary that sends a consistent message: You offer a high-quality patient experience--and this is...

  • 2.0K

    Warranty Policy: Show Patients You Stand Behind Quality Optical Goods

    By Rachael Click, ODOffering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a...

  • Seven Compelling Reasons to Purchase New Eyewear

    By Brian Chou, OD, FAAOPatients routinely tell opticians they don't need new glasses because their prescription hasn't changed. Here are seven reasons...

  • 2.6K

    Handoff to Optician: Set Up a No-Fail System

    By Yoongie Min, ODEnsure that patients get the eyewear your recommend through effective communication between OD and optician. Then measure how a...

  • 2.7K

    Frames Inventory Support Tool: Your Practice Management System

    By Sam Morgenstern, FNAO, FOAAThe right practice management system can help you track--and make the most of--your frames inventory. Doing so can...

  • 2.0K

    Stimulate Eyewear Shopping with an OD Recommendation and an Inviting Optical

    By Eric M. White, ODOptical sales begin while the patient is in the exam chair--with doctor-driven dispensing. An attractive optical with a...

  • 1.1K

    Effective Promos: Show Variety but Keep Messaging Consistent

    By April Jasper, OD, FAAOUse promotions like discounts to keep patients interested in your practice and to spur additional purchases.

  • 2.7K

    Capture Rate Booster: Train Staff to Fill Patient Prescriptions

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOTrain your staff to persuade patients to shop your optical dispensary before they walk their...

  • 1.9K

    Trunk Show: Plan Well and Reap the Benefits

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOCreate excitement with a trunk show that features new and distinctive eyewear. Good planning and...

  • 1.3K

    Pay in Full at Time of Order = Better Patient Experience

    By Ally Stoeger, ODRequiring patients to pay for eyeglasses in full at the time the order is placed can sweeten the pleasure...

  • 2.5K

    Trunk Show: Plan Well and Reap the Benefits

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOCreate excitement with a trunk show that features new and distinctive eyewear. Good planning and...

  • 1.5K

    Pay in Full at Time of Order = Better Patient Experience

    By Ally Stoeger, ODRequiring patients to pay for eyeglasses in full at the time the order is placed can sweeten the pleasure...

  • 1.8K

    Proactive and Personalized in the Optical: Give Patients the Attention They Deserve

    By Sherin George, ODGiving patients one-on-one attention in your optical dispensary makes purchases more likely--and cultivates long-term loyalty.  

  • 2.1K

    Educate Your Opticians, Generate Referrals

    By Stuart J. Thomas, OD, and Ellen Byrun-Goad, LDOInvesting in the education of your opticians pays off for your patients and for your...

  • 2.4K

    The Purchase Tipping Point: Eyeglasses Warranty

    By April Jasper, OD, FAAOFeaturing a warranty on eyeglasses can give your patients the confidence to make that next purchase--or second-pair purchase.   

  • 1.6K

    Optical Shop Revamp: Create a Practice-Differentiating Space

    By Elaine Happ, ODEnergize your optical sales by creating a large, well-planned space that fulfills your total vision. Don't settle for the...

  • 2.3K

    Do You Charge for Frame Adjustments? Four Reasons You Should.

    By Ally Stoeger, ODIf you offer free adjustments on frames not purchased in your office, you give away a valuable service for...

  • 1.8K

    Key to Second-Pair Sales: Start the Conversation Early and Provide Discounts

    By Rachael Click, ODSecond-pair eyewear sales increase if you start the conversation with the appointment call and continue it all the way...

  • 1.6K

    Make Systematic Frame Purchasing as Easy as 1,2,3

    By Charles Turner, ODImplement an organized, consistent system to manage frame inventory. Here are three simple steps for you or your optical manager...

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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.