Frames

  • When the OD Also Has to Be the Optician

    Being the optician--at least once--can teach an OD invaluable lessons.

  • Key Steps to Increase Second-Pair Sales

    A strategy to boost second-pair sales.

  • Top Ways to Increase Optical Sales

    Key sales-friendly features of a profitable optical.

  • Fewer Frames + Consignment Model = > Optical Profits

    A system for increasing eyewear revenues.

  • 6 Patient-Friendly Upgrades that Boost Optical Sales

    Make it more likely that patients buy from you.

  • 6.6K

    ROB Power Packs 2016: OPTICAL

    Dec. 21, 2016 Sixty percent of the typical optometrist’s revenues come from optical sales. Five ROB contributors show how you can make...

  • Increase Frame Sales with Simple Three-Tier Pricing

    Find the best frame pricing strategy for your practice.

  • 10.9K

    Seven Steps to Succeed with Independent-Brand Frames

    Your guide to selling independent-brand frames.

  • 6.4K

    Limit Frame Vendors to Boost Profits

    Zero in on only the best vendors for your practice.

  • 18.4K

    Optical Displays: Six Ideas to Boost Sales

    Five ways to spur your patients to make an optical purchase.

  • 1.9K

    ROB Power Packs 2015: Optical

    By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.   

  • 2.1K

    Match Your Merchandise to Your Patients’ Individual Styles

    By Maria Higgins, ODJan. 6, 2016To succeed with a distinctive optical dispensary, train your opticians to recognize the personal styles of patients....

  • 3.7K

    Optical Merchandising: How to Create a Showcase Wall

    Here's a unique way to show patients your merchandise.

  • 4.0K

    Winter Promotions: Five Ways to Kick Up Optical Sales

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDODec. 9, 2015Strategize and carefully plan optical promotions to keep revenues moving during the winter...

  • 3.5K

    Master the Optical Handoff, Capture Sales & Create Satisfied Patients

    By Robert L. Bass, OD, FAAOOct. 7, 2015Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical...

  • 3.2K

    Select a Lead Salesperson (Not Necessarily an Optician)

    By Kevin Wilson, Chairman & CEO, SterlingSept. 16, 2015Sometimes your best optical salesperson isn't a trained optician. Choose the best salesperson, rather...

  • 2.2K

    Second-Pair Sales: To Boost Revenues, Project & Plan

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOJuly 29, 2015Improving second-pair sales takes teamwork and a winning strategy. Here’s a plan to...

  • 2.5K

    Boost Dispensary Profits with a Frame Management System

    By Massimo Gramanzini, ODJune 17, 2015A comprehensive inventory tracking system, with specific goals for frame turnover, can turn your dispensary into a...

  • 3.4K

    Make Protective Sports Eyewear a Practice Differentiator

    By Yoongie Min, ODMay 20, 2015Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it.   

  • 2.9K

    Increase Capture Rates with ABO-Certified Opticians

    By Mindi Lewis, MA, ABOC, FNAMay 20, 2015Increase your capture rate by staffing your practice with ABO-certified opticians. Investing in staff expertise...

  • 2.2K

    Boost Frame Sales: Have Staff Model the Top Styles

    By Diane Palombi, ODApril 22, 2015Showcasing your optical's products by having your staff wear them shows patients your practice lives by its...

  • 2.5K

    Embracing Electronic Eyewear at Retail

    By John Bonizio, Co-owner, Metro OpticsMarch 11, 2015Electronic eyewear offers a profit-building opportunity for your optical. Here is what you need to...

  • 2.3K

    Embrace Online Eyewear–but Capture In-House Sales

    By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...

  • 3.1K

    Holiday Optical Extravaganza: Generate Excitement & Sales

    By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...

  • 2.6K

    FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

    By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

  • 3.5K

    Increase Revenue with a Frames Turnover Strategy

    By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.  

  • 2.9K

    Increase Optical Profits with Needs-Based Selling

    By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”   

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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.