Frames

  • 2.0K

    Match Your Merchandise to Your Patients’ Individual Styles

    By Maria Higgins, ODJan. 6, 2016To succeed with a distinctive optical dispensary, train your opticians to recognize the personal styles of patients....

  • 3.5K

    Optical Merchandising: How to Create a Showcase Wall

    Here's a unique way to show patients your merchandise.

  • 3.8K

    Winter Promotions: Five Ways to Kick Up Optical Sales

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDODec. 9, 2015Strategize and carefully plan optical promotions to keep revenues moving during the winter...

  • 3.4K

    Master the Optical Handoff, Capture Sales & Create Satisfied Patients

    By Robert L. Bass, OD, FAAOOct. 7, 2015Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical...

  • 3.1K

    Select a Lead Salesperson (Not Necessarily an Optician)

    By Kevin Wilson, Chairman & CEO, SterlingSept. 16, 2015Sometimes your best optical salesperson isn't a trained optician. Choose the best salesperson, rather...

  • 2.1K

    Second-Pair Sales: To Boost Revenues, Project & Plan

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOJuly 29, 2015Improving second-pair sales takes teamwork and a winning strategy. Here’s a plan to...

  • 2.5K

    Boost Dispensary Profits with a Frame Management System

    By Massimo Gramanzini, ODJune 17, 2015A comprehensive inventory tracking system, with specific goals for frame turnover, can turn your dispensary into a...

  • 3.2K

    Make Protective Sports Eyewear a Practice Differentiator

    By Yoongie Min, ODMay 20, 2015Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it.   

  • 2.7K

    Increase Capture Rates with ABO-Certified Opticians

    By Mindi Lewis, MA, ABOC, FNAMay 20, 2015Increase your capture rate by staffing your practice with ABO-certified opticians. Investing in staff expertise...

  • 2.1K

    Boost Frame Sales: Have Staff Model the Top Styles

    By Diane Palombi, ODApril 22, 2015Showcasing your optical's products by having your staff wear them shows patients your practice lives by its...

  • 2.3K

    Embracing Electronic Eyewear at Retail

    By John Bonizio, Co-owner, Metro OpticsMarch 11, 2015Electronic eyewear offers a profit-building opportunity for your optical. Here is what you need to...

  • 2.2K

    Embrace Online Eyewear–but Capture In-House Sales

    By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...

  • 2.8K

    Holiday Optical Extravaganza: Generate Excitement & Sales

    By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...

  • 2.4K

    FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

    By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

  • 3.3K

    Increase Revenue with a Frames Turnover Strategy

    By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.  

  • 2.7K

    Increase Optical Profits with Needs-Based Selling

    By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”   

  • 3.5K

    Differentiate Your Optical By Featuring Only Independent-Brand Frames

    By Maria Higgins, ODSet your optical apart from the competition with independent-brand frames and unique design touches.   

  • 2.9K

    Trunk Shows: How to Boost Revenues in a Day

    By Palmer N. Lee, ODTrunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well--and boost...

  • 2.0K

    Feature Local Companies and their Unique Products

    By Cheryl G. Murphy, ODPatients have more options than ever when buying frames for their eyeglasses. Purchasing locally created frames for your...

  • 3.8K

    Eight Ways to Enhance the Patient Experience in Your Dispensary

    By Ken Krivacic, OD, MBACreate a distinctive optical dispensary that sends a consistent message: You offer a high-quality patient experience--and this is...

  • 2.4K

    Warranty Policy: Show Patients You Stand Behind Quality Optical Goods

    By Rachael Click, ODOffering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a...

  • Seven Compelling Reasons to Purchase New Eyewear

    By Brian Chou, OD, FAAOPatients routinely tell opticians they don't need new glasses because their prescription hasn't changed. Here are seven reasons...

  • 3.1K

    Handoff to Optician: Set Up a No-Fail System

    By Yoongie Min, ODEnsure that patients get the eyewear your recommend through effective communication between OD and optician. Then measure how a...

  • 3.3K

    Frames Inventory Support Tool: Your Practice Management System

    By Sam Morgenstern, FNAO, FOAAThe right practice management system can help you track--and make the most of--your frames inventory. Doing so can...

  • 2.5K

    Stimulate Eyewear Shopping with an OD Recommendation and an Inviting Optical

    By Eric M. White, ODOptical sales begin while the patient is in the exam chair--with doctor-driven dispensing. An attractive optical with a...

  • 1.3K

    Effective Promos: Show Variety but Keep Messaging Consistent

    By April Jasper, OD, FAAOUse promotions like discounts to keep patients interested in your practice and to spur additional purchases.

  • 3.2K

    Capture Rate Booster: Train Staff to Fill Patient Prescriptions

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOTrain your staff to persuade patients to shop your optical dispensary before they walk their...

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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.