Frames
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5.0KThe Test That Will Help You Determine Ideal Frame Pricing
Tips to help you profitably price frame inventory.
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3.8KSecrets to Capturing Flex-Spending Account Dollars
Strategies to capture more flex-spending-account dollars.
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8.5KUsing Custom Price Quotes to Capture Delayed Optical Sales
Strategy to capture optical sales you thought were lost.
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7 Steps to Make Optical Promotions a Success
Do these things to ensure your optical promotions pay off.
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5.5KMastering the Mix: Finding the Perfect Frame Mix for Your Practice
Secrets to getting the most profitable inventory mix.
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11.5KHow to Reduce Optical Overhead & Maximize Profitability
The consignment model can be the key to profitability.
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5.4KHow to Match Frame Mix to Practice Demographics
Tips on creating a frame collection especially for your patients.
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7.0K6 Ways to Build Multiple-Pair Sales
Strategies to sell more eyewear to each patient.
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10.3K9 Ways to Sell More Children’s Eyewear
What your practice needs to sell to families with children.
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6.1KHow to Use Frame Mix to Boost Capture Rate
Pointers for investing in a frame mix likely to increase capture rate.
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11.2KHow to Get Opticians Excited to Sell Your Frames
Tips for inspiring your opticians to WANT to sell your merchandise.
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7.9KTop Ways to Keep Frame Inventory New & Exciting
Tricks to keeping your optical inventory engaging to patients.
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10.9K4 Summer Optical Promotion Ideas
Ideas to help you kick-start optical sales this summer.
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4.5K6 Things to Do to Sell More Men’s Frames
The trick to getting men to buy in your optical.
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8.2KTop Ways to Increase Walk-In Patients
Make walk-ins more likely, and generate higher revenues.
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4.2K6 Ways to Increase Sales of High-End Frames
How to make high-end frames a sales leader in your optical.
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8.3KTop Ways to Successfully Prescribe & Sell Sports Eyewear
What you need to launch a sports eyewear niche.
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13.8KTips for Training Your Opticians to Sell More Multiple Pairs
Secrets to teaching your opticians to sell multiple pairs.
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8.4K3 Growth Strategies for Your Optical
How three ROB contributors made optical sales soar.
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Optical Sales Booster: When to Use the Hard Sell vs. Soft Sell
Learn when to go hard, and when soft, in selling eyewear.
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7.7KWhy You Need Both Big Brands & Independents on Your Frame Board
Finding the most profitable inventory mix.
