Frames
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Optical Sales Booster: When to Use the Hard Sell vs. Soft Sell
Learn when to go hard, and when soft, in selling eyewear.
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3.2K
How to Capture the Second Wave of Back-to-School Sales
Act now to capture round two of back-to-school sales.
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Optical Promotions: 3 Top Revenue Generators
Try these winning optical events to both help patients & increase revenues.
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When the OD Also Has to Be the Optician
Being the optician--at least once--can teach an OD invaluable lessons.
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Key Steps to Increase Second-Pair Sales
A strategy to boost second-pair sales.
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Top Ways to Increase Optical Sales
Key sales-friendly features of a profitable optical.
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Fewer Frames + Consignment Model = > Optical Profits
A system for increasing eyewear revenues.
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6 Patient-Friendly Upgrades that Boost Optical Sales
Make it more likely that patients buy from you.
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4.8KROB Power Packs 2016: OPTICAL
Dec. 21, 2016 Sixty percent of the typical optometrist’s revenues come from optical sales. Five ROB contributors show how you can make...
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Increase Frame Sales with Simple Three-Tier Pricing
Find the best frame pricing strategy for your practice.
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9.1K
Seven Steps to Succeed with Independent-Brand Frames
Your guide to selling independent-brand frames.
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5.5K
Limit Frame Vendors to Boost Profits
Zero in on only the best vendors for your practice.
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16.6K
Optical Displays: Six Ideas to Boost Sales
Five ways to spur your patients to make an optical purchase.
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1.4K
ROB Power Packs 2015: Optical
By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.
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1.5K
Match Your Merchandise to Your Patients’ Individual Styles
By Maria Higgins, ODJan. 6, 2016To succeed with a distinctive optical dispensary, train your opticians to recognize the personal styles of patients....
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2.7K
Optical Merchandising: How to Create a Showcase Wall
Here's a unique way to show patients your merchandise.
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2.8K
Winter Promotions: Five Ways to Kick Up Optical Sales
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDODec. 9, 2015Strategize and carefully plan optical promotions to keep revenues moving during the winter...
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2.7K
Master the Optical Handoff, Capture Sales & Create Satisfied Patients
By Robert L. Bass, OD, FAAOOct. 7, 2015Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical...
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2.3K
Select a Lead Salesperson (Not Necessarily an Optician)
By Kevin Wilson, Chairman & CEO, SterlingSept. 16, 2015Sometimes your best optical salesperson isn't a trained optician. Choose the best salesperson, rather...
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1.6K
Second-Pair Sales: To Boost Revenues, Project & Plan
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOJuly 29, 2015Improving second-pair sales takes teamwork and a winning strategy. Here’s a plan to...
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1.8K
Boost Dispensary Profits with a Frame Management System
By Massimo Gramanzini, ODJune 17, 2015A comprehensive inventory tracking system, with specific goals for frame turnover, can turn your dispensary into a...
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2.5K
Make Protective Sports Eyewear a Practice Differentiator
By Yoongie Min, ODMay 20, 2015Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it.
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2.0K
Increase Capture Rates with ABO-Certified Opticians
By Mindi Lewis, MA, ABOC, FNAMay 20, 2015Increase your capture rate by staffing your practice with ABO-certified opticians. Investing in staff expertise...
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1.4K
Boost Frame Sales: Have Staff Model the Top Styles
By Diane Palombi, ODApril 22, 2015Showcasing your optical's products by having your staff wear them shows patients your practice lives by its...
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1.6K
Embracing Electronic Eyewear at Retail
By John Bonizio, Co-owner, Metro OpticsMarch 11, 2015Electronic eyewear offers a profit-building opportunity for your optical. Here is what you need to...
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1.6K
Embrace Online Eyewear–but Capture In-House Sales
By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...
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1.8K
Holiday Optical Extravaganza: Generate Excitement & Sales
By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...
