Frames
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64410 Steps to Double Your Optical Sales Within One Year
By Edward Dean Butler Oct. 20, 2021 Optical sales are essential to the profitability of most practices. Here is what I learned...
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1.0KA Powerful Secret to My Optical’s Success
Sponsored Content By James W. Bedsole, OD and Joel Tuite, OD Oct. 13, 2021 The optical dispensary can be a huge source...
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745Top 5 Ways to Increase Eyewear Purchases By Women
How to capture sizable sales from women patients and shoppers.
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2.1KThe Digital Storefront Boosting My Practice’s Frame Capture Rate 13% Year-Over-Year
Technology that primes patients to purchase.
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5.9KHow We Achieved a 65-70% Total Eyewear Capture Rate
Tips for achieving a higher eyewear capture rate.
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1.0KThe Technology Contributing to our More Than 70% Eyewear Capture Rate
Technology that spurs optical sales.
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4.7K4 Ways to Compete with Online Retailers & Achieve a 100% Increase in Second-Pair Sales
Improvements that can make your practice much more competitive.
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6.8KUp Your Game in Optical Retail: Examples from Top-Selling Practices
Ideas to help your optical sales blast off--and stay on top.
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5.5KThe Chemical-Free Frame Disinfection System Enabling Us to Clean 8 Frames in 40 Seconds
A new, more efficient & powerful way to disinfect frames.
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4.3K7 Ways I Manage Frame Board Inventory to Ensure a Profitable Optical
How one OD found a better way to manage frame inventory.
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4.4KIn-House Frame Brand: The Optical Partner Facilitating 25% Year-Over-Year Revenue Growth
A new approach to frame inventory management.
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3.1KThe Big Things Millennials Want from Your Optical
Create an optical that captures Millennial purchases.
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4.6KThe Test That Will Help You Determine Ideal Frame Pricing
Tips to help you profitably price frame inventory.
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3.4KSecrets to Capturing Flex-Spending Account Dollars
Strategies to capture more flex-spending-account dollars.
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7.9KUsing Custom Price Quotes to Capture Delayed Optical Sales
Strategy to capture optical sales you thought were lost.
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7 Steps to Make Optical Promotions a Success
Do these things to ensure your optical promotions pay off.
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5.1KMastering the Mix: Finding the Perfect Frame Mix for Your Practice
Secrets to getting the most profitable inventory mix.
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11.1KHow to Reduce Optical Overhead & Maximize Profitability
The consignment model can be the key to profitability.
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5.0KHow to Match Frame Mix to Practice Demographics
Tips on creating a frame collection especially for your patients.
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6.6K6 Ways to Build Multiple-Pair Sales
Strategies to sell more eyewear to each patient.
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9.8K9 Ways to Sell More Children’s Eyewear
What your practice needs to sell to families with children.
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5.7KHow to Use Frame Mix to Boost Capture Rate
Pointers for investing in a frame mix likely to increase capture rate.
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10.9KHow to Get Opticians Excited to Sell Your Frames
Tips for inspiring your opticians to WANT to sell your merchandise.
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7.5KTop Ways to Keep Frame Inventory New & Exciting
Tricks to keeping your optical inventory engaging to patients.
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10.3K4 Summer Optical Promotion Ideas
Ideas to help you kick-start optical sales this summer.
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3.7K6 Things to Do to Sell More Men’s Frames
The trick to getting men to buy in your optical.
