Frames
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1.1KThe Big Things Millennials Want from Your Optical
Create an optical that captures Millennial purchases.
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10.6KTips for Training Your Opticians to Sell More Multiple Pairs
Secrets to teaching your opticians to sell multiple pairs.
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9206 Things to Do to Sell More Men’s Frames
The trick to getting men to buy in your optical.
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1.8KThe Test That Will Help You Determine Ideal Frame Pricing
By Adam Cmejla, CFP® Dec. 18, 2019 This is the first of two articles by Adam Cmejla, CFP,® on evaluating practice fees...
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4.5KUsing Custom Price Quotes to Capture Delayed Optical Sales
Providing custom price quotes to patients & increasing sales.
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5.9KTop Ways to Successfully Prescribe & Sell Sports Eyewear
What you need to launch a sports eyewear niche.
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1.4KSecrets to Capturing Flex-Spending Account Dollars
Strategies to capture more flex-spending-account dollars.
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1.6K6 Ways to Increase Sales of High-End Frames
How to make high-end frames a sales leader in your optical.
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6.1KTop Ways to Keep Frame Inventory New & Exciting
Tricks to keeping your optical inventory engaging to patients.
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5.3KWhy You Need Both Big Brands & Independents on Your Frame Board
Finding the most profitable inventory mix.
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1.9KMastering the Mix: Finding the Perfect Frame Mix for Your Practice
Secrets to getting the most profitable inventory mix.
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7 Steps to Make Optical Promotions a Success
Do these things to ensure your optical promotions pay off.
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6.5K3 Growth Strategies for Your Optical
How three ROB contributors made optical sales soar.
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6.8K
How to Differentiate Your Practice with Private Label Frames
Leverage private label frames to market your practice.
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9.3KHow to Reduce Optical Overhead & Maximize Profitability
The consignment model can be the key to profitability.
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3.5KHow to Match Frame Mix to Practice Demographics
Tips on creating a frame collection especially for your patients.
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4.7K6 Ways to Build Multiple-Pair Sales
Strategies to sell more eyewear to each patient.
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7.4K9 Ways to Sell More Children’s Eyewear
What your practice needs to sell to families with children.
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4.3KHow to Use Frame Mix to Boost Capture Rate
Pointers for investing in a frame mix likely to increase capture rate.
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9.6KHow to Get Opticians Excited to Sell Your Frames
Tips for inspiring your opticians to WANT to sell your merchandise.
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7.8K4 Summer Optical Promotion Ideas
Ideas to help you kick-start optical sales this summer.
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5.7KTop Ways to Increase Walk-In Patients
Make walk-ins more likely, and generate higher revenues.
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4.4K
How to Elevate Your Opticians to Style Consultants
Teach your opticians to guide patients' styles--and eyewear purchases.
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3.0K
Steps to Price Frames to Maximize Profitability
Price frames to maximize sales and build your patient base.
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18.8K
9 Ways to Manage Your Frame Board Profitably
How to make your frame board a patient-pleasing money-maker.
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8.1K
How Shopping Can Teach You to Increase Sales in Your Optical
Turn your next shopping trip into an optical sales tutorial.
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8.4K
How to Boost Capture Rate & Revenues
Advice on capturing more of the prescriptions you write.
