Frames
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1.1KThe Products & Frame Board Management Approach that Freed Up $200,000
Secret to freeing up massive money from optical inventory.
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2.4KHow a Mindset Shift in Optical Generated a 25% Year-Over-Year Increase in Net Revenue for the Last 3 Years
A new way to approach frame board management & eyewear sales.
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4.6KIn-House Frame Brand: The Optical Partner Facilitating 25% Year-Over-Year Revenue Growth
A new approach to frame inventory management.
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666Do These 4 Things & You Could Achieve a $1,400 Average Optical Sale
By Edward Dean Butler Jan. 19, 2022 Dramatically increasing optical sales is not as complicated as it may seem. During my years...
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1.2KWhy >50% of Appointments Captured By Your Competitors Happen While You’re Closed
The importance of being there exactly when patients need you.
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5.7K7 Ways I Manage Frame Board Inventory to Ensure a Profitable Optical
How one OD found a better way to manage frame inventory.
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4.0K3 Things We Did to Increase Capture Rate By 15%
Specific actions to take to significantly increase capture rate.
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2.2K10 Steps to Double Your Optical Sales Within One Year
Easy ways to get huge results in optical sales.
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2.9KA Powerful Secret to My Optical’s Success
A key resource to boost optical sales.
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1.6KTop 5 Ways to Increase Eyewear Purchases By Women
How to capture sizable sales from women patients and shoppers.
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2.5KThe Digital Storefront Boosting My Practice’s Frame Capture Rate 13% Year-Over-Year
Technology that primes patients to purchase.
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1.1KThe Technology Contributing to our More Than 70% Eyewear Capture Rate
Technology that spurs optical sales.
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5.9K4 Ways to Compete with Online Retailers & Achieve a 100% Increase in Second-Pair Sales
Improvements that can make your practice much more competitive.
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6.9KUp Your Game in Optical Retail: Examples from Top-Selling Practices
Ideas to help your optical sales blast off--and stay on top.
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6.5KHow We Achieved a 65-70% Total Eyewear Capture Rate
Tips for achieving a higher eyewear capture rate.
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5.7KThe Chemical-Free Frame Disinfection System Enabling Us to Clean 8 Frames in 40 Seconds
A new, more efficient & powerful way to disinfect frames.
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3.2KThe Big Things Millennials Want from Your Optical
Create an optical that captures Millennial purchases.
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4.7K
The Test That Will Help You Determine Ideal Frame Pricing
Tips to help you profitably price frame inventory.
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3.5KSecrets to Capturing Flex-Spending Account Dollars
Strategies to capture more flex-spending-account dollars.
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8.1KUsing Custom Price Quotes to Capture Delayed Optical Sales
Strategy to capture optical sales you thought were lost.
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7 Steps to Make Optical Promotions a Success
Do these things to ensure your optical promotions pay off.
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5.3KMastering the Mix: Finding the Perfect Frame Mix for Your Practice
Secrets to getting the most profitable inventory mix.
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11.3KHow to Reduce Optical Overhead & Maximize Profitability
The consignment model can be the key to profitability.
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5.2KHow to Match Frame Mix to Practice Demographics
Tips on creating a frame collection especially for your patients.
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6.8K6 Ways to Build Multiple-Pair Sales
Strategies to sell more eyewear to each patient.
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10.0K9 Ways to Sell More Children’s Eyewear
What your practice needs to sell to families with children.
