Frames
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712The Number 1 Resource That Transformed Our Ability to Maximize Profits
Pricing products to make both patients AND practice happy.
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1.3KHow Our Practice Consistently Achieves a 90+% Eyewear Capture Rate
Improvements that significantly boosted one practice's eyewear capture rate.
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2.5KHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
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2.6KThe Pricing Strategy Lowering Our COGS by Almost 10% While We Maintain a $564 Revenue-per-Exam
Creating pricing that works for both patients & practice profitability.
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1.7KHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
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4.3K2 Investments for a New Practice On Track to Generate $160K+ Annually
How 1 new practice chose wisely in the investments it made.
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1.6KOptician Incentives that Increased AR Sales 20%+ & Multi-Pair Sales 5%
Incentivizing opticians to give a huge boost to service & profitability.
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7.0KHow I Created an Optical that Averages 3 $500+ Purchases Per Patient Annually
An optical shop that generates a high profit from a low volume of patients.
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1.6KHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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3.7KHow We Are Wowing Patients with Fast, Convenient Eyewear
Finishing technology that changes your patient service & profitability.
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3.8KWhat Your Opticians Aren’t Telling You–that Could Be Costing You Thousands in Sales
Wisdom from opticians that can change sales trajectory.
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2.5KHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
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5.0K3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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3.3K3 Actions Powering a 2-5% Capture Rate Increase Every Year Since 2016
Changes that significantly shifted capture rate--for the better.
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3.5KThe Software Increasing Eyewear Sales & Cutting Sales Time in Half
Software with the potential to transform optical sales.
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3.9K3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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4.9KThe Revolutionary Rebate that Helped Us Sell 5 Pairs of Glasses to One Patient
A tool to help you springboard optical sales.
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4.9K2 Actions to Boost Eyewear Capture Rate & Add $75,000 Annually to Your Practice
Try doing these two things to change your capture rate for the better.
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2.2KThe Significant Money Walking Out Your Door & How to Capture It
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
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1.5K4 Factors Impacting Whether Patients Purchase Eyewear
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
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3.1K3 Conversations that Capture Fast-Fleeting Optical Sales
Conversations that can keep purchases inside your office.
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5.4KThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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5.0KThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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3.6KThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
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4.0KHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
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6.6KIn-House Frame Brand: The Optical Partner Facilitating 25% Year-Over-Year Revenue Growth
A new approach to frame inventory management.
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7.2KDo These 4 Things & You Could Achieve a $1,400 Average Optical Sale
Simple ways to make a big, positive impact on optical sales.
