By Edward Dean Butler Oct. 20, 2021 Optical sales are essential to the profitability of most practices. Here is what I learned...
Sponsored Content By James W. Bedsole, OD and Joel Tuite, OD Oct. 13, 2021 The optical dispensary can be a huge source...
How to capture sizable sales from women patients and shoppers.
Technology that primes patients to purchase.
Tips for achieving a higher eyewear capture rate.
Technology that spurs optical sales.
Improvements that can make your practice much more competitive.
Ideas to help your optical sales blast off--and stay on top.
A new, more efficient & powerful way to disinfect frames.
How one OD found a better way to manage frame inventory.
A new approach to frame inventory management.
Create an optical that captures Millennial purchases.
Tips to help you profitably price frame inventory.
Strategies to capture more flex-spending-account dollars.
Strategy to capture optical sales you thought were lost.
Do these things to ensure your optical promotions pay off.
Secrets to getting the most profitable inventory mix.
The consignment model can be the key to profitability.
Tips on creating a frame collection especially for your patients.
Strategies to sell more eyewear to each patient.
What your practice needs to sell to families with children.
Pointers for investing in a frame mix likely to increase capture rate.
Tips for inspiring your opticians to WANT to sell your merchandise.
Tricks to keeping your optical inventory engaging to patients.
Ideas to help you kick-start optical sales this summer.
The trick to getting men to buy in your optical.