Review of Optometric Business

Contact Lenses

The Scleral Lens Education Initiative 2021

The Scleral Lens Education Initiative – a downloadable e-Resource providing a comprehensive scleral lens resource featuring published research, evidence-based clinical recommendations, and expert-backed insights. The information contained is clinically relevant and applicable to practitioners with all levels of experience. Curated...

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Providing Comfort Creates Long-Term CL Patients

By Ian Benjamin Gaddie, OD, FAAOProvide ocular comfort and visual acuity in mature contact lens patients. They are highly valuable to your...
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Unilateral Pricing Puts Control of the Patient Back in the Hands of the Doctor

By Harry N. Synder, OD, FAAOThe recent adoption of Unilateral Pricing Policy (UPP) by contact lens manufacturers is a bold move that...
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CL Annual Supply Challenge: Present Convenience Plus Value

By D. Penn Moody, ODAnnual supplies of contact lenses make sense for patient--and practice. Effectively present this concept to patients, with the...
Emphasize the Value of Advanced-technology Products

While low cost is certainly an attraction to Walmart shoppers, what they really want is value for their money, says Umar Ishaque,...
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Daily Disposable & Monthly Replacement CLs: Ease of Routine Means Successful Wear

By Tonyatta Hairston, ODOne-day and one-month replacement contact lenses offer patients an easy wear and care regimen. The more convenient routine results...
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Full-Day CL Comfort: New Technology Lets You Provide It

By Jason R. Miller, OD, MBAContact lens wearers need comfort all day through. New technology in contact lens materials delivers that comfort...
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Unilateral Contact Lens Pricing: How it Works for the Good of Optometry

By Paul Karpecki, OD, FAAOIn 2013, Alcon became the first to announce a “unilateral price policy” requiring that its customers sell its...
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Multifocal Contact Lenses: Practice Builder

By Joseph S. Madrak, ODPatients over 40 love their contact lenses, but presbyopia presents visual challenges. Multifocal designs can keep these patients...
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Daily Replacement CLs: Promote the Benefits to Patients

By April Jasper, OD, FAAODaily replacement contact lenses are a comfortable and healthy option that patients enjoy wearing. Increase your CL fits...
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Price CLs for Profitability

By Michael J. Zucker, ODIf you don’t update your CL pricing regularly, you’re leaving money on the table. Compare your pricing with...
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One-Day and Monthly CLs: Enhanced Patient Compliance, Greater Long-Term Wear

By Victoria L. Dzurinko, OD, FAAOPatients find compliance is easy when you prescribe one-day and one-month replacement contact lenses. Compliant patients are...
Cultivate a Child-friendly Practice

Alicia Lombardo, OD, of Altoona, Pa., says that children’s sports leagues are very popular in her area. As a result, she began...
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Young Contact Lens Wearers: Make Them a Practice-Builder

By Ellie W. Hattori, ODContact lenses are no longer just for adults--your adolescent patients can benefit from the, too. Here is how...
One-Day, One-Month Replacement CLs: Key to CL Patient Satisfaction

By Ann Rea Miller, ODADVERTORIAL: One-day and one-month replacement contact lenses offer greater comfort and ease for patients, decreasing costly dropouts and...
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Minimum Pricing on Contact Lenses: A Win for Independent ODs

By Maria Sampalis, ODMinimum pricing on contact lenses enables independent ODs to compete effectively with online retailers.
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Make Contact Lenses = Greater Share of Practice Revenue

By Thomas F. SteinerDirector of Research, Review of Optometric BusinessContact lenses are becoming a more significant revenue source in eyecare practices. This...
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Daily Replacement Toric CLs: Offer Astigmatic Patients All the Benefits

By Dori Wolf, ODDaily replacement contact lenses are no longer just for those with traditional prescriptions. Astigmatic patients also can be fitted...
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Specialty Contact Lenses: Turn More Patients Into CL Wearers

By David I. Geffen, OD, FAAONew and improved specialty contact lenses enable successful contact lens fits for nearly any patient. That means...
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One-Day, One-Month Replacement CLs: Enhance Compliance, Decrease Dropouts

By Chris Smiley, ODOne-month and one-day replacement contact lenses enhance compliance, thereby increasing comfort and limiting costly dropouts.
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Promote Annual CL Sales–But Capture All CL Sales

By Justin Bazan, ODAnnual supply contact lens sales benefit patients and practices alike, but don’t miss out on capturing CL sales to...
Presbyopia Expected to Impact Billions Worldwide

Presbyopia affects nearly 1.7 billion people worldwide today, and that number is expected to soar to 2.1 billion by 2020.1 In the...
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Enhance Annual CL Supply Sales with a System

By Stephen Cohen, ODAnnual CL sales = profits and efficiency. To capture this opportunity, put a system in place—and get your whole...
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Alcon DAILIES TOTAL 1 Contact Lenses: Practice Differentiator

By Sam R. Silverblatt, OD,Your contact lens patients are always in search of that ultra-comfortable lens, and you as doctor are always...
Ortho-K: Please Patients and Build Your Practice

By April L. Jasper, OD, FAAOOffering OrthoK provides your patients with a premium service that can build your practice. When presented well,...
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Multifocal CLs: Aging Population Makes This a Practice-Builder

By Ellie W. Hattori, ODOur aging population increases the need for multifocal contact lenses. Serving patient needs with the latest materials and...
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A Compromised Contact Lens Surface Can Compromise Patient Comfort

By John Pruitt, P.h.D.Prescribing contact lenses with surfaces that meet the needs of wearers is key to keeping patients in contact lenses...
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One-Day and One-Month Replacement CLs: Compliance Booster

By Jason R. Miller, OD, MBAPatient compliance with recommended CL wear and care schedules always could be improved. A proven compliance builder:...