March 9, 2016: A. Blake Hutto, OD, describes the satisfaction of returning to his hometown after optometry school and providing care to...
2.9K
Train Your Patients in What to Expect
March 2, 2016: Kelly MacDonald, OD, of Nashua, N.H., says that ODs should train their patients in what to expect during their...
1.9K
To Engage Staff, Share How You Are Doing
Feb. 24, 2016: Michael A. Kling, OD, owner of Invision Optometry in San Diego, Calif., encourages practices to track key practice performance...
2.5K
How to Make the Most of an Optometric Meeting
Feb. 17, 2016: Ted McElroy, OD, sets goals, takes along staff and allows time to exchange ideas with colleagues when he attends...
1.9K
Present a Unified Practice Message About Comprehensive Eyecare
Feb. 10, 2016: Brian Chou, OD, FAAO, explains how his practice presents a unified message about comprehensive eyecare. The practice web site...
2.5K
Highlights from the Leadership OD Retreat
Feb. 3, 2016: Mike Rothschild, OD, founder of Leadership OD, believes that all practices face similar challenges in engaging and empowering staff...
2.5K
Building a Pediatrics & Vision Therapy Specialty
Jan. 13, 2016: Jessi Lee, OD, advises doing a demographic analysis to locate an area with young families before building a specialty...
2.4K
Borrow Wisely in Your Practice Growth Plan
Jan. 13, 2016: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J.,...
2.0K
Optimize Social Media to Grow Your Practice
Jan. 6, 2016: Justin Bazan, OD, recommends taking a proactive approach to social media, using it as a tool to increase interaction...
2.1K
Who Handles the Money in Your Practice?
Dec. 23, 2015: Ryan Powell, OD, the owner of Insight Eyecare Specialties, in the Kansas City, Mo., metro area, and Matthew Alpert,...
1.6K
Offer Superior Benefits with a Professional Employment Organization
Dec. 16, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J.,...
2.3K
Your Practice Mission Statement: 3 ODs Say Live It & Breathe It
Dec. 2, 2015: Gary Gerber, OD, Mary E. Boname, OD, MS, FAAO, and Matthew Alpert, OD, say practice mission statements can guide...
2.1K
Show Patients Why Our Services Are Worth It
Nov. 25, 2015: Lisa Shin, OD, believes that ODs need to demonstrate the value of the services provided in a comprehensive eye...
2.5K
Define the Value of a Comprehensive Eye Exam
Nov. 18, 2015: Susy Yu, OD, MBA, FAAO, of Kaiser Permanente, points to three challenge areas that provide high-growth opportunities for optometrists...
2.4K
Offer a Different Patient Experience with a Second Office
Nov. 4, 2015: Matthew Alpert, OD, owner of Alpert Vision Care, in Woodland Hills, Calif., and Wink Optometry in Calabasas, Calif., reveals...
2.2K
Buy Smart: Upgrade Economically with Used Equipment
Oct. 28, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J.,...
2.4K
Winning Practice-Building Ideas from Outside Optometry
Oct. 21, 2015: Gary Gerber, OD, Chief Dream Officer at The Power Practice and host of The Power Hour radio show, recommends...
2.3K
Grow Your Practice in the Changing Landscape of Health Care Reform
Oct. 14, 2015: Harry Landsaw, OD, of Landsaw Eyecare in Tavernier Fla., and a Vision Source administrator in South Florida, says health care...
2.6K
Lessons Learned: Managing Multiple Locations
Sept. 30, 2015: Ryan Powell, OD, the owner of Insight Eyecare Specialties, applies principles learned outside optometry in managing eight locations with...
2.1K
Plan a Practice Exit Strategy Early On
Sept. 23, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J., explains...
2.2K
Build a Preventative Care Practice
Sept. 9, 2015: Mary E. Boname, OD, MS, FAAO, owner of Montgomery Eyecare, focuses her practice on preventative care, educating patients on caring...
2.9K
Changes & Challenges with Health Care Reform
Sept. 2, 2015: Wiley Curtis, OD, of Vision Source Arlington, in Arlington, Texas, says independent practices have many challenges to meet in this...
2.4K
Three Profit Boosters for Your Optical
August 12, 2015: Three experts share simple strategies to increase the profitability of your optical dispensary in frames, ophthalmic lenses and contact...
2.0K
Learning from the Dental Model
August 5, 2015: In “Learning from the Dental Model,” Arthur B. Epstein, OD, FAAO, analyzes the success that dentists had in shifting their emphasis to...
3.1K
Add a New OD as an Associate or Partner?
July 29, 2015: Ken Krivacic, OD, MBA, owner of Los Colinas Vision Center in Irving, Texas, says there should be a...
2.5K
Health Care Reform: How to Embrace Change & Find Opportunities
July 22, 2015: Amir Khoshnevis, OD, of Vision Source Studio 20/20 in Charlotte, N.C., describes the culture of change in his practice...
2.6K
Staff Accountability: Three Steps That Get Things Done
July 15, 2015: Bridgitte Shen Lee, OD, co-owner of Vision Optique in Houston, Texas, outlines a three-part process for assigning improvement tasks to...