The Optometric Minute

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    Bring Your Optometric Skills Back Home

    March 9, 2016: A. Blake Hutto, OD, describes the satisfaction of returning to his hometown after optometry school and providing care to...

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    Train Your Patients in What to Expect

    March 2, 2016: Kelly MacDonald, OD, of Nashua, N.H., says that ODs should train their patients in what to expect during their...

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    To Engage Staff, Share How You Are Doing

    Feb. 24, 2016: Michael A. Kling, OD, owner of Invision Optometry in San Diego, Calif., encourages practices to track key practice performance...

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    How to Make the Most of an Optometric Meeting

    Feb. 17, 2016: Ted McElroy, OD, sets goals, takes along staff and allows time to exchange ideas with colleagues when he attends...

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    Present a Unified Practice Message About Comprehensive Eyecare

    Feb. 10, 2016: Brian Chou, OD, FAAO, explains how his practice presents a unified message about comprehensive eyecare. The practice web site...

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    Highlights from the Leadership OD Retreat

    Feb. 3, 2016: Mike Rothschild, OD, founder of Leadership OD, believes that all practices face similar challenges in engaging and empowering staff...

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    Building a Pediatrics & Vision Therapy Specialty

    Jan. 13, 2016: Jessi Lee, OD, advises doing a demographic analysis to locate an area with young families before building a specialty...

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    Borrow Wisely in Your Practice Growth Plan

    Jan. 13, 2016: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J.,...

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    Optimize Social Media to Grow Your Practice

    Jan. 6, 2016: Justin Bazan, OD, recommends taking a proactive approach to social media, using it as a tool to increase interaction...

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    Who Handles the Money in Your Practice?

    Dec. 23, 2015: Ryan Powell, OD, the owner of Insight Eyecare Specialties, in the Kansas City, Mo., metro area, and Matthew Alpert,...

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    Offer Superior Benefits with a Professional Employment Organization

    Dec. 16, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J.,...

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    Your Practice Mission Statement: 3 ODs Say Live It & Breathe It

    Dec. 2, 2015: Gary Gerber, OD, Mary E. Boname, OD, MS, FAAO, and Matthew Alpert, OD, say practice mission statements can guide...

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    Show Patients Why Our Services Are Worth It

    Nov. 25, 2015: Lisa Shin, OD, believes that ODs need to demonstrate the value of the services provided in a comprehensive eye...

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    Define the Value of a Comprehensive Eye Exam

    Nov. 18, 2015: Susy Yu, OD, MBA, FAAO, of Kaiser Permanente, points to three challenge areas that provide high-growth opportunities for optometrists...

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    Offer a Different Patient Experience with a Second Office

    Nov. 4, 2015: Matthew Alpert, OD, owner of Alpert Vision Care, in Woodland Hills, Calif., and Wink Optometry in Calabasas, Calif., reveals...

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    Buy Smart: Upgrade Economically with Used Equipment

    Oct. 28, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J.,...

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    Winning Practice-Building Ideas from Outside Optometry

    Oct. 21, 2015: Gary Gerber, OD, Chief Dream Officer at The Power Practice and host of The Power Hour radio show, recommends...

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    Grow Your Practice in the Changing Landscape of Health Care Reform

    Oct. 14, 2015: Harry Landsaw, OD, of Landsaw Eyecare in Tavernier Fla., and a Vision Source administrator in South Florida, says health care...

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    Lessons Learned: Managing Multiple Locations

    Sept. 30, 2015: Ryan Powell, OD, the owner of Insight Eyecare Specialties, applies principles learned outside optometry in managing eight locations with...

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    Plan a Practice Exit Strategy Early On

    Sept. 23, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J., explains...

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    Build a Preventative Care Practice

    Sept. 9, 2015: Mary E. Boname, OD, MS, FAAO, owner of Montgomery Eyecare, focuses her practice on preventative care, educating patients on caring...

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    Changes & Challenges with Health Care Reform

    Sept. 2, 2015: Wiley Curtis, OD, of Vision Source Arlington, in Arlington, Texas, says independent practices have many challenges to meet in this...

  • 2.4K

    Three Profit Boosters for Your Optical

    August 12, 2015: Three experts share simple strategies to increase the profitability of your optical dispensary in frames, ophthalmic lenses and contact...

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    Learning from the Dental Model

    August 5, 2015: In “Learning from the Dental Model,” Arthur B. Epstein, OD, FAAO, analyzes the success that dentists had in shifting their emphasis to...

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    Add a New OD as an Associate or Partner?

      July 29, 2015: Ken Krivacic, OD, MBA, owner of Los Colinas Vision Center in Irving, Texas, says there should be a...

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    Health Care Reform: How to Embrace Change & Find Opportunities

    July 22, 2015: Amir Khoshnevis, OD, of Vision Source Studio 20/20 in Charlotte, N.C., describes the culture of change in his practice...

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    Staff Accountability: Three Steps That Get Things Done

    July 15, 2015: Bridgitte Shen Lee, OD, co-owner of Vision Optique in Houston, Texas, outlines a three-part process for assigning improvement tasks to...

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