Oct. 19, 2016: Bridgitte Shen Lee, OD, talks to patients about their "eyewear wardrobe." Multiple pairs of eyewear and contact lenses should...
2.5K
Highlights from “Customer X 360: The New Retail Experience”
Oct. 12, 2016: Three experts in engineering an outstanding patient/customer experience shared their insights at "VM Live" at Vision Expo West. Presented...
2.6K
Understand the Emerging Millennial OD Workforce
Oct. 5, 2016: Quy Nguyen, OD, of SUNY College of Optometry, shares findings from a recent survey of career expectations of OD...
2.3K
Growth Opportunity: Communicate with Other Medical Professionals
Sept. 28, 2016: Ted McElroy, OD, believes that ODs can play an integral part of healthcare today by proactively communicating patient information...
3.5K
Engage Staff with Open-Book Management
Sept. 21, 2016: Gina Wesley, OD, MS, FAAO, has “opened her books” to staff and boosted engagement and motivation. Show staff how...
4.5K
Utilize Dashboard Management for Practice Growth
Sept. 7, 2016: A dashboard that readily displays the top performance metrics of your practice is a powerful tool in pinpointing areas...
3.1K
Big Changes = Big Practice-Building Opportunities
August 31, 2016: Mike Rothschild, OD, believes there are great business-building opportunities for ODs who stay on top of changing regulations in...
2.2K
Good Changes Come from Disruption
Use challenging "disruptions" to better market your practice.
2.3K
The Pain of Change: Making Improvements Happen
August 17, 2016: Ted McElroy, OD, says that positive change happens when the "pain of change" is deemed to be less than...
2.9K
Build Your Practice Through Multi-Level Networking
August 10, 2016: Maria Sampalis, OD, of Warwick, R.I., built her practice on networking--in its many forms. When she started cold, she...
3.0K
Use Personality Tests to Hire and Place for Success
August 3, 2016: Danny Clarke, OD, uses personality tests that introduce objective measures to the hiring process. Tests also help to place...
2.0K
Prescribe Multiple Eyewear for Your Patient’s Total Needs
July 27, 2016: Eric M. White, OD, prescribes multiple eyewear to meet a patient’s total lifestyle needs. This includes everyday eyeglasses with...
5.1K
Building a Dry Eye Practice
July 20, 2016: Gina M. Wesley, OD, MS, FAAO, recommends evaluating all patients for clinical signs of dry eye, as well as...
2.6K
New Patients: Set a Goal & Track Progress
July 13, 2016: Laurie Sorrenson, OD, FAAO, emphasizes that new patients are the lifeblood of practice growth, and tracking them is an...
2.5K
Help Your Patients By Identifying their Vision Needs
June 29, 2016: Tommy Lim, OD, says not to forget to focus on the vision portion of the comprehensive exam, including offering...
3.2K
Guide the Blue Light Discussion
June 29, 2016: Howard Purcell, OD, FAAO, Dipl., senior vice-president, customer development, Essilor of America, Inc., advises ODs to take the lead...
2.5K
Build Patient Loyalty with Annual Contact Lens Supplies
June 22, 2016: Ted McElroy, OD, says that promoting sales of annual supplies of contact lenses yields a host of benefits. Patient...
2.2K
Track Numbers to Spot Growth Opportunities
June 15, 2016: Eric White, OD, closely tracks performance metrics to identify and leverage fast-growing areas of his practice--like part-time single-use contact...
3.0K
Generations in Practice: Scaling Up But Staying Personal
June 1, 2016: Jeffrey Williams, Sr., OD, Jeffrey Williams, Jr., OD, and Massala Reffell, OD, recommend developing both a long- and short-term...
2.3K
The Changing Doctor-Patient Relationship
June 1, 2016: Brian Chou, OD, FAAO, advises optometrists to be aware of the changing nature of the doctor-patient relationship. ODs, like...
2.2K
Top Challenge: Implementing Systems for Change
May 25, 2016: Ryan Powell, OD, says communication has been the key to coordinating the implementation of systems, and in managing change,...
2.0K
Moving to a New Location Drives New Patient Visits
May 18, 2016: Laurie Sorrenson, OD, FAAO, found that moving to a new location was a practice builder from the start. Each...
2.7K
Game Changer: Prescribe in the Chair, Reinforce in the Optical
May 4, 2016: Eric White, OD, credits doctor-driven dispensing as a key driver in growing his practice revenues 10-fold over three decades....
4.0K
Improve Practice Performance with Open Book Management
April 27, 2016: Danny Clarke, OD, employs open book management to increase staff engagement and improve patient care. When employees know and...
2.3K
Walk Your Patients Through Their Office Visit
April 13, 2016: Katie Gilbert-Spear, OD, MPH, owner of Sight & Sun EyeWorks in Pensacola, Fla., changes processes and layout in her...
1.5K
New Modes of Practice: Specialty Services, No Optical
April 13, 2016: Miki Lyn D'Angelo, OD, and Jessica Fulmer, OD, FAAO, have opened a specialty practice with a different concept: all...
3.1K
Simplify Your Fee Presentation
April 6, 2016: Laurie Sorrenson, OD, FAAO, has simplified her presentation of professional fees and co-pays to put patients at ease and...
