June 21, 2017 Jennifer Lyerly, OD, an associate at Triangle Visions Optometry in Cary, N.C., says you can accommodate the 21st century...
June 14, 2017 Owning the building and land where you practice is a profitability-builder, says John C. Pack, OD. Learn how to...
June 7, 2017 Eric M. White, OD, believes that building value with patients depends on doing little things right. He e-mails a personalized thank you...
May 31, 2017 Bryan Wolynski, OD, has built a low-vision specialty within his practice, and he incorporates the OrCam system, which allows...
May 24, 2017 Laurie Sorrenson, OD, FAAO, says it’s not enough just to meet patient expectations. She and her staff seek to...
Maximize the opportunity to address ocular allergies.
In 28 years, Steven Klein, OD, owner of Total Vision Care in San Diego, Calif., went from an 800 sq. ft., single exam...
April 26, 2017 Gary Gerber, OD, believes that myopia control is the next big challenge and opportunity for ODs. Create a specialty...
April 19, 2017 In-depth conversations with patients in the exam room about lifestyle, and personal preferences for eyewear, pays off both in...
Measures to take to protect your technology systems.
Make telemedicine work for you and your patients.
March 29, 2017 Brian O’Donnell, OD; Ken Daniels, OD; and Gail Correale, OD, discuss how Think About Your Eyes (TAYE) is driving...
March 8, 2017 Information empowers a patient and increases their compliance with their treatment plan, says Shira Kresch, OD, MS. This belief...
March 1, 2017 Four ODs, who attended the recent Rev360 Executive Retreat in Atlanta, Ga., share their biggest practice challenges–and their strategies...
Feb. 22, 2017 Video interviews conducted at the Rev360 Executive Retreat in Atlanta, January 2017. Make Data-Driven Decisions to Grow Your Practice with...
Feb. 15, 2017 Matthew R. Alpert, OD, sees managed vision care as an opportunity, not a limitation. Managed vision care plans provide...
Feb. 8, 2017 Ted McElroy, OD, president of SECO, explains the impetus behind MedPRO 360, an innovative program to premier at SECO...
Jan. 18, 2017 Matthew Alpert, OD, owns Alpert Vision Care and Wink Optometry, both located in the San Fernando Valley in Los Angeles. He says...
Dec. 21, 2016: ROB Professional Editors Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD, share their thoughts on the future of...
November 30, 2016: Michael A. Kling, OD, installed an interactive merchandising system in his optical that elevates the shopping experience.
November 23, 2016: Catherine McDaniel, OD, MS, FAAO, chief of pediatrics at the OSU College of Optometry Clinic, shares how she wrote...
Nov. 16, 2016: Eric M. White, OD, treats patients like family, giving them his personal cell phone number and writing thank-you notes...
Nov. 9, 2016: Bethany Fishbein, OD, and Jonathan Fishbein, OD, engage staff in playing the The Great Game of Business. Staff members...