The Optometric Minute
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3.2KWhy Medical Eyecare is an Under-Utilized Growth Opportunity
March 20, 2019 Richard Edlow, OD, “The Eyeconomist,” shares a data-based analysis showing that only about one-fourth of ODs are meeting the...
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3.7KCapturing Growth Opportunities in Optometry
Richard Edlow, OD, known as “The Eyeconomist,” provides a forecast of where growth will be found for optometry over the next 15...
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2.9KTransitioning from High-Volume to Specialized Practice
March 6, 2019 ODs generally try to drive practice growth by increasing exam volume, but high volume for fixed or declining reimbursement...
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3.8KTransitioning a Practice to Specialized Medical Services
Feb. 13, 2019 Barry Tannen, OD, FCOVD, describes how he is changing the focus and business structure of his 30-year-old practice–away from...
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3.4KManaging the Retail Buzz: A Lively Optical That Doesn’t Overwhelm Medical Eyecare
Jan. 23, 2019 You want a fun, energetic optical, but you also want peace and quiet in your exam rooms. Here’s how...
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4.0K“Engineering the Wow!”
January 9, 2018 Exceeding a patient’s expectations means creating a smooth, friction-free experience. Here’s how one practice improved its intake system, and...
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6.2K3 Ways I Hubble-Proof My Practice
Oct. 17, 2018 Hubble, an online subscription service for daily disposable contact lenses, is being widely marketed to your patients. Here are...
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4.2KHow to Create a Big Practice in a Small Space
Dec. 19, 2018 An impressive practice doesn’t require extensive physical space. Here’s how one practice efficiently accommodates a wide range of patient...
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4.6KHow to Build a Myopia Management Specialty
Dec. 12, 2018 Myopia management is emerging as a premium treatment option that can limit the development of high myopia and reduce...
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3.8KTips for Co-Managing Refractive Surgery
Dec. 5, 2018 The optometrist plays a vital role in co-managing refractive surgery, and there is a fast-growing need for more ODs...
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7.1K3 Ways to Compete with Optical Chains & Online Retail
August 22, 2018 Your practice can profitably thrive–even with increased competition from optical chains and online retailers. Here are a few ways...
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4.9KHighlights from Academy 2018
Nov. 14, 2018 Nearly 8,000 ODs and optical personnel attended the American Academy of Optometry annual meeting in San Antonio, Texas, this...
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3.5KHow to Prepare for Success with Glaucoma Management
Oct. 31, 2018 Over 3 million Americans have glaucoma, but only half of those know they have it. This represents a tremendous...
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3.5KHow to Capture Referrals in a Medical Building
Oct. 24, 2018 With his community growing rapidly, Jason Ortman, OD, joined with other medical specialists in building a five-suite, 26,000-square-foot medical...
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4.3KHighlights from Vision Expo West
Oct. 10, 2018 Vision Expo West offered insights on topics like private equity and telehealth, and provided ideas on delivering an innovative...
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3.9KLower-Cost, Easier Ways to Begin to Diagnose & Treat Dry Eye
Sept. 26, 2018 Diagnosing and treating dry eye has gotten less expensive, and easier, for ODs. Peter J. Cass, OD, shares tips...
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3.8KKey Instruments to Enhance Dry Eye Treatment
Sept. 19, 2018 Technology to diagnose dry eye is rapidly advancing, and you can elevate care and build value with patients by...
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3.5KKey Steps to Achieve Marketing Effectiveness
Sept. 12, 2018 At Castle Pines Eyecare, marketing is a continuous process of connecting practice with community. The practice’s marketing budget is...
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3.5KTips for Taking Your Dry Eye Services to the Next Level
August 29, 2018 Kent Godfrey, OD, addresses dry eye as a disease to be treated, rather than symptoms to be relieved. A...
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2.8KTips for Incorporating Amniotic Membranes Into Your Practice
August 15, 2018 Amniotic membranes can be used to aid treatment of conditions such as severe dry eye, infections, chemical burns, and...
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2.7KTop Telehealth Opportunities & Concerns
The key points to consider before offering telehealth in your practice.
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2.2KResource to Put Your Practice on the Map with Consumers
July 25, 2018 The Think About Your Eyes (TAYE) public awareness campaign is generating a measurable increase in eye exams. Being on...
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2.3KKeys to Negotiating for Additional Office Space
July 18, 2018 Secure expansion opportunities by including in your lease a first right of refusal for adjacent office space, should it...
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11.4K“Vision Source Next” Premiers at VS Exchange
May 9, 2018 “Vision Source Next,” a new practice transition program designed to support the future of independent optometry against threats from...
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2.8KVideo: Highlights from Optometry’s Meeting
June 27, 2018 Thousands of optometrists, optometry students, staff and optical industry personnel flocked to Denver last week for the American Optometric...
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3.6KHow to Use Digital Displays in Presenting Dry Eye
June 20, 2018 Kambiz Silani, OD, director of Beverly Hills Optometry in Los Angeles, uses a detailed digital display in his dry...
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2.7KHow to Expand Your Practice While Managing Risk
June 13, 2018 Pursuing a dream to expand your practice requires planning, focus and risk management. Three ODs shared their practice growth...
