March 20, 2019 Richard Edlow, OD, “The Eyeconomist,” shares a data-based analysis showing that only about one-fourth of ODs are meeting the...
Richard Edlow, OD, known as “The Eyeconomist,” provides a forecast of where growth will be found for optometry over the next 15...
March 6, 2019 ODs generally try to drive practice growth by increasing exam volume, but high volume for fixed or declining reimbursement...
Feb. 13, 2019 Barry Tannen, OD, FCOVD, describes how he is changing the focus and business structure of his 30-year-old practice–away from...
Jan. 23, 2019 You want a fun, energetic optical, but you also want peace and quiet in your exam rooms. Here’s how...
January 9, 2018 Exceeding a patient’s expectations means creating a smooth, friction-free experience. Here’s how one practice improved its intake system, and...
Oct. 17, 2018 Hubble, an online subscription service for daily disposable contact lenses, is being widely marketed to your patients. Here are...
Dec. 19, 2018 An impressive practice doesn’t require extensive physical space. Here’s how one practice efficiently accommodates a wide range of patient...
Dec. 12, 2018 Myopia management is emerging as a premium treatment option that can limit the development of high myopia and reduce...
Dec. 5, 2018 The optometrist plays a vital role in co-managing refractive surgery, and there is a fast-growing need for more ODs...
August 22, 2018 Your practice can profitably thrive–even with increased competition from optical chains and online retailers. Here are a few ways...
Nov. 14, 2018 Nearly 8,000 ODs and optical personnel attended the American Academy of Optometry annual meeting in San Antonio, Texas, this...
Oct. 31, 2018 Over 3 million Americans have glaucoma, but only half of those know they have it. This represents a tremendous...
Oct. 24, 2018 With his community growing rapidly, Jason Ortman, OD, joined with other medical specialists in building a five-suite, 26,000-square-foot medical...
Oct. 10, 2018 Vision Expo West offered insights on topics like private equity and telehealth, and provided ideas on delivering an innovative...
Sept. 26, 2018 Diagnosing and treating dry eye has gotten less expensive, and easier, for ODs. Peter J. Cass, OD, shares tips...
Sept. 19, 2018 Technology to diagnose dry eye is rapidly advancing, and you can elevate care and build value with patients by...
Sept. 12, 2018 At Castle Pines Eyecare, marketing is a continuous process of connecting practice with community. The practice’s marketing budget is...
August 29, 2018 Kent Godfrey, OD, addresses dry eye as a disease to be treated, rather than symptoms to be relieved. A...
August 15, 2018 Amniotic membranes can be used to aid treatment of conditions such as severe dry eye, infections, chemical burns, and...
The key points to consider before offering telehealth in your practice.
July 25, 2018 The Think About Your Eyes (TAYE) public awareness campaign is generating a measurable increase in eye exams. Being on...
July 18, 2018 Secure expansion opportunities by including in your lease a first right of refusal for adjacent office space, should it...
May 9, 2018 “Vision Source Next,” a new practice transition program designed to support the future of independent optometry against threats from...
June 27, 2018 Thousands of optometrists, optometry students, staff and optical industry personnel flocked to Denver last week for the American Optometric...
June 20, 2018 Kambiz Silani, OD, director of Beverly Hills Optometry in Los Angeles, uses a detailed digital display in his dry...
June 13, 2018 Pursuing a dream to expand your practice requires planning, focus and risk management. Three ODs shared their practice growth...