Neil Draisin, OD, FCOVD, of Draisin Vision Group in Charleston, SC, recommends developing a specialty in vision therapy as a satisfying and...
2.4K
Develop a Contact Lens Specialty
Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., encourages ODs to develop a contact lens specialty. Helpful to that pursuit...
2.7K
Patient Success = Practice Success
Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., believes that practice success can be measured by patient success. His staff...
2.3K
Test Your Practice Personality: Relationship- or Performance-Based?
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how to test to determine your practice personality, and build your practice around it....
2.7K
How to Make Effective Use of an Optometric Meeting
D. Penn Moody, OD, of Moody Eyes in Indianapolis, presents strategies to maximize the value of attending an optometric meeting. Plan a...
2.5K
Fine Tune Your Practice to Your Community
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how vital it is to understand your community in defining and differentiating your practice....
2.2K
Can Your Practice Serve a Changing American Culture?
Scott Jens, OD, FAAO, of Isthmus Eyecare in Madison, Wisconsin, encourages optometrists to embrace diversity in a changing American populace. He recommends...
3.8K
Multifocal CLs: Comfort & Adaption vs. Visual Performance
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss working with new designs of multifocal contact lenses that maximize patient success. Dr. Rothschild...
3.2K
Practice-Builder: Treat Ocular Surface Disease
Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, makes a compelling case for ODs treating conditions of the ocular surface—and...
2.8K
Finding a Balance: Traditional Marketing vs. Social Media
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss traditional marketing vs. social media. Some communities and patient bases are more attuned to...
2.7K
Treating Ocular Allergies: A Practice-Builder
Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, advises that you can make treating ocular allergies a practice-builder if you...
2.6K
Rethink the Influence of Language in Your Practice
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss the effect of language on the patient experience during an office visit. While Amir...
2.8K
The Value of Peer-to-Peer Business Groups
D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., recommends that colleagues join non-OD, peer-to-peer business groups to gain perspective on...
2.2K
The 1-2-3’s of a Successful Therapeutic Practice
Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, describes the steps to developing a therapeutic practice. A practitioner must 1)...
2.4K
Staff Retreat: Analyze and Plan, But Have Fun, Too
Mike Rothschild, OD, of West Georgia Eyecare in Carollton, Ga., outlines the elements of a successful staff retreat. Take time to go...
1.9K
The Most Important Person in Your Practice: the Patient!
Doctors must oversee the practice, stay attuned to staff-patient interactions, and apply lessons from other professions. But their main focus, says Pamela...
2.4K
Doctor-Directed Dispensing: Take Charge of Your Patient’s Treatment Plan
Kirk Smick, OD, FAAO, of Clayton Eye Center in Morrow, GA, notes all prescriptions, including lens treatments and contact lens solutions, in...
1.6K
The Managed Care Patient: Serve the Needs, Not the Card
Scott Jens, OD, FAAO, of Isthmus Eyecare in Madison, Wisconsin, urges ODs to focus on serving the needs of managed care patients...
2.3K
Listen to Patient Needs to Provide the Best Vision Treatment Plan
Joel Kestenbaum, OD, of Optix Family Eyecare Center in Plainview, NY, believes that listening to patient needs and identifying the best treatment...
2.5K
From Meeting to Practice: Tips for Monday Morning Implementation
Neil Draisin, OD, FCOVD, founder of Draisin Vision Group and past-president of SECO, tells how to meet the challenge of "Monday morning...
1.8K
Doctor to Patient: “Have I Answered All of Your Questions?”
Kirk Smick, OD, of Clayton Eye Center in Morrow, GA, reminds doctors to remember the human side of optometry. Advances in technology...
1.8K
Gather Patient Feedback with a Customer Satisfaction Survey
Sherin George, OD, and Jason George, optician, of Franklin Square Eyecare in Franklin Square, NY, encourage patients to take an eight-question customer...
3.0K
Protect Your Patient’s Private Information
Pamela Miller, OD, FAAO, JD, of Highland, Calif., trains her staff to protect patients' privacy by avoiding consultations or phone calls in...
2.1K
Displaying Data Provides the Big Picture–to You and Your Patient
Mike Rothschild, OD, of West Georgia Eye Care in Carrollton, Ga., displays the data collected in a comprehensive eye exam on a...
2.5K
Use EHR to Improve Patient Outcomes
Scott A. Jens, OD, FAAO, co-owner of Isthmus Eye Care in Middleton and Madison, Wis., urges ODs to look beyond the dollar...
2.4K
Improve Third-Party Reimbursement with Medical Eyecare
Paul Klein, OD, of Broward Eye Care in Fort Lauderdale, Fla., expanded his medical eyecare services--and increased reimbursements from third-party payers. One...
2.3K
Publicize Practice Niche Locally and Beyond
Donald S. Teig, OD, FAAO, of Ridgefield Family Eye Care in Ridgefield, Conn., publicizes his niche in sports vision professionally, locally and...
