Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, makes a compelling case for ODs treating conditions of the ocular surface—and...
3.0K
Avoid Profit Drain: Put Patients in New Lenses into New Frames
Jay Binkowitz, president of GPN, which produces the business tool The EDGE, spotlights a major drain on dispensary profits: new lenses being...
2.8K
Finding a Balance: Traditional Marketing vs. Social Media
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss traditional marketing vs. social media. Some communities and patient bases are more attuned to...
3.3K
Designing an Office with a Feeling
Barbara L. Wright, CID, of Barbara Wright Designs, describes how she designed and created a concept-based eyecare office and optical dispensary for...
2.7K
Treating Ocular Allergies: A Practice-Builder
Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, advises that you can make treating ocular allergies a practice-builder if you...
3.1K
Understanding Your Cost of Goods and Managing It Well
Jay Binkowitz, president of GPN and The EDGE, explains the basics of cost of goods. He pinpoints what your cost of goods...
2.6K
Rethink the Influence of Language in Your Practice
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss the effect of language on the patient experience during an office visit. While Amir...
2.8K
The Value of Peer-to-Peer Business Groups
D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., recommends that colleagues join non-OD, peer-to-peer business groups to gain perspective on...
2.1K
The 1-2-3’s of a Successful Therapeutic Practice
Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, describes the steps to developing a therapeutic practice. A practitioner must 1)...
6.1K
Frame Board Management 101
Jay Binkowitz, president of GPN, producer of THE EDGE, and partner in American Eyecare in Astoria, NY, presents the first in the...
3.4K
Elements of a Successful Trunk Show
Evan Kestenbaum, MBA, of Optix Family Eyecare Center in Plainview, NY, believes that a successful trunk show should feature a top-selling brand...
2.4K
Staff Retreat: Analyze and Plan, But Have Fun, Too
Mike Rothschild, OD, of West Georgia Eyecare in Carollton, Ga., outlines the elements of a successful staff retreat. Take time to go...
1.9K
The Most Important Person in Your Practice: the Patient!
Doctors must oversee the practice, stay attuned to staff-patient interactions, and apply lessons from other professions. But their main focus, says Pamela...
2.4K
Doctor-Directed Dispensing: Take Charge of Your Patient’s Treatment Plan
Kirk Smick, OD, FAAO, of Clayton Eye Center in Morrow, GA, notes all prescriptions, including lens treatments and contact lens solutions, in...
1.6K
The Managed Care Patient: Serve the Needs, Not the Card
Scott Jens, OD, FAAO, of Isthmus Eyecare in Madison, Wisconsin, urges ODs to focus on serving the needs of managed care patients...
2.3K
Listen to Patient Needs to Provide the Best Vision Treatment Plan
Joel Kestenbaum, OD, of Optix Family Eyecare Center in Plainview, NY, believes that listening to patient needs and identifying the best treatment...
2.2K
Power Up Your Optical Dispensary, Part IV: Reading the Mindset of the Patient as Consumer
When patients reach the dispensary, says Mark Hinton, of eYeFacilitate, try and see them as consumers with individual concerns. Get inside their...
3.7K
Building a Practice with Design
Thao Truong, OD, of ForSight Eye Center in Cumming, GA, had specific design elements built into her exam rooms, contact lens area...
2.5K
From Meeting to Practice: Tips for Monday Morning Implementation
Neil Draisin, OD, FCOVD, founder of Draisin Vision Group and past-president of SECO, tells how to meet the challenge of "Monday morning...
1.8K
Doctor to Patient: “Have I Answered All of Your Questions?”
Kirk Smick, OD, of Clayton Eye Center in Morrow, GA, reminds doctors to remember the human side of optometry. Advances in technology...
2.9K
Power Up Your Optical Dispensary, Part III: “Personnel Sets Us Apart”
Mark Hinton, of eYeFacilitate, says language makes a difference. How you refer to your staff—and how they view themselves—is critical to practice...
4.5K
Office Design Gives Your Practice a Competitive Edge
Barbara L. Wright, CID, of Barbara Wright Design, created a new office for Thao Truong, OD, of ForSight Eye Center in Cumming,...
1.8K
Gather Patient Feedback with a Customer Satisfaction Survey
Sherin George, OD, and Jason George, optician, of Franklin Square Eyecare in Franklin Square, NY, encourage patients to take an eight-question customer...
3.0K
Protect Your Patient’s Private Information
Pamela Miller, OD, FAAO, JD, of Highland, Calif., trains her staff to protect patients' privacy by avoiding consultations or phone calls in...
2.1K
Displaying Data Provides the Big Picture–to You and Your Patient
Mike Rothschild, OD, of West Georgia Eye Care in Carrollton, Ga., displays the data collected in a comprehensive eye exam on a...
2.5K
Use EHR to Improve Patient Outcomes
Scott A. Jens, OD, FAAO, co-owner of Isthmus Eye Care in Middleton and Madison, Wis., urges ODs to look beyond the dollar...
