Make telemedicine work for you and your patients.
March 29, 2017 Brian O’Donnell, OD; Ken Daniels, OD; and Gail Correale, OD, discuss how Think About Your Eyes (TAYE) is driving...
March 22, 2017 “It’s important that we have an eyewear wardrobe that matches what we talk to our patients about,” says Bridgitte...
With Thomas Sullivan, Founder, Rockpointe Reimbursement for medical services is top of mind with optometrists, as state optometric associations fight to defend...
March 8, 2017 Information empowers a patient and increases their compliance with their treatment plan, says Shira Kresch, OD, MS. This belief...
March 1, 2017 Four ODs, who attended the recent Rev360 Executive Retreat in Atlanta, Ga., share their biggest practice challenges–and their strategies...
Feb. 22, 2017 Video interviews conducted at the Rev360 Executive Retreat in Atlanta, January 2017. Make Data-Driven Decisions to Grow Your Practice with...
Feb. 15, 2017 Matthew R. Alpert, OD, sees managed vision care as an opportunity, not a limitation. Managed vision care plans provide...
Feb. 8, 2017 Ted McElroy, OD, president of SECO, explains the impetus behind MedPRO 360, an innovative program to premier at SECO...
Feb. 1, 2017 Each year, the Consumer Electronics Show (CES) in Las Vegas showcases cutting-edge electronic devices fused with eyewear. Andrew Karp...
Howard Purcell, OD, FAAO, Dipl., of Essilor, explains the marketing approach behind Eyezen and Eyezen+ lenses–and stresses that the eye exam remains...
Jan. 18, 2017 Matthew Alpert, OD, owns Alpert Vision Care and Wink Optometry, both located in the San Fernando Valley in Los Angeles. He says...
Dec. 21, 2016: ROB Professional Editors Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD, share their thoughts on the future of...
Dec. 14, 2016: Optometrists play a critical role in the research and treatment of genetic eye diseases in children the world over,...
Dec. 7, 2016: Barry E. Santini of Long Island Opticians utilizes deluxe eyewear cases to make multiple sales and build value with...
November 30, 2016: Michael A. Kling, OD, installed an interactive merchandising system in his optical that elevates the shopping experience.
November 23, 2016: Catherine McDaniel, OD, MS, FAAO, chief of pediatrics at the OSU College of Optometry Clinic, shares how she wrote...
Nov. 16, 2016: Eric M. White, OD, treats patients like family, giving them his personal cell phone number and writing thank-you notes...
Nov. 9, 2016: Bethany Fishbein, OD, and Jonathan Fishbein, OD, engage staff in playing the The Great Game of Business. Staff members...
Nov. 2, 2016: Barry E. Santini, ABOC, has added a new system to take a 3D scan of a customer's face and...