Dispensary Viewpoint

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    Frame Board Management 101

     Jay Binkowitz, president of GPN, producer of THE EDGE, and partner in American Eyecare in Astoria, NY, presents the first in the...

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    Elements of a Successful Trunk Show

     Evan Kestenbaum, MBA, of Optix Family Eyecare Center in Plainview, NY, believes that a successful trunk show should feature a top-selling brand...

  • 2.2K

    Power Up Your Optical Dispensary, Part IV: Reading the Mindset of the Patient as Consumer

     When patients reach the dispensary, says Mark Hinton, of eYeFacilitate, try and see them as consumers with individual concerns. Get inside their...

  • 2.9K

    Power Up Your Optical Dispensary, Part III: “Personnel Sets Us Apart”

     Mark Hinton, of eYeFacilitate, says language makes a difference. How you refer to your staff—and how they view themselves—is critical to practice...

  • 2.6K

    Power Up Your Optical Dispensary, Part II: “Be the Expert”

     Mark Hinton, of eYeFacilitate, shows optical dispensary staff how to be experts and not order takers. The key is to listen to...

  • 4.9K

    Add a High-End Frame Line to Attract Upscale Customers

     Evan Kestenbaum, MBA, of Optix Family Eyecare Center in Plainview, NY, added the Judith Leiber frame line to attract more upscale shoppers...

  • 2.7K

    Power Up Your Optical Dispensary, Part I: “Why Are We Here?”

     Mark Hinton, of eYeFaciltiate, poses a key question for dispensary staff: "Why are we here?" Simple answer: "to serve a patient's needs."...

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    Host a Fashion Frame Expo

     Shawn Curtner, assistant clinic director, The Ohio State University College of Optometry, involves the school's optometry students in hosting biannual fashion frame...

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