Issues in Optometry
The Importance of Doctor’s Choice
The Importance of Doctor’s Choice is a three-part series highlighting how practices are adapting to key market challenges, including the products and professional relationships that are helping practice owners adapt and win. Learn more here.
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2.6KHow to Code for Meibomian Gland Dysfunction & Keratoconjunctivitis Sicca & Get Paid for It
Effectively coding for essential dry eye services.
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2.2KEliminate this Outdated Habit to Spur Significant Practice Growth
A habit that could be costing you many doctor referrals.
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1.5K3 Goals I Project Meeting By Year’s End to Quadruple Eye Vitamin Sales & Double Premium Lens Sales
Business goals that change the trajectory of a practice.
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1.1KThe Technologies that Jump-Started My Practice Growth
Technologies that propel a practice's care & profitability.
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2.0KWhat I Learned Over 20 Years About Pros & Cons of Having Multiple Practice Locations
What you should know before opening multiple locations.
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2.6KHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
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2.5KEfficiency Improvements to Add 3-5 More Patients Per Day
Simple changes that deliver big results in increased efficiency.
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1.7KThe Single-Vision Lens Providing a Huge Upgrade in Quality & Experience for My Patients
Single-vision spectacle lenses that wow patients.
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2.8KHow We Should Respond to New State Bills Prohibiting Us From Calling Ourselves “Doctors”
Mobilizing against state bills that threaten ODs' professional standing.
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7.0KHow I Created an Optical that Averages 3 $500+ Purchases Per Patient Annually
An optical shop that generates a high profit from a low volume of patients.
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6.1KWhy Selling to PE Could COST You Six Figures
Why that PE deal may not be as juicy as it seems.
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5.5K3 Low-Cost Practice Changes Resulting in Extra $60,000+ Annually
Easy, low-cost ways to create additional revenue streams.
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6.7KCompeting with Online Retailers: Why We Sell 2 CL Boxes More Per CL Exam Now
How to sell more contact lenses & increase annual supply sales.
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3.7KHow Fast is Private Equity in Optometry Growing?
Insights into where the PE market in eyecare is headed.
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1.8K5 Diversity & Inclusion OD School Professionals Share New Goals & Plans
Bold, new steps OD schools are taking to increase Black & minority representation.
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4.4K3 Tips to Improve Mask-Wearing Comfort
Easy ways to make wearing a mask more comfortable.
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3.9KBlack Lives Matter: Two ODs Share Their Support for the Movement
Two ODs share their passion for the Black Lives Matter movement.
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8.6K3 Game-Changing Trends in Optometry
Key ways optometry is changing & what to do in response.
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16.1KOpternative: One OD’s Experience & Advice
By Brian Chou, OD, FAAO Nov. 29, 2017 “Online eye exam” offerings like Opternative, Prescription Check by Warby Parker and Simple Contacts ...
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8.6KThe Weakness Independent ODs Don’t Talk About
Can you save independent optometry? Maybe, if you collaborate with other independents.
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8.1KThere’s Power in a Brand: How to Leverage It as an OD
An opportunity to set yourself apart as an OD?
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11.3KDo Warby Parker & Hubble Have a Point?
Key points to consider about Hubble and Warby Parker, and other "disrupter" marketers.
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4.4KRegional OD Alliances: An Action Plan to Harness the Power of Many
Why independents will survive together, or perish alone.
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7.1KAvoid this Big Mistake in Selling Your Practice
What you need to know before selling to private equity.
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4.9KMedical Missions: Make a Difference and Enhance Your Skills
Medical missions do good, and keep you inspired as a doctor.
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5.0KPractice Transitions: ODs Need to Think Like Private Equity Firms
By Jerome A. Legerton, OD, MS, MBA, FAAO August 9, 2017 As ODs, we tend to think like ODs. Our optometric training...
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3.5KInter-Professional Care Training Begins When Optometry School Begins
Learn how to build ties to other health-care practitioners.
