The Importance of Doctor’s Choice is a three-part series highlighting how practices are adapting to key market challenges, including the products and professional relationships that are helping practice owners adapt and win. Learn more here.
Effectively coding for essential dry eye services.
A habit that could be costing you many doctor referrals.
Business goals that change the trajectory of a practice.
Technologies that propel a practice's care & profitability.
What you should know before opening multiple locations.
Keys to creating regular wearers of both CLs & glasses.
Simple changes that deliver big results in increased efficiency.
Single-vision spectacle lenses that wow patients.
Mobilizing against state bills that threaten ODs' professional standing.
An optical shop that generates a high profit from a low volume of patients.
Why that PE deal may not be as juicy as it seems.
Easy, low-cost ways to create additional revenue streams.
How to sell more contact lenses & increase annual supply sales.
Insights into where the PE market in eyecare is headed.
Bold, new steps OD schools are taking to increase Black & minority representation.
Easy ways to make wearing a mask more comfortable.
Two ODs share their passion for the Black Lives Matter movement.
Key ways optometry is changing & what to do in response.
By Brian Chou, OD, FAAO Nov. 29, 2017 “Online eye exam” offerings like Opternative, Prescription Check by Warby Parker and Simple Contacts ...
Can you save independent optometry? Maybe, if you collaborate with other independents.
An opportunity to set yourself apart as an OD?
Key points to consider about Hubble and Warby Parker, and other "disrupter" marketers.
Why independents will survive together, or perish alone.
What you need to know before selling to private equity.
Medical missions do good, and keep you inspired as a doctor.
By Jerome A. Legerton, OD, MS, MBA, FAAO August 9, 2017 As ODs, we tend to think like ODs. Our optometric training...
Learn how to build ties to other health-care practitioners.