Issues in Optometry
The Importance of Doctor’s Choice
The Importance of Doctor’s Choice is a three-part series highlighting how practices are adapting to key market challenges, including the products and professional relationships that are helping practice owners adapt and win. Learn more here.
-
5.4KHow I Created an Optical that Averages 3 $500+ Purchases Per Patient Annually
An optical shop that generates a high profit from a low volume of patients.
-
5.7KCompeting with Online Retailers: Why We Sell 2 CL Boxes More Per CL Exam Now
How to sell more contact lenses & increase annual supply sales.
-
5.3KWhy Selling to PE Could COST You Six Figures
Why that PE deal may not be as juicy as it seems.
-
4.9K3 Low-Cost Practice Changes Resulting in Extra $60,000+ Annually
Easy, low-cost ways to create additional revenue streams.
-
3.0KHow Fast is Private Equity in Optometry Growing?
Insights into where the PE market in eyecare is headed.
-
1.6K5 Diversity & Inclusion OD School Professionals Share New Goals & Plans
Bold, new steps OD schools are taking to increase Black & minority representation.
-
4.3K3 Tips to Improve Mask-Wearing Comfort
Easy ways to make wearing a mask more comfortable.
-
3.8KBlack Lives Matter: Two ODs Share Their Support for the Movement
Two ODs share their passion for the Black Lives Matter movement.
-
8.5K3 Game-Changing Trends in Optometry
Key ways optometry is changing & what to do in response.
-
15.9KOpternative: One OD’s Experience & Advice
By Brian Chou, OD, FAAO Nov. 29, 2017 “Online eye exam” offerings like Opternative, Prescription Check by Warby Parker and Simple Contacts ...
-
8.4KThe Weakness Independent ODs Don’t Talk About
Can you save independent optometry? Maybe, if you collaborate with other independents.
-
7.9KThere’s Power in a Brand: How to Leverage It as an OD
An opportunity to set yourself apart as an OD?
-
11.1KDo Warby Parker & Hubble Have a Point?
Key points to consider about Hubble and Warby Parker, and other "disrupter" marketers.
-
4.2KRegional OD Alliances: An Action Plan to Harness the Power of Many
Why independents will survive together, or perish alone.
-
7.0KAvoid this Big Mistake in Selling Your Practice
What you need to know before selling to private equity.
-
4.7KMedical Missions: Make a Difference and Enhance Your Skills
Medical missions do good, and keep you inspired as a doctor.
-
4.9KPractice Transitions: ODs Need to Think Like Private Equity Firms
By Jerome A. Legerton, OD, MS, MBA, FAAO August 9, 2017 As ODs, we tend to think like ODs. Our optometric training...
-
3.4KInter-Professional Care Training Begins When Optometry School Begins
Learn how to build ties to other health-care practitioners.
-
5.8KIs Independent Optometry Still Desirable?
Is practicing independent optometry still a good choice?
-
5.1KCareer Choices: Are You Asking Yourself The Most Relevant Question?
The most important factors to consider in your career.
-
1.4KEditorial: Optometry is Making an Impact in Educating Legislators
The optometric community is making progress educating legislators.
-
6.2KPrivate Equity vs. the CEO Model
The long-term gains of becoming CEO of your practice.
-
3.9KOPINION: How the Health Care Debate May Impact Pediatric Vision Care
Here are a few key ways to reach more pediatric patients.
