Issues in Optometry
The Importance of Doctor’s Choice
The Importance of Doctor’s Choice is a three-part series highlighting how practices are adapting to key market challenges, including the products and professional relationships that are helping practice owners adapt and win. Learn more here.
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1.3K5 Diversity & Inclusion OD School Professionals Share New Goals & Plans
Bold, new steps OD schools are taking to increase Black & minority representation.
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4.1K3 Tips to Improve Mask-Wearing Comfort
Easy ways to make wearing a mask more comfortable.
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3.6KBlack Lives Matter: Two ODs Share Their Support for the Movement
Two ODs share their passion for the Black Lives Matter movement.
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8.2K3 Game-Changing Trends in Optometry
Key ways optometry is changing & what to do in response.
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15.5KOpternative: One OD’s Experience & Advice
By Brian Chou, OD, FAAO Nov. 29, 2017 “Online eye exam” offerings like Opternative, Prescription Check by Warby Parker and Simple Contacts ...
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8.0KThe Weakness Independent ODs Don’t Talk About
Can you save independent optometry? Maybe, if you collaborate with other independents.
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7.7KThere’s Power in a Brand: How to Leverage It as an OD
An opportunity to set yourself apart as an OD?
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10.8KDo Warby Parker & Hubble Have a Point?
Key points to consider about Hubble and Warby Parker, and other "disrupter" marketers.
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4.1KRegional OD Alliances: An Action Plan to Harness the Power of Many
Why independents will survive together, or perish alone.
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6.7KAvoid this Big Mistake in Selling Your Practice
What you need to know before selling to private equity.
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4.5KMedical Missions: Make a Difference and Enhance Your Skills
Medical missions do good, and keep you inspired as a doctor.
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4.7KPractice Transitions: ODs Need to Think Like Private Equity Firms
By Jerome A. Legerton, OD, MS, MBA, FAAO August 9, 2017 As ODs, we tend to think like ODs. Our optometric training...
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3.2KInter-Professional Care Training Begins When Optometry School Begins
Learn how to build ties to other health-care practitioners.
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5.5KIs Independent Optometry Still Desirable?
Is practicing independent optometry still a good choice?
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4.9KCareer Choices: Are You Asking Yourself The Most Relevant Question?
The most important factors to consider in your career.
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1.3KEditorial: Optometry is Making an Impact in Educating Legislators
The optometric community is making progress educating legislators.
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5.9KPrivate Equity vs. the CEO Model
The long-term gains of becoming CEO of your practice.
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3.7KOPINION: How the Health Care Debate May Impact Pediatric Vision Care
Here are a few key ways to reach more pediatric patients.
