The Importance of Doctor’s Choice is a three-part series highlighting how practices are adapting to key market challenges, including the products and professional relationships that are helping practice owners adapt and win. Learn more here.
Bold, new steps OD schools are taking to increase Black & minority representation.
Easy ways to make wearing a mask more comfortable.
Two ODs share their passion for the Black Lives Matter movement.
Key ways optometry is changing & what to do in response.
By Brian Chou, OD, FAAO Nov. 29, 2017 “Online eye exam” offerings like Opternative, Prescription Check by Warby Parker and Simple Contacts ...
Can you save independent optometry? Maybe, if you collaborate with other independents.
An opportunity to set yourself apart as an OD?
Key points to consider about Hubble and Warby Parker, and other "disrupter" marketers.
Why independents will survive together, or perish alone.
What you need to know before selling to private equity.
Medical missions do good, and keep you inspired as a doctor.
By Jerome A. Legerton, OD, MS, MBA, FAAO August 9, 2017 As ODs, we tend to think like ODs. Our optometric training...
Learn how to build ties to other health-care practitioners.
Is practicing independent optometry still a good choice?
The most important factors to consider in your career.
The optometric community is making progress educating legislators.
The long-term gains of becoming CEO of your practice.
Here are a few key ways to reach more pediatric patients.