Buying Groups & Alliances: Expand Your Purchasing Power
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 11, 2015Contact lenses are the most common product ECP practices purchase through...
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Essilor Launches “Change Your View” Sweepstakes
March 4, 2015: Essilor of America is giving eyecare professionals a chance to win prizes, including an Alaskan sightseeing adventure and monthly...
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ROB Presents: “Closing the Gap Between Cost & Care” at Vision Expo
March 4, 2015: “Closing the Gap Between Cost & Care” is the theme for a lunch’n’learn event to be held at Vision...
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Kids, Tweens & Teens: What is Most Important in Frames Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 4, 2015Eyecare providers have found that the most important characteristics of the...
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National Expert Panel: Need for Vision Screenings & Care for Pre-School Age Children
February 25, 2015: The National Expert Panel (NEP) of the National Center for Children’s Vision and Eye Health (NCCVEH) at Prevent Blindness...
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Nine of 10 Say Visual Disturbances Impact Work
February 25, 2015: Nine out of 10 employees say that the quality of their work has been negatively impacted by problems with...
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Understanding the Online Eyewear Consumer: Who Do They Buy From?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 25, 2015Americans who go online to purchase eyewear prefer to purchase from...
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HOYA Vision Care Launches Online Development Training and CE
February 18, 2015: Hoya Vision Care announced the launch of Empower U, a 24-7 online training and continuing education program designed specifically...
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Practices of Distinction Launches 2015 Tour
February 18, 2015: Distinctive Strategies & Leadership has launched a series of one-day seminars, Navigating the Path to a Practice of Distinction,...
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Why Do Your Patients Stop Wearing Contact Lenses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 18, 2015It might be time for a conversation with patients about contact...
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EyeXam Patents Mobile Vision Screening App & Expands Leadership Team
February 11, 2015: EyeXam, the developer of a mobile vision screening app, announced that the US Patent and Trademark Office has issued...
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The Power Practice Launches Practice Metrics Software Program
February 11, 2015: The Power Practice, a practice consulting service that strives to help OD-owners to achieve their practice growth potential, is...
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How Many Plano Sunwear Sales Do Independent Opticals Lose?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 11, 2015Independent opticals, including those inside optometric practices, may want to step...
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Transitions Optical’s New Consumer Campaign: See Life Through a New Lens
February 4, 2015: Transitions Optical announced it is about to roll out "See life through a new lens," a new consumer PR and...
January 28, 2015: Alcon has introduced complimentary Cataract Education Resource Materials intended to help you have meaningful conversations with your patients and...
How, Where and When Do Patients Use their Digital Devices?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 28, 2015You may be surprised at all the activities in your patients’...
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Think About Your Eyes & All About Vision Pair Up to Educate Consumers
January 21, 2015: National eye health initiative Think About Your Eyes (TAYE) has formed a partnership with All About Vision, bolstering the...
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Essilor Expands Consumer Rebate Program
January 21, 2015: Essilor will expand The Power of 3 program by adding a rebate incentive on Rx sunwear. The Power of...
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How Did Your Patients Begin Wearing Contact Lenses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 21, 2015Many ODs neglect talking to patients about contact lenses, findings from...
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January Is Glaucoma Awareness Month
January 14, 2015: Eye and health care organizations are joining this month to support National Glaucoma Awareness Month, an initiative geared toward...
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MyMedicareMetrics: Medicare Payments Scorecard Now Available
January 14, 2015: A new, individualized scorecard report for optometrists and ophthalmologists titled, MyMedicareMetrics is now available, based on publicly available Medicare...
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How Many Parents Choose AR Treatment for their Children’s Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 14, 2015You might want to spend more time with parents of children...
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CLX Integrates with Diversified, Mid-South Premier and Firestone Distributors
Posted 1-7-15: CLX, a contact lens ordering, management and patient marketing system, is now fully integrated with Diversified Ophthalmics, Inc.
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HOYA Provides Grant to UC Berkeley School of Optometry
Posted 1-7-15: Hoya Vision Care presented a $25,000 grant to go toward the renovation of the physical plant and educational equipment at...