New information on how well Americans are maintaining their health.
Insights into what parents need to learn about myopia management.
What the numbers say about the projected growth of the eyewear market.
Smoothing & speeding the check-in process. By Laurie Sorrenson, OD, FAAO Dec. 20, 2023 I believe that efficiency in patient check-in processes...
New help for children who otherwise would not receive myopia management.
Share with us how well you are doing at watching your own health.
New support for building your practice.
A phrase that’s exactly what angry patients want to hear. By Laurie Sorrenson, OD, FAAO Dec. 13, 2023 Have you read the...
A chance for consumers & ECPs to learn more about dry eye.
Insights into the top issues concerning ECPs.
Creating a career that enables long-term happiness. One of my mentors, colleague, and someone who has become a trusted friend, Bethany Fishbein,...
The latest news on Warby Parker's growth.
Enhancing a product that changes the lives of patients with eye misalignment.
Ensuring you are connecting effectively with each of your employees. By Laurie Sorrenson, OD, FAAO Nov. 29, 2023 The ability to connect...
New resource for developing your opticians.
Learn if what you're making is good compared to other optometrists.
A new partnership providing expanded tele-optometry opportunities.
New technology offering a promising dry eye treatment option.
What the success of another industry can teach optometry. By Laurie Sorrenson, OD, FAAO Nov. 15, 2023 A couple weekends ago, I...
A glimpse of what's happening in other ECPs' practices.
New ocular health & wellness educational resources and webinar.
Implementing a plan to help new associate ODs succeed. By Laurie Sorrenson, OD, FAAO Nov. 8, 2023 Hiring an associate doctor can...
New research showing the openness of consumers to share wearable data with doctors.
Insights into how consumers are optimizing your practice.
The Perfect Girl vs. The Brave Boy “We are raising our girls to be perfect, and we’re raising our boys to be...
Revealing the root causes of many doctors' mental health struggles.
Taking a chance on doing things differently in your practice. By Laurie Sorrenson, OD, FAAO Oct. 25, 2023 In our practice, we...