The Vision Council Launches Lifetime Fitness Partnership, Phase 2
The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015.
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Opti-Port Releases Updated CL Management System
Opti‐Port has released the latest version of its contact lens management system, CLX.
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New: Shamir Duo in Rudy Project’s ImpactX
Rudy Project and Shamir, have introduced Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material.
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Alcon Launches Online Guide to Clinical Contact Lens Management
Alcon has launched a web-based Guide to Clinical Contact Lens Management for contact lens practitioners. The guide is available on myalcon.com and...
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New Bausch + Lomb Consumer Campaigns: Contact Lens and Lens Care Technology
Bausch + Lomb, is launching several patient-facing initiatives throughout the fall, aimed at helping patients and eyecare practitioners (ECPs) learn how common...
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New Zeiss App Helps ECPs Identify Digital Eye Strain
Zeiss has developed a free downloadable app to help ECPs identify patients with symptoms of digital eye strain, and support sales of...
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Transitions Optical Roundtable Paper
Participants of a recent Transitions Optical roundtable agreed that there is a great need for eyecare professionals to collaborate with general health...
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Alcon Announces Think About Your Eyes Partnership
Alcon announced its support for the Think About Your Eyes public awareness campaign. This national campaign, presented by the Vision Council and...
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Optovue Introduces Software-Assisted OCT Device
Optovue, a provider of spectral-domain optical coherence tomography (SD-OCT), is launching the iScan, a device that is designed to elevate the eye...
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Johnson & Johnson Vision Care Launch 1-DAY ACUVUE DEFINE
Johnson & Johnson Vision Care (JJVCI) has launched 1-DAY ACUVUE DEFINE Brand Contact Lenses with LACREON Technology, offering eye enhancement contact lenses...
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C&E Vision Unveils “the Look” Loyalty Rebate Program
Optical buying group C&E Vision has released a money-saving rebate program called the Look Loyalty Rebate Program to its members.
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New Report: 2014 Managed Vision Care Patient Experience Study
How do patients perceive their experiences when using vision coverage? This is among the many questions related to managed vision care answered...
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ABB Optical Group Awards ABB Cares Grants to 10 Non-Profits
ABB OPTICAL GROUP announced that 10 non-profit organizations have each won $1,000 in the optical product distributor’s inaugural grants program, ABB Cares.
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Consultant Gary Morgan, OD, Joins IDOC
IDOC announced that Gary Morgan, OD, a well-known independent optometrist from the Phoenix area, is joining its team as a consultant.
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Eyecessorize Creates Eyewear-Themed Videos for Consumers
The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos...
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EyeCarePro to Deliver Services to PERC & IVA
The Professional Eyecare Resources Co-Operative (PERC) and Infinity Vision Alliance (IVA) announced a comprehensive agreement with EyeCarePro to deliver all levels of...
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Professional Eye Care Associates of America Partners with Optometric Professional Network
Professional Eye Care Associates of America (PECAA), a national doctor alliance group operating in 43 states for independent doctors, has formed a...
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Vision Source Named Eyecare Provider by Minuteman Health
Optometric alliance Vision Source announced that it has entered into a vision service provider agreement with Minuteman Heath, an HMO based in...
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ABB OPTICAL GROUP Matching ECP Donations to Optometry Giving Sight
Now through World Sight Day on October 9, 2014, ABB OPTICAL GROUP accounts ordering online can donate directly to Optometry Giving Sight...
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New Essilor Mobile App: Educate Consumers and Encourage Eye Exams
Essilor of America announced that it is launching a mobile application, AskAboutEyes, that addresses what the company sees as a rising demand...
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Essilor Expands National Advertising Campaign for Varilux
Essilor of America is educating consumers on the benefits of Varilux progressive lenses through the expansion of a national advertising campaign and...
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Transitions Optical Releases Educational Material on Vision and Aging
Transitions Optical has released a poster and online education course, “Riding the Age Wave”, to help eyecare professionals educate patients on how...
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C&E Vision Releases Web-Based Transaction Archive
C&E Vision, an optical buying group, released a new service to members called myCloud, a cloud-based transaction archive that holds six years...
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Alcon Launches National Media Campaign: AIR OPTIX COLORS
Alcon announced a major national television, online and print media campaign in support of AIR OPTIX COLORS prescription contact lenses, the first...
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September is Sports Eye Safety and Injury Prevention Month
Health organizations throughout the U.S. are recognizing September as “Sports Eye Safety Awareness Month” and “Sports Eye Injury Prevention Awareness Month.”
A new scholarship is now available for third-year optometry students: the Bernard Maitenaz Scholarship, sponsored by Essilor and administered by Optometry Cares...
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Vision West & OBS to Offer ICD-10 Training and Compliance Resources
Eyecare business group Vision West has announced a partnership with health care compliance and EHR management consultants Optometric Business Solutions (OBS) to...