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  • 4.9K

    How well do you communicate to patients that they need an annual eye exam?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 20, 2016Let’s start with some resources that have attempted to state the...

  • 1.6K

    Market Opportunity: Serve More Low Vision Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 20, 2016You an opportunity to educate low vision patients about your services,...

  • 1.6K

    Market Opportunity: Reach Out to the Largest Ethnic Minority in the U.S.

    Reach out to a growing population of potential patients.

  • 1.5K

    Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...

  • 1.9K

    Market Opportunity: Sell More Plano Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 6, 2016Independent opticals have stiff competition from sunglass specialty stores, among others,...

  • 1.4K

    Marketing Opportunity: Reach Patients Where They Are

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 30, 2016You have an opportunity to be ahead of the curve by...

  • 1.4K

    Market Opportunity: Promote Durability & Style in Your Optical

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 23, 2016Emphasizing the durability and style of your optical products could pay...

  • 1.8K

    Market Opportunity: Have the Conversation About Outdoor Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...

  • 2.7K

    Market Opportunity: Be as Consumer-Friendly as Online Eyewear Retailers

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 9, 2016You have a diversity of online competitors, results of The Vision...

  • 648

    Optician Recruitment & Retention Opportunity: Offer Competitive Compensation

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 2, 2016Are you offering your opticians a salary that is competitive, based...

  • 1.7K

    Market Opportunity: Serve More Low Vision Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 24, 2016You have an opportunity to serve more low vision patients, results...

  • 1.3K

    MU Opportunity: Meaningful Use Hardship Exception

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 17, 2016Meaningful Use (MU) is not going away. If you want to...

  • 3.3K

    Market Opportunity: Sell Contact Lenses on Your Web Site

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 10, 2016It’s worth making it easy for patients to purchase contact lenses...

  • 1.3K

    Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...

  • 1.5K

    Market Opportunity: Emphasize Importance of Annual Comprehensive Exam

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 27, 2016It’s time to reconsider how you educate your community about the...

  • 2.2K

    Market Opportunity: Provide Products to Ease Digital Eye Strain

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 20, 2016You have an opportunity to serve patients experiencing digital eye strain,...

  • 2.9K

    Upgrade Your Optical: Add a Digital Measuring Device

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 13, 2016You might want to finally invest in a digital measuring device...

  • 1.4K

    Market Opportunity: Educate Your Community About What You Do

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 6, 2016You may have some work to do educating your community about...

  • 1.3K

    Market Opportunity: Sell More Blue Light-Blocking Lens Treatments

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 23, 2015If you aren't educating your patients about blue light, and prescribing...

  • 1.4K

    Market Opportunity: Improve Your Patients’ Experience with Toric CLs

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 16, 2015Many of your patients see room for improvement in their toric...

  • 1.4K

    Market Opportunity: Key in to Specific Activities to Sell More Sports Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 9, 2015You have an opportunity to educate patients about the benefits of...

  • 2.5K

    Market Opportunity Analysis: Use Colors to Appeal to Teen Eyewear Shoppers

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 2, 2015Colors and an adult look are the two most important factors...

  • 4.1K

    Growth Opportunity: Are You Serving Patients Impacted by Low Vision?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 25, 2015You have a chance to help patients, and build your practice...

  • 1.2K

    Market Analysis: Where are the Growth Segments of the U.S. Vision Market?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 18, 2015The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain...

  • 1.6K

    Opportunity Analysis: How Often Is Diabetes Diagnosed During an Eye Exam?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 11, 2015The role you play in the care of diabetic patients is...

  • 1.3K

    Market Opportunity Analysis: Where is Most Plano Sunwear Bought?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 4, 2015Independent optical dispensaries, including those owned by independent ODs, rank far...

  • 1.4K

    How Big is the Gender Gap in OD Practice Owner Earnings?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 28, 2015Women in optometry may still have a way to go to...

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