Insights From Our Editors
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7.7KRule Changes: PPP Loan Forgiveness Update
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 1, 2020 The Small Business Administration (SBA) updated its forgiveness guidelines...
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12.5KAn Employee Has Caught COVID-19: What Do I Do?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 24, 2020 With all states now open for business, people are...
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12.7K5 Post COVID-19 Megatrends: Which Are Here to Stay?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 17, 2020 Many disruptive trends were accelerated by the pandemic. Years...
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8.4KRecovering Revenue Lost During the Shutdown: Managing the Patient Backlog
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 10, 2020 The COVID-19 shutdown resulted in significant revenue loss. Here...
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5.1KMore Lessons Learned in the First Days After Reopening
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 3, 2020 The lessons continue on what patients, support staff and...
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5.9KLessons Learned From the First Days After Reopening
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVD May 27, 2020 Reopening practices after the COVID-19 shutdown can come with...
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9.2KThe Rules of PPP Loan Forgiveness
How to make it as easy as possible to have your debts forgiven.
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10.0KROB Toolkit for Reopening
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 13, 2020 As you reopen your office, there are myriad challenges...
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8.5KTelehealth, Telemedicine or Teleoptometry – Which Term Should We Use?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 6, 2020 Many people use the terms telehealth, telemedicine and teleoptometry...
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8.7KPatient-Flow Plan for Social Distancing & Other Necessities of the New Normal
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 29, 2020 What might the “new normal” look like when we...
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12.0KReopening Your Practice: Your Top Questions Answered
By Mark Wright, OD, Professional Editor, Review of Optometric Business Bob Schultz, CEO, Vision One Credit Union April 22, 2020 Planning carefully...
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9.9KSBA Loans: Your Top Questions Answered
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 15, 2020 Applying for a Small Business Administration loan can be...
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6.6KCOVID-19 Relief Package: What the SBA Rules Mean to Getting a Loan
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 8, 2020 The Small Business Administration has rules impacting who will...
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9.6KCOVID-19 Relief Package: How to Optimize It
How to take advantage of the new COVID-19 rescue law.
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12.4KCoronavirus: Safeguarding Your Practice Financially
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 18, 2020 Coronavirus is impacting the financial markets. It may also...
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18.0K3 Actions to Take to Prepare Your Practice for the Coronavirus
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 11, 2020 The Coronavirus shows signs of spreading. Is your practice...
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8.1KStart Cold or Buy a Practice? How to Know Which Option is Right for You.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 19, 2020 You have decided you want your own practice. Now...
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5.6KWhat Makes Employees More Productive?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 12, 2020 Much has been written about spurring productivity in business....
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4.4KWhat Are the Best Ways to Store Practice Data Long-Term?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 29, 2020 You have to secure your practice’s data, and you...
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3.5KThe Leadership Development Lessons Most Relevant to ODs
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 22, 2020 Leadership development has long been a hot topic in...
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4.0KHow to Explain to Patients Why they Need More than Auto-Refraction
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 15, 2020 An article was recently published in The Atlantic noting...
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4.4KSocial Media Marketing: How to Make It Worth Your Practice’s Time
Re-thinking social-media marketing.
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3.5K10 Ways to Trigger Innovation in Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 11, 2019 Innovation in business is a popular topic, but does...
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3.8K2020 Budget: How to Do It Based On 2019 Numbers
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 27, 2019 It’s that time of year when you should be...
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3.4KValue of Small Business–Why Some ODs Remaining Independent is a Good Thing
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 20, 2019 With many ODs opting to sell to private-equity-backed buyers,...
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3.6K10 People Outside Your Practice Who Your Success Depends On
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD It’s not what you know; it’s who you know. Here are the...
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2.8KBusiness Communication: How Well Do You Really Hear & Express Yourself?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 30, 2019 Communicating with staff, patients and industry partners, like vendors,...
