Insights From Our Editors
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2.2K20 Ideas to Get Your Practice Blog Started or Ramped Back Up
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 28, 2021 A practice blog can increase your visibility with current...
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2.3KLatest Metrics on Optical Sales: Action Plan to Seize New Opportunities
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 21, 2021 Optical sales have been challenged during the pandemic. Here...
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2.9KWords Matter: How to Communicate Exactly What You Mean to Patients, Staff & Others
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 14, 2021 Communication is an integral part of succeeding as an...
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3.0KIs Your Practice Ready for These 4 Business Trends?
How ODs can optimize major trends impacting the optical industry.
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2.1K5 Big Challenges Small Business Owners–Including ODs–Face
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 31, 2021 Optometrists are providers of important healthcare, and many are...
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3.8KAre You Knowingly (or Unknowingly) Violating Employment Law?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 17, 2021 Employment law constantly changes. It’s important to stay up...
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2.7KCOVID’s Impact on Optical in 2020: What a Special Report Tells Us
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 10, 2021 Jobson Optical Research produced a report that looks back...
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2.9KStaff Retention: 5 Actions to Take to Create a High-Performing, Long-Lasting Staff
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 24, 2021 Replacing a high-performing employee, who has voluntarily vacated their...
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3.6KThe 2 Most Important Levers to Increase (or decrease) the Value of Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 17, 2021 The value of your practice can be impacted by...
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3.5KCOVID-19 ECP Impact Survey Findings: Key Actions To Take Based on What’s Happening Now
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 3, 2021 The COVID-19 pandemic is still a huge factor in...
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3.8KThe Surprising Pandemic-Related Danger to Children’s Eyes: What Your Patients Need to Know
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 27, 2021 The COVID-19 virus poses dangers to our health, but...
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3.9KManaging Recall to Bring Back Patients Who Missed Appointments During the Shutdown
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 20, 2021 Practices are still struggling to recall patients who missed...
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3.2KWhat Do I Do Next to Manage this Ongoing Crisis?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 13, 2021 Challenges related to the COVID-19 pandemic keep coming. Here...
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5.2KI Got the COVID-19 Vaccination: What You Should Know About the Process
One OD's experience getting vaccinated against COVID-19.
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3.2KBusiness Plan 2021: How to Maximize Efficiency & Productivity in the New Year
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 6, 2021 A business plan that pinpoints areas for improvement can...
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21.0KIs Your Practice Really Ready to Innovate?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 26, 2020 What is your practice doing to come up with...
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2.5KCOVID ECP Impact Survey: What the Latest Findings Tell Us About What You Should Do Next
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 9, 2020 COVID-19 is still rampaging through the country, and putting...
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2.5K5 Actions to Take to Boost How Much You Get Done in Your Practice
Tips for powering your productivity & profitability.
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2.5KLatest Survey Findings: The Biggest Current COVID Challenges
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 11, 2020 Americans may be done with COVID-19, but the virus...
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1.8KHow to Turn Halloween Into a Vehicle for Participatory Marketing
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Professional Editors, Review of Optometric Business Oct. 28, 2020 Marketing that asks...
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1.5KWhat Do I Do When My Employees Are Afraid to Work?
Tips for making your employees feel safe about coming to work during the pandemic.
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1.4KHow Do I Re-Energize My Burnt-Out Employees’ Thinking?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 21, 2020 The pandemic has been a stressful time. Working in...
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2.8KHow Well Are You Doing at Regaining Profitability?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 30, 2020 The latest survey results from Jobson Optical Research into...
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2.3KFill-Rate Staff Contest: What It Is & How it Can Keep Your Schedule Full
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD: Many schedule changes in practices have occurred due to the need to...
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2.6K8 Steps for Hiring Success
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 16, 2020 Hiring new employees can be stressful. An unsuccessful outcome...
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3.9KHow to Calculate the ROI of Anything
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 9, 2020 Practice owners frequently have investments, such as new instrumentation...
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3.1K2021: What Do I Need to Do Now to Prepare My Practice?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 26, 2020 The New Year is closer than you think. Here...
