Insights From Our Editors
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3.5KWhat’s Most Important When Selling Children’s Eyewear?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 13, 2018 Do you know the kinds of marketing, and optical...
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3.8KHow Do I Create a True 21st Century Optical?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 30, 2018 Consumers are finding new ways to shop for, and...
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4.3KShould I Develop a Specialty Within Optometry?
Whether to specialize, and which specialty to choose.
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2.5KOptimizing the High-Tech Future of Eye Disease Management
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 16, 2018 There are more advanced tools looming in the near...
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4.3KWhat’s the Best Way to Measure the Patient Experience?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 9, 2018 What do your patients think of their time in...
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5.4KJob Interview: 7 Questions to Ask Practice Owners
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 25, 2018 You’ve spotted a position at an up-and-coming practice that...
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6.0KHow Fast is Telehealth Growing in Optometry?
What you should know about telehealth in optometry.
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4.1KHow Do You Create a Practice Brand?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 18, 2018 A brand is a promise you make to your...
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5 Ideas to Make Your Practice Better
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 11, 2018 You have opportunities to improve your practice every day....
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3.1KHow Will Artificial Intelligence Change Your Practice?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 28, 2018 Artificial intelligence has a long way to go to...
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3.3KHow Does the Opioid Epidemic Impact Optometry?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 14, 2018 The opioid epidemic is in the news on a...
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2.9KHow ODs Will Be Affected By 5 Digital Transformations in Healthcare
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 28, 2018 Technology has been changing our practices for a long...
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6.3K10 Ways to Enhance the Shopping Experience in Your Optical
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 21, 2018 When it comes to purchasing eyeglasses—cost, style and a...
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2.6K15 Stress-Reducing Actions to Take
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 14, 2018 Physicians in the U.S. are pressured to both serve...
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5.4K3 Reasons You Need an Office Manager
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 31, 2018 Does your practice have an office manager? You might...
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17.4KHow Will the New Tax Law Impact ODs?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 24, 2018 New tax legislation was just signed into law–and accountants...
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3.1KHow Well Are You Serving Glaucoma Patients?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 17, 2018 Do you know how to build your glaucoma practice...
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2.4KHow to Set & Achieve Goals for the New Year
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 10, 2018 It’s a new year, which, for many of us,...
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3.2KTop Turning Points in Your Optometric Career
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 20, 2017 Review of Optometric Professional Editors Mark Wright, OD, FCOVD,...
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3.6KDo You Give Bonuses? Why & How to Do It
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 13, 2017 If you don’t give end-of-year bonuses to your employees...
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Top Lies Your Patients Tell You
Nov. 22, 2017 By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Do you know when your patients are lying to...
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ODs, When Was Your Own Last Annual Eye Exam?
Nov. 8, 2017 You have the opportunity to set a good example for patients by noting that you, too, get an annual...
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3.3KHow to Get Patients to Stick With You
Oct. 25, 2017 Your patients may not have as much patience for sub-par service as you might think, Paul Greenberg, author of...
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3.8KAnatomy of a Bad Deal: Buyer Beware
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors Oct. 18, 2017 Before we can look at what...
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3.3KDefining the Future of Optometry: Key Takeaways from a Major New Resource
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors Oct. 11, 2017 What does the future of optometry...
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3.5KHow to Educate on Digital Eye Fatigue–and Sell Products to Help
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors Sept. 27, 2017 A new study commissioned by CooperVision,...
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Blue Light Quiz: Find Out How Much You Know
Do you know enough to prescribe & sell blue light-protecting lenses?
