Insights From Our Editors
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3.0KHow Will OD Practices Optimize Artificial Intelligence?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 19, 2018 Artificial intelligence is among the most exciting technology developments....
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8.6K7 Biggest Mistakes Small Business Owners Make
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 12, 2018 There are mistakes that small business owners often make....
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4.1K7 Layout Secrets of the Big Retail Chains
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 28, 2018 Have you ever gone into a business just to...
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3.7KHow to Leverage the Holiday Season in Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 14, 2018 In two short weeks, if it isn’t happening already...
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3.3K2019 Brainstorming: New Ideas for Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 31, 2018 Where do you get new ideas to improve, and...
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5.4KTips to Help You Create a 2019 Marketing Plan
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 24, 2018 “A year from now you will wish you had...
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2.9KHow to Best Care for Patients with Special Needs
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 17, 2018 About 56.7 million people–19 percent of the population– have...
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2.6KHow Do I Help Patients Better Utilize Vision Benefits?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 26, 2018 Many people have vision coverage, but many fewer of...
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3.8KSurvival Guide to Your 6 Biggest Marketing Challenges
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 19, 2018 An independent practice is a health-care provider, but it’s...
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3.7KNew Employee Training Checklist
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 12, 2018 A new employee training program ensures your new hires...
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6.8KTop Reasons Practices Fail
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 29, 2018 There are common reasons businesses fail. What are the...
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7.0KDigital Eye Fatigue: Top Ways to Educate Patients & Sell Products
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 22, 2018 Your patients may need more education on digital eye...
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5.4KDo You Use Digital Technology to Educate Patients?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 15, 2018 ODs are incorporating video, and use of mobile technology,...
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7.4K4 Questions to Ask Before Choosing an Alliance
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 25, 2018 There are now many alliances for a practice owner...
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4.1KHow to Educate Patients About Vision Benefits
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 18, 2018 Retired, or soon-to-be retired, patients may need education on...
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4.1KEthical Dilemmas: 4 Principles That Will Guide You
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 27, 2018 As a doctor, you may confront difficult questions, for...
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2.7KThe More Profitable Career Path: Practice Owner or Employed OD?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 20, 2018 Working toward practice ownership is the most profitable career...
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3.7KWhat’s Most Important When Selling Children’s Eyewear?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 13, 2018 Do you know the kinds of marketing, and optical...
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3.9KHow Do I Create a True 21st Century Optical?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 30, 2018 Consumers are finding new ways to shop for, and...
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4.5KShould I Develop a Specialty Within Optometry?
Whether to specialize, and which specialty to choose.
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2.7KOptimizing the High-Tech Future of Eye Disease Management
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 16, 2018 There are more advanced tools looming in the near...
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4.5KWhat’s the Best Way to Measure the Patient Experience?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 9, 2018 What do your patients think of their time in...
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5.7KJob Interview: 7 Questions to Ask Practice Owners
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 25, 2018 You’ve spotted a position at an up-and-coming practice that...
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6.4KHow Fast is Telehealth Growing in Optometry?
What you should know about telehealth in optometry.
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4.3KHow Do You Create a Practice Brand?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 18, 2018 A brand is a promise you make to your...
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5 Ideas to Make Your Practice Better
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 11, 2018 You have opportunities to improve your practice every day....
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3.2KHow Will Artificial Intelligence Change Your Practice?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 28, 2018 Artificial intelligence has a long way to go to...
