Insights From Our Editors
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4.2KWhat Are the Best Ways to Store Practice Data Long-Term?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 29, 2020 You have to secure your practice’s data, and you...
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3.4KThe Leadership Development Lessons Most Relevant to ODs
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 22, 2020 Leadership development has long been a hot topic in...
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3.8KHow to Explain to Patients Why they Need More than Auto-Refraction
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 15, 2020 An article was recently published in The Atlantic noting...
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4.2KSocial Media Marketing: How to Make It Worth Your Practice’s Time
Re-thinking social-media marketing.
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3.4K10 Ways to Trigger Innovation in Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 11, 2019 Innovation in business is a popular topic, but does...
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3.6K2020 Budget: How to Do It Based On 2019 Numbers
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 27, 2019 It’s that time of year when you should be...
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3.3KValue of Small Business–Why Some ODs Remaining Independent is a Good Thing
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 20, 2019 With many ODs opting to sell to private-equity-backed buyers,...
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3.5K10 People Outside Your Practice Who Your Success Depends On
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD It’s not what you know; it’s who you know. Here are the...
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2.6KBusiness Communication: How Well Do You Really Hear & Express Yourself?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 30, 2019 Communicating with staff, patients and industry partners, like vendors,...
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2.8KCrisis Management 101: Are You Ready?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 23, 2019 Crises, ranging from natural disasters, to technology malfunction, and...
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2.4KCan Strategic Management Create More Productive Employees?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 16, 2019 The management approach you take can have an impact...
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1.8KRebates: Making it Easier for Patients to Claim What You Promised
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 9, 2019 Rebates for annual supplies of contact lenses can be...
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1.6KWhat Do Your Patients Think of the Pricing of Your Products?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 25, 2019 You have one idea about how your products are...
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3.9KTop Psychological Drivers to Spur Shopping in Your Optical
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
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4.0KHow to Gauge the True Value of Every Employee
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 11, 2019 Staff members can help to provide a great patient...
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3.4KHow to Tell if Patients View You as their Champion
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 28, 2019 Would your patient come away from their experience in...
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3.3K5 Tips to Profit in a Managed-Care Environment
Growing profitability--regardless of managed care.
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8.0KWhat Employed-OD Compensation Model Works Best?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 14, 2019 Should an optometrist generating $500,000 in gross revenue be...
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10.1KWhat Do I Tell Patients About Blue Light?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 31, 2019 Most patients don’t know that there is harmful blue...
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6.6KWhat Benefits–If Any–Do I Offer My Employees?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 24, 2019 Good help is hard to find, as the expression...
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4.4KShould I Buy a Practice With a Friend?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 17, 2019 Buying a practice with an optometrist friend can be...
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3.5KTop Ways to Show Your Patients Appreciation
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 26, 2019 Word of mouth is the number one way new...
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4.3KHow to Fire Someone
Guide to one of the most difficult conversations.
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5.0K5 Reasons You’re Falling Behind in Patient Experience
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 12, 2019 Your patients deserve both great care and a great...
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4.1KKey Steps to Manage Conflict Within Your Staff
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 29, 2019 Work groups at their best are cooperative and productive....
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3.4KActions to Take to Work ON Your Practice, Not Just IN It
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 22, 2019 You do important work in your practice as doctor,...
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3.1KHow to Hire a Financial Advisor Who Meets Your Needs
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 15, 2019 A financial advisor can help you better plan your...
