Insights From Our Editors
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2.4KCOVID ECP Impact Survey: What the Latest Findings Tell Us About What You Should Do Next
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 9, 2020 COVID-19 is still rampaging through the country, and putting...
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2.4K5 Actions to Take to Boost How Much You Get Done in Your Practice
Tips for powering your productivity & profitability.
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2.4KLatest Survey Findings: The Biggest Current COVID Challenges
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 11, 2020 Americans may be done with COVID-19, but the virus...
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1.7KHow to Turn Halloween Into a Vehicle for Participatory Marketing
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Professional Editors, Review of Optometric Business Oct. 28, 2020 Marketing that asks...
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1.4KWhat Do I Do When My Employees Are Afraid to Work?
Tips for making your employees feel safe about coming to work during the pandemic.
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1.2KHow Do I Re-Energize My Burnt-Out Employees’ Thinking?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 21, 2020 The pandemic has been a stressful time. Working in...
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2.7KHow Well Are You Doing at Regaining Profitability?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 30, 2020 The latest survey results from Jobson Optical Research into...
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2.2KFill-Rate Staff Contest: What It Is & How it Can Keep Your Schedule Full
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD: Many schedule changes in practices have occurred due to the need to...
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2.5K8 Steps for Hiring Success
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 16, 2020 Hiring new employees can be stressful. An unsuccessful outcome...
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3.7KHow to Calculate the ROI of Anything
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 9, 2020 Practice owners frequently have investments, such as new instrumentation...
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3.0K2021: What Do I Need to Do Now to Prepare My Practice?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 26, 2020 The New Year is closer than you think. Here...
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3.9KWhat Do I Do When a Patient Won’t Wear a Mask?
Mask-wearing and social distancing mandates have been getting push-back from some citizens. Here is how to handle a patient who refuses to...
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4.1KQuestions to Determine the Health of Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 12, 2020 Most practices were strained financially during the shutdown of...
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6.3KPPP Loan Forgiveness Rules Update
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD The Small Business Administration has issued an update to its rules for...
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8.2KHow to Pay An Employee Who Reports Experiencing COVID-19 Symptoms
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 29, 2020 How does the Families First Coronavirus Response Act (FFCRA)...
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6.4K5 Steps to Optimize Your Practice’s Key Performance Indicators
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 22, 2020 The pandemic set practices back financially. Part of getting...
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4.7KRisk Management: Keys to Keeping Your Patients & Practice Safe
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 15, 2020 In reopening our offices, we all have implemented significant...
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4.5K3 Ways the Pandemic Changed Practice Operations
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 8, 2020 The pandemic has touched all facets of our lives,...
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7.8KRule Changes: PPP Loan Forgiveness Update
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 1, 2020 The Small Business Administration (SBA) updated its forgiveness guidelines...
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12.7KAn Employee Has Caught COVID-19: What Do I Do?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 24, 2020 With all states now open for business, people are...
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12.9K5 Post COVID-19 Megatrends: Which Are Here to Stay?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 17, 2020 Many disruptive trends were accelerated by the pandemic. Years...
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8.6KRecovering Revenue Lost During the Shutdown: Managing the Patient Backlog
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 10, 2020 The COVID-19 shutdown resulted in significant revenue loss. Here...
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5.3KMore Lessons Learned in the First Days After Reopening
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 3, 2020 The lessons continue on what patients, support staff and...
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6.1KLessons Learned From the First Days After Reopening
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVD May 27, 2020 Reopening practices after the COVID-19 shutdown can come with...
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9.4KThe Rules of PPP Loan Forgiveness
How to make it as easy as possible to have your debts forgiven.
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10.2KROB Toolkit for Reopening
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 13, 2020 As you reopen your office, there are myriad challenges...
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8.7KTelehealth, Telemedicine or Teleoptometry – Which Term Should We Use?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 6, 2020 Many people use the terms telehealth, telemedicine and teleoptometry...
