Insights From Our Editors
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2.1KPost-Pandemic Trends: What History Tells Us Is Coming Next
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 8, 2021 A trip through history may give us insight into...
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2.7K9 Personal Habits to Acquire to Help Both Yourself & Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 17, 2021 Michael Gerber says in his E-Myth practice management book...
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2.5KHow to Train Employees to Respond to Patient Questions & Requests
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 10, 2021 Patients come to your employees with many questions and...
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2.3K2 Reasons ODs Don’t Follow Best Practices & How to Do Better
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 27, 2021 Some doctors choose not to follow what are known...
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2.4KHow to Identify & Address Your Leadership Blind Spots
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 20, 2021 You may be falling short as practice leader in...
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2.1K5 Reasons You Need a Practice Credit Card & How to Pick One
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 13, 2021 A practice credit card can give you greater purchasing...
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3.8KHow Much Is Your Practice Truly Worth? Here’s How to Find Out.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 29, 2021 How much is your practice worth today? What number...
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3.6KHow to Retain Your Team During “The Great Resignation”
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 22, 2021 Employment opportunities have opened up, making it harder for...
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2.9KPoll Results: Is Your Vaccination Status Your Patients’ Business?
How you are handling questions about your vaccination status.
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3.6KTop 7 Current Business Trends That Should Already Be in Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 8, 2021 There are business trendsi that extend beyond optometry that...
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3.2KHow to Identify & Retain Your Top-Performing Employees
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 25, 2021 If you have noticed that it’s getting harder to...
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2.4KKeys to Improving Staff Productivity & Retention
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 18, 2021 Over the last year our practices have made many...
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2.9KRetirement: Poll Results & Action Plan
What a recent poll says about your retirement plans.
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2.9KWhen Does an Independent Private Practice Stop Being an Independent Private Practice?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 28, 2021 “Independent private practice” is a term over-used in optometry....
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2.4KCOVID Impact: The Latest Findings On the Effect of the Pandemic on ECPs
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 21, 2021 The pandemic has been with us for well over...
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3.2KWhat is the Lifetime Value of a Patient?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 14, 2021 It’s common to hear ODs speak of the lifetime...
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3.3KMost Important Actions to Take to Increase Doctor Efficiency
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 30, 2021 Providing the best possible care should always be our...
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47.2KCoding and Billing How-To: Corneal Foreign Body Visits
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 3, 2017 A patient presents in your office with a corneal...
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21.5KNew CDC Masking Guidelines: What Do I Do In My Office?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 23, 2021 The new Centers for Disease Control and Prevention guidelines...
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12.0KManaging By the Numbers: Key Actions to Take
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 16, 2021 If you want to manage your practice using business...
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6.2KEmployee Attendance: How to Set Clear Policies that Lead to Easy Decisions
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 9, 2021 Practice culture is one of those phrases that people...
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5.0KHow a Potential New Law Could Loosen the Impact of Managed Care on Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 2, 2021 The American Optometric Association-backed Dental and Optometric Care (DOC)...
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4.1KWhat Zocdoc’s Optometry Appointment Booking Stats Tell Us
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 26, 2021 Many patients book appointments using online services such as...
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3.6KRising Inflation: Action Plan to Manage Higher Costs
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 19, 2021 Inflation is rising. That means the cost of doing...
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2.9KCOVID ECP Impact Survey Results: 3 Actions to Take Now
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 12, 2021 COVID-19 is still impacting eyecare practices, according to Wave...
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2.3K20 Ideas to Get Your Practice Blog Started or Ramped Back Up
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 28, 2021 A practice blog can increase your visibility with current...
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2.5KLatest Metrics on Optical Sales: Action Plan to Seize New Opportunities
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 21, 2021 Optical sales have been challenged during the pandemic. Here...
