What Kinds of Vision Correction Do Children Mostly Use?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou may have an opportunity to put more children into contact lenses and...
3.1K
How Do You Use Tablets With Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs who use tablets like the iPad with patients most often use the...
1.8K
How Will the Affordable Care Act Affect Your Practice?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNearly half of patients don’t feel that the Accountable Care Act (ACA) will...
2.2K
How Long Do Contact Lens Patients Keep Their Lenses In?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs may have an opportunity to improve their contact lens patients’ eye comfort,...
2.4K
Where Do Patients Purchase Action Sport Sunwear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPatients are still not turning to their local independent ECP for action sport...
2.3K
Is There a “Gender Pay Gap” Between Male and Female ODs?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThere is a gender pay gap in optometry, findings from Jobson Optical Research’s...
1.9K
Post-LASIK Patients: More or Less Likely to Have Eyes Examined Recently?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHaving LASIK surgery doesn’t make patients less likely to see you for an...
2.0K
What Do You Use TV Screens with Patients For?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDEducation appears to be the top use of televisions in practices, findings from...
2.5K
Why Aren’t Patients Who Need Vision Correction Getting It?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your patients are procrastinators, findings from The Vision Council VisionWatch 2014...
2.2K
What Helps the Most in Selling Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPoint-of-sale materials may be more valuable than you think, findings from Jobson Optical...
1.8K
How Much Do Consumers Spend on Over-the-Counter Reading Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have the opportunity to sell more progressive eyeglasses, findings from The Vision...
4.1K
Geography Pays Off: Where Do Optometrists Make the Most Money?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs in the Northeast have nothing to complain about money-wise, findings from Jobson...
2.0K
Where is the Most Money Spent on Plano Sunwear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe independent optical shop has fierce competition in the plano sunglasses market–and doesn’t...
2.4K
What About Your Office is Most Important to Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour receptionist is a key player in your office, findings from Jobson Optical...
1.6K
Will the Economy Affect Your Patients’ Decision to Get an Eye Exam?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJust over half of consumers say the state of the economy will not...
2.7K
How Much Are You Earning?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs who own or are partners of a practice have a strong financial...
3.2K
Do Your Patients Buy CLs from You or Go Elsewhere?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt's time to ramp up your sun protection message, findings from The Vision...
2.5K
How Likely Are Patients to Buy Contact Lenses Online?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNearly a quarter of patients say they are likely to purchase their next...
2.3K
When Did Parents Last Buy Rx Eyewear for their Children?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents are buying their children prescription eyewear, but there are still inroads...
2.5K
What Technology Do You Employ with Patients in the Exam Room?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThere is a good chance your exam room has gone high-tech, results from...
2.1K
How Likely Are Consumers to Purchase Optical Goods and Services?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany consumers are still hedging before purchasing optical goods and services, according to...
2.0K
Do You Suggest Sports Eyewear to Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHalf of independent eyecare providers fail to suggest sports eyewear to patients, according...
4.2K
Why Don’t Your Patients Take Their Children for Annual Exams?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents don’t take their child to the eye doctor because they don’t...
2.5K
How Soon Can Your Patients Schedule an Appointment with You?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMost people have a week’s wait for an appointment with their eye doctor,...
2.2K
How Many Consumers “Very Likely” to Buy Rx Eyeglasses in Next Six Months?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSales in your optical will be ever challenging this summer, according to results...
2.8K
Optician Pay: With Supervisory Status Vs. Without
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour employees with supervisory responsibilities probably have higher salaries than those without those...
2.9K
How Many Parents Take Children to an Independent vs. Corporate ECP?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIndependent optical practitioners (ECPs) seem to be the provider of choice for parents...
