Insights From Our Editors

  • 2.3K

    How Long Does it Take Most Consumers to Choose Eyeglasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may not be as deliberative as you think, the results of...

  • 4.6K

    How Many Americans Experience Digital Eye Strain?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems that eventually all of us will suffer from digital eye strain...

  • 1.6K

    Do Your Patients Listen to Your Contact Lens Wear and Care Recommendations?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOne-month replacement contact lenses are popular, but patients don’t like following your wear...

  • 1.7K

    Do Employed Female and Male ODs Earn Equal Compensation?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDEmployed women ODs still lag behind their male counterparts in salary, according to...

  • 2.1K

    What Motivates Patients to Shop for and Purchase Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice, convenience and familiarity with a specific practice or retailer hold significantly more...

  • 1.9K

    What is Most Important to Your Patients When Visiting Your Office?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDTime spent with you, the doctor, seems to be the make-or-break patient experience...

  • 2.0K

    Ophthalmic Frame Sales: How Much Do Indepedents Capture?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFor independent ODs, there is room for growth in the US ophthalmic frame...

  • 1.6K

    How Many of Your Patients Are in Daily Replacement Lenses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany ODs say daily replacement is their first choice for patients, but, according...

  • 1.7K

    Who’s Spending the Most on Plano Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour youngest adult patients seem to be either heeding your warning of the...

  • 6.3K

    Annual Compensation: OD Practice Owner/Partner vs. Employed OD

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt pays to be the boss, or one of the bosses, at least,...

  • 2.4K

    What Percentage of Your Revenues Stem from Frame Sales?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFrames are not a top revenue-generator for many ODs, according the Frames Business...

  • 4.3K

    Are Point-of-Sale Materials of Any Use to Patients?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe point-of-sale posters many ODs use to decorate their optical dispensary walls may...

  • 1.5K

    How Likely Is It that Post-LASIK Patients Will Be Interested in High-End Sunwear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt’s worthwhile to market premium sunwear, in addition to other eyewear, to post-LASIK...

  • 3.3K

    Why Do Patients Purchase Contact Lenses Online Instead of From Your Office?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe cost and convenience of purchasing contact lenses from online retailers is the...

  • 4.5K

    What Do You Consider Your Greatest Growth Opportunities?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of you may soon be making a push to sell more prescription...

  • 643

    How Many Parents Opt for Lens Treatments for Their Children?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents still don’t think it’s worthwhile to invest in lens treatments such...

  • 1.7K

    How Many Patients Are Asked By the Eye Doctor About Possible Allergies?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems that most of you are doing a good job at asking...

  • 1.6K

    How Many Lower-Income Vs. Higher-Income Consumers Opt for No-Line Bifocal/Progressives?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThere is a disparity between higher and lower income consumers when it comes...

  • 2.2K

    How Many Consumers Used Insurance for Both Eye Exam and Eyewear Purchase?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour staff has an incentive to help patients figure out how best to...

  • 1.6K

    How Will the Recent Payroll Tax Increase Affect Consumer Optical Spending?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems like the recent payroll tax increases that occurred in January 2013...

  • 1.6K

    Do Refractive Surgery/LASIK Patients Still Need Vision Correction?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have an opportunity to provide ongoing vision care and products to post-refractive...

  • 2.8K

    Do Most of Your Patients Seek a One-Stop Eyewear Shopping Experience?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may be looking for more of a one-stop-shopping experience than you...

  • 1.8K

    Which Frames Management Tasks Are Most Challenging?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHigh-end frame sales and maximizing revenues from frame sales to managed care patients...

  • 1.8K

    How Much Growth Was There in Plano Sunglasses at Independent Optical Shops Last Year?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt looks like optical chains still have the upper hand when it comes...

  • 1.5K

    Managing the Patient History

    By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVDManaging the patient history is essential to effectively improving the patient’s life at home,...

  • 1.5K

    Average Total Screen Time

    By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVDAverage Total Screen Tim is a preferred way to give insight into how people...

  • 2.1K

    Importance of Prescribing from the Exam Chair

      ROB Professional Editor Mark Wright, OD, FCOVD, urges optometrists to prescribe an eyecare treatment plan while the patient is in the exam...

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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.