How Did Your Patients Begin Wearing Contact Lenses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 21, 2015Many ODs neglect talking to patients about contact lenses, findings from...
1.7K
How Many Parents Choose AR Treatment for their Children’s Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 14, 2015You might want to spend more time with parents of children...
2.0K
How Do You Utilize Smartphones with Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 7, 2015Many ODs are using smartphones for educational and promotional use, findings...
2.3K
How Many Hours a Day Do Your Patients Use Digital Devices?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDProtection against eye strain is a significant need in the US, findings from...
1.8K
Best Reach for Excellence 2014
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDROB's Reach for Excellence column in 2014 addressed topics such as how much...
1.9K
Are Your Patients Satisfied With Their Contact Lens Brand?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your patients could benefit from a conversation with you about other...
2.0K
Do Your Patients Have Sunglasses for Action Sports?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have an opportunity to educate and sell more sunglasses for action sports,...
2.1K
What Materials Sell Best in Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFrames and lenses offering superior durability seem to be on the increase in...
2.9K
How Likely Are Patients to Buy a Complete New Pair of Rx Eyeglasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDComplete new eyewear may be a hard sell, findings from The Vision Council’s...
2.0K
How Much Will You Earn in the Coming Years?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe more time an OD spends in practice the greater his or her...
1.7K
What Kinds of Vision Correction Do Children Mostly Use?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou may have an opportunity to put more children into contact lenses and...
2.8K
How Do You Use Tablets With Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs who use tablets like the iPad with patients most often use the...
1.6K
How Will the Affordable Care Act Affect Your Practice?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNearly half of patients don’t feel that the Accountable Care Act (ACA) will...
2.0K
How Long Do Contact Lens Patients Keep Their Lenses In?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs may have an opportunity to improve their contact lens patients’ eye comfort,...
2.1K
Where Do Patients Purchase Action Sport Sunwear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPatients are still not turning to their local independent ECP for action sport...
2.1K
Is There a “Gender Pay Gap” Between Male and Female ODs?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThere is a gender pay gap in optometry, findings from Jobson Optical Research’s...
1.7K
Post-LASIK Patients: More or Less Likely to Have Eyes Examined Recently?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHaving LASIK surgery doesn’t make patients less likely to see you for an...
1.8K
What Do You Use TV Screens with Patients For?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDEducation appears to be the top use of televisions in practices, findings from...
2.2K
Why Aren’t Patients Who Need Vision Correction Getting It?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your patients are procrastinators, findings from The Vision Council VisionWatch 2014...
2.0K
What Helps the Most in Selling Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPoint-of-sale materials may be more valuable than you think, findings from Jobson Optical...
1.6K
How Much Do Consumers Spend on Over-the-Counter Reading Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have the opportunity to sell more progressive eyeglasses, findings from The Vision...
3.8K
Geography Pays Off: Where Do Optometrists Make the Most Money?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs in the Northeast have nothing to complain about money-wise, findings from Jobson...
1.8K
Where is the Most Money Spent on Plano Sunwear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe independent optical shop has fierce competition in the plano sunglasses market–and doesn’t...
2.2K
What About Your Office is Most Important to Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour receptionist is a key player in your office, findings from Jobson Optical...
1.5K
Will the Economy Affect Your Patients’ Decision to Get an Eye Exam?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJust over half of consumers say the state of the economy will not...
2.4K
How Much Are You Earning?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs who own or are partners of a practice have a strong financial...
2.9K
Do Your Patients Buy CLs from You or Go Elsewhere?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt's time to ramp up your sun protection message, findings from The Vision...
