Insights From Our Editors

  • 1.9K

    How Long Have Your Patients Been Wearing the Same CL Brand?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your contact lens patients may need an update on their brand...

  • 1.8K

    What Eyewear Will Consumers Buy with Online Help?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDRecent eyewear buyers with ready access to the internet are most apt to...

  • 3.0K

    How Much Are You Paying Your Optician?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems many of you reward opticians with longevity in your practice, findings...

  • 2.8K

    Why Do Parents Take Their Child to the Eye Doctor?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou should build relationships with local school nurses and pediatricians, based on findings...

  • 3.2K

    Which Comes First: Lens or Frame Selection?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...

  • 1.8K

    What is the Average Price of Plano Sunwear Sold in the US?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDWhen’s the last time you did a price check on your optical’s plano...

  • 1.6K

    How Many Bought Just One Pair of Eyeglasses at Last Purchase?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour second-pair sales efforts may need a reboot, according to findings from Jobson...

  • 1.6K

    How Many Children Had Comprehensive Eye Exams in the Last 12 Months?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore work is needed to educate parents of the importance of annual comprehensive...

  • 7.7K

    How Many Patients Buy Annual Supplies of Contact Lenses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou still have your work cut out for you to convince patients to...

  • 3.1K

    What Web Sites Do Americans Use to Buy Eyewear Online?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOnline-only sellers of eyewear have an advantage over other online sellers of eyewear,...

  • 6.9K

    How Much Revenue Should an Employed OD Generate?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOD-employees do best in the South, according to Jobson Optical Research’s and Local...

  • 1.5K

    How Many ECPs Have In-House Finishing Equipment?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of ECP offices have in-house finishing equipment, according to The...

  • 1.7K

    At What Age Do Most CL Wearers Begin Wearing Contacts?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe mid-teenage years are prime time for the start of contact lens wearing,...

  • 2.2K

    How Long Does it Take Most Consumers to Choose Eyeglasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may not be as deliberative as you think, the results of...

  • 4.3K

    How Many Americans Experience Digital Eye Strain?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems that eventually all of us will suffer from digital eye strain...

  • 1.5K

    Do Your Patients Listen to Your Contact Lens Wear and Care Recommendations?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOne-month replacement contact lenses are popular, but patients don’t like following your wear...

  • 1.6K

    Do Employed Female and Male ODs Earn Equal Compensation?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDEmployed women ODs still lag behind their male counterparts in salary, according to...

  • 2.0K

    What Motivates Patients to Shop for and Purchase Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice, convenience and familiarity with a specific practice or retailer hold significantly more...

  • 1.8K

    What is Most Important to Your Patients When Visiting Your Office?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDTime spent with you, the doctor, seems to be the make-or-break patient experience...

  • 1.9K

    Ophthalmic Frame Sales: How Much Do Indepedents Capture?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFor independent ODs, there is room for growth in the US ophthalmic frame...

  • 1.5K

    How Many of Your Patients Are in Daily Replacement Lenses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany ODs say daily replacement is their first choice for patients, but, according...

  • 1.7K

    Who’s Spending the Most on Plano Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour youngest adult patients seem to be either heeding your warning of the...

  • 6.1K

    Annual Compensation: OD Practice Owner/Partner vs. Employed OD

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt pays to be the boss, or one of the bosses, at least,...

  • 2.3K

    What Percentage of Your Revenues Stem from Frame Sales?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFrames are not a top revenue-generator for many ODs, according the Frames Business...

  • 4.2K

    Are Point-of-Sale Materials of Any Use to Patients?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe point-of-sale posters many ODs use to decorate their optical dispensary walls may...

  • 1.5K

    How Likely Is It that Post-LASIK Patients Will Be Interested in High-End Sunwear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt’s worthwhile to market premium sunwear, in addition to other eyewear, to post-LASIK...

  • 3.1K

    Why Do Patients Purchase Contact Lenses Online Instead of From Your Office?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe cost and convenience of purchasing contact lenses from online retailers is the...

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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.