Market Opportunity: Stock Optical Inventory that Suits Your Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 18, 2016Children are most likely to get new eyewear when their prescription...
2.0K
Market Opportunity: Provide Relief from Digital Eye Fatigue Syndrome
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 11, 2016Your patients may be using their digital devices even more than...
2.2K
Market Opportunity: Educate Patients About Blue Light
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 4, 2016Exposure to UV rays and harmful blue light are both on...
5.9K
Find & Retain a Good Office Manager by Offering a Competitive Salary
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 27, 2016How much do you pay your office manager? According to Jobson...
5.9K
How well do you communicate to patients that they need an annual eye exam?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 20, 2016Let’s start with some resources that have attempted to state the...
2.4K
Market Opportunity: Serve More Low Vision Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 20, 2016You an opportunity to educate low vision patients about your services,...
2.1K
Market Opportunity: Reach Out to the Largest Ethnic Minority in the U.S.
Reach out to a growing population of potential patients.
2.3K
Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...
2.5K
Market Opportunity: Sell More Plano Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 6, 2016Independent opticals have stiff competition from sunglass specialty stores, among others,...
1.9K
Marketing Opportunity: Reach Patients Where They Are
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 30, 2016You have an opportunity to be ahead of the curve by...
2.0K
Market Opportunity: Promote Durability & Style in Your Optical
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 23, 2016Emphasizing the durability and style of your optical products could pay...
2.5K
Market Opportunity: Have the Conversation About Outdoor Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...
3.3K
Market Opportunity: Be as Consumer-Friendly as Online Eyewear Retailers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 9, 2016You have a diversity of online competitors, results of The Vision...
