Insights From Our Editors

  • 1.5K

    Market Opportunity: Sell More Blue Light-Blocking Lens Treatments

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 23, 2015If you aren't educating your patients about blue light, and prescribing...

  • 1.7K

    Market Opportunity: Improve Your Patients’ Experience with Toric CLs

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 16, 2015Many of your patients see room for improvement in their toric...

  • 1.7K

    Market Opportunity: Key in to Specific Activities to Sell More Sports Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 9, 2015You have an opportunity to educate patients about the benefits of...

  • 3.2K

    Market Opportunity Analysis: Use Colors to Appeal to Teen Eyewear Shoppers

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 2, 2015Colors and an adult look are the two most important factors...

  • 4.3K

    Growth Opportunity: Are You Serving Patients Impacted by Low Vision?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 25, 2015You have a chance to help patients, and build your practice...

  • 1.4K

    Market Analysis: Where are the Growth Segments of the U.S. Vision Market?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 18, 2015The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain...

  • 1.9K

    Opportunity Analysis: How Often Is Diabetes Diagnosed During an Eye Exam?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 11, 2015The role you play in the care of diabetic patients is...

  • 1.6K

    Market Opportunity Analysis: Where is Most Plano Sunwear Bought?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 4, 2015Independent optical dispensaries, including those owned by independent ODs, rank far...

  • 1.7K

    How Big is the Gender Gap in OD Practice Owner Earnings?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 28, 2015Women in optometry may still have a way to go to...

  • 1.7K

    Do Americans Trust You With Their Eyecare?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 21, 2015Optometrists need to continue educating the public about their expertise and...

  • 2.0K

    Opportunity: Students with Undiagnosed Vision Problems

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct.14, 2015The world is in need of your expertise as an OD, and...

  • 1.7K

    Patients’ View of Eyewear: Style Accessory or Medical Necessity?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 7, 2015Your optical may need to do a better job presenting eyewear...

  • 1.9K

    Serving Hispanic Patients: Is Greater Outreach & Education Necessary?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 30, 2015Your Hispanic patients may need more education about what they can...

  • 2.0K

    How Many Offices You Co-Manage With Have Achieved Meaningful Use?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 23, 2015Over half of the health care offices you co-manage with have...

  • 1.7K

    What Financial Factors Do Patients Consider Before Seeking Your Care?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 16, 2015When making elective health care decisions, consumers simultaneously research both the...

  • 1.5K

    What Are Your Greatest Challenges in Selling Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 9, 2015Effectively presenting to parents why children should wear sunglasses is a...

  • 6.9K

    Advise Patients About Digital Devices: The Basics

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 2, 2015Patients may not realize the damage and strain to their eyes,...

  • 1.7K

    How Much Are Custom Progressive Lens Sales Growing?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 26, 2015Custom progressive spectacle lenses are a growing sales sector in many...

  • 2.1K

    What’s The Key Difference Between ICD-9 & ICD-10?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 19, 2015There is one key difference between ICD-9 and ICD-10, Vision Source's...

  • 3.5K

    How Does Your Salary Compare to Your Peers?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 12, 2015Practice owners/partners still have the more profitable career track, findings from...

  • 1.7K

    Plan for Growing Numbers of Myopic Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 5, 2015You will be seeing an increasing number of patients with myopia,...

  • 2.0K

    How Many More Codes are in ICD-10 versus ICD-9?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 29, 2015On Oct. 1, ICD-10 will be implemented, and it’s considerably more...

  • 1.7K

    How Many ODs Have Implemented Electronic Health Records?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 22, 2015More than half of ODs have implemented electronic health records in...

  • 1.7K

    What is the Impact of Health Care Reform on Eyewear Purchases?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 15, 2015There hasn’t been too much of an impact yet on eyewear...

  • 1.9K

    What Kind of AR Treatment is Increasing in Sales?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 8, 2015Anti-reflective lens treatments that guard against blue light from computers, smartphones...

  • 1.7K

    How Many Children Are In Need of an Eye Exam?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 1, 2015Research cited by Vision Source's Navigation Guide to Health Care Reform...

  • 3.3K

    How Many More Low Vision Patients Can We Expect?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 24, 2015Tailoring services and products to low vision patients will likely be...

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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.