New findings that call into question doctors' communication skills.
A chance for OD students to win grant to attend Global Specialty Lens Symposium.
By Laurie Sorrenson, OD, FAAO May 31, 2023 I recently came back from the Vision Source Exchange, held in San Antonio, Texas,...
New information on how different generations interact with your practice.
A new Ortho-K resource to launch & grow these important services.
How to make the greatest number of patients happy.
What tightened rules around telemedicine mean to doctors.
Change to law impacting severance agreements.
By Laurie Sorrenson, OD, FAAO May 17, 2023 Someone recently asked me about my all-time favorite business books, and if you know...
New insights on usefulness of OSDI dry eye questionnaire.
Expanded data on how to make more dual wears of glasses & CLs.
By Laurie Sorrenson, OD, FAAO May 10, 2023 As a mother of two wonderful sons and an amazing stepdaughter, I have gained...
A new series to help you significantly grow dry-eye services.
By Laurie Sorrenson, OD, FAAO May 3, 2023 It may surprise you to know that I was a basketball player. Growing up...
New ways AI is being used to diagnose thyroid eye disease.
A new device to determine patients' nutraceutical needs.
New insights into what to expect in the growth of CL market.
By Laurie Sorrenson, OD, FAAO April 26, 2023 At the University of Houston College of Optometry, I teach fourth-year students about goal...
New findings on how patients use vision plans in ECP offices.
A publication to help you maximize services for patients 45+.
By Laurie Sorrenson, OD, FAAO April 19, 2023 The great Ron Swanson from Parks and Recreation told Leslie Knope, “Never half-ass two...
How much growth can we expect in luxury eyewear sales?
A tool that may make in-network insurance processing easier.
By Laurie Sorrenson, OD, FAAO April 12, 2023 In my previous post, I discussed the first of two easy-win questions I ask...
The details on a presbyopia drop's FDA approval for expanded dosage.
How did ECPs do in the first quarter of 2023?
Laurie Sorrenson, OD, FAAO April 5, 2023 During my business consultations with other doctors, I always ask two important questions about metrics...