Digital Strategies

  • “Grade” How Well Your Site Attracts Visitors

     New web sites offer online tools to measure the effectiveness of your digital communications. Here is the how-to for using these sites.

  • 2.4K

    Effective Online Reputation Management: a Powerful Marketing Tool

     Today, you and your practice have an online reputation, one that needs monitoring and managing. Here is a checklist to help you...

  • Google Analytics: Track What is Working and What Isn’t–Then Refine

     Google Analytics offers a free set of tools that enable you to track the effectiveness of your online marketing efforts. Apply the...

  • 1.6K

    Facebook vs. Twitter: Which Can Better Market Your Practice?

     Like me, most optometrists have no formal training in marketing, publications, or media management. So when they enter the world of social...

  • 2.1K

    Make it Simple to Make an Appointment Online

    Manage your patients’ online experience to simplify the step that matters most--booking an appointment. Choosing an online portal that provides patient reviews...

  • 1.8K

    10 Tools to Facilitate Socal Media Marketing

     There are online tools that can help your practice streamline social media marketing allowing you to more easily take advantage of this...

  • 1.9K

    Big Changes to Google Places: What it Means to ODs

    Google Places is a leading social media hub where consumers rate businesses—and where businesses find new customers from positive reviews. Google has...

  • 1.6K

    Is Your Practice’s Web Presence Stuck in 1990s?

      When a new social media platform appears, I want to take advantage of it. I enjoy being on the cutting edge...

  • 2.1K

    Perfect Social Media Management: Why to Delegate, and How to Do It

     By Nathan Bonilla-Warford, OD By delegating social media tasks to your staff, you can enhance your use of social media as a marketing...

  • 1.2K

    Social Networking that Happens Away from Your Computer

    By Nathan Bonilla-Warford, OD Last Thursday, June 30, was the second annual worldwide Social Media Day. In Tampa, there were multiple events...

  • 1.9K

    Manage Your Practice Image Via Strategic Use of and Response to Online Reviews

    By Justin Bazan, ODYou can shape how patients view you, and the kind of patients your practice draws, by carefully choosing between...

  • 1.5K

    Social Media Collaboration: Powerful New Grad, Established OD

    By Nathan Bonilla-Warford, ODBy combining clinical skills with social media expertise, new optometry graduates can offer established ODs an enhanced presence in...

  • 1.9K

    SEO in Action: Your Top 3 SEO Implementation Questions Answered

    By Jason DanielsSearch engine optimization may be easier said than done. ROB and EyeCarePro.net found questions streaming in following the Jan. 31...

  • 2.7K

    SEO Starter Kit: Use Search Engine Optimization to Power Practice Growth

    By Daniel Rostenne Search engine optimization (SEO) can spur practice growth by publicizing your full range of services to patients--and helping potential...

  • 1.6K

    Take Control of Your Brand… Online

    By Harvey Moscot, OD ECPs Using Social Media for Practice Growth   BUILD YOUR BRAND ONLINE We do a tremendous amount of...

  • 1.6K

    Finding the Right Media

    By Alan Glazier, OD ECPs Using Social Media for Practice Growth   TEST THE WATERS I began using social media in 2007....

  • Increase Your Exposure by Blogging

    By Nathan Bonilla-Warford, OD ACTIVE BLOG BEATS STATIC WEBSITE   I bought this practice in 2006, and a year later we started...

  • 1.6K

    Yelp! Your Way to Success

    By Justin Bazan, ODBUILDING UP RAVE REVIEWSI have been in practice for two years here at Park Slope Eye. My main platform...

  • Social Media and the Optometric Practice: Why You Need to Get Started

    By ROB Editors Eyecare practitioners are hearing the constant drumbeat that, like anyone in business today, they must get connected with their...

  • 1.5K

    Social Media: Immediate and Effective Means to Practice Revival

    By Dawn Bearden, OD When Dawn Bearden, OD, found her practice dwindling, she sought guidance from James Burgin, a branding strategist she...

  • 2.1K

    Are Premium Online Listings Worth It? Do the Math on the Upsell

    By Evan Kestenbaum The business model for these listings services is to list your practice for free and then upsell you on...

  • 1.7K

    Digital Aptitude Assessed : Create an Action Plan

    By Nathan Bonilla-Warford, OD Last week, ROB published the Digital Aptitude Test, a simple quiz to help you determine how ready you...

  • 2.0K

    Optimize Free Online Listings : No-Cost Revenue Booster

    By Evan KestenbaumFree online listings on sites such as Yelp.com, Insiderpages.com and Citysearch.com, make finding your practice easier for prospective patients--at no...

  • 1.4K

    Optimize Facebook: Prime Your Practice for High Growth

    By Nathan Bonilla-Warford, ODA web site and a presence on social networking sites such as Facebook isn't enough. Implement a focused strategy...

  • 1.5K

    Make Your Practice a Headliner on Patch.com

    By Evan Kestenbaum AOL's Patch.com is a new medium that is replacing your community newspaper. It's local news with a social media...

  • 1.5K

    Set Up a Social Media Policy: Better Protect and Market Your Practice

    By Judith Lee Social media offers tremendous opportunity to promote your practice by creating touch points with patients. But this new medium also...

  • 1.3K

    Manage Negative Online Reviews to Win Over Patients

    By Nathan Bonilla-Warford, ODCritical reviews of your practice on blogs or medical ratings sites provide an opportunity for you to win back...

More Posts
To Top
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.