Digital Strategies
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1.1KAnatomy of Google Search Results: How to Make Sure Potential Patients Find You
Keys to making it easy for new patients to find you online.
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1.2K8 Instagram Posts that Are Building Our Practice’s Brand
Examples to help you create social media posts with impact.
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3.4KWinning with Social Media through Adversity
Learn how to leverage social media to create a more profitable practice.
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1.7KPay-per-Click Advertising: How to Use It to Keep Your Exam Chair Filled
Sponsored Content By Steve Poley Product Manager, EyeCarePro March 18, 2020 Every business day, the average optometry office needs 10-12 patients booking...
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7.1K3 Easy Instagram Posts to Promote Your Practice
A few ways to boost your practice's use of Instagram.
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1.8KButtons and Branding: Is Your Web Site Ready?
Sponsored Content By Zvi Pardes Head of Content Marketing, EyeCarePro Oct. 2, 2019 There are three essential things your practice web site...
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2.5K5 Tips for a Successful Facebook Page
Sponsored Content By Zvi Pardes Head of Content Marketing, EyeCarePro July 10, 2019 Engaging patients and your community on social media plays...
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2.7KHow to Use Social Media to Promote Vision Therapy
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Fulmer, OD, FAAO, FCOVD May 8, 2019 Social media is where many, if not...
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3.0KResponding to Google Reviews: The Good, the Bad & the Ugly
Tips for optimizing your response to online reviews.
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4.8KInstagram: 5 ODs to Follow & Learn From
ODs with insights to offer on Instagram.
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8.9K3 E-Blasts That Will Put Patients in Your Exam Chair
The e-blasts you should be sending to patients.
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Video: Low-Cost, High-Impact E-Blasts
Learn the two most important elements of e-blasts.
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5.4K6 Key Elements Your Practice Web Site Should Include
How to get the most out of your practice web site.
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5.7KResponding to Negative Reviews: 2 Key Steps to Take
Strategies for turning around negative reviews.
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6.9KTop Ways to Generate More (Good) Online Reviews
Easy ways to generate more reviews singing your praises.
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4.9K5 Tips to Take Better Photos for Social Media
How to get more response to your practice's social media posts.
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tips
How to measure the effectiveness of social media posts.
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7.3KTips for Video-Based Marketing on the “New” Facebook
Facebook is changing--here's how to keep up.
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5.2KHow to Generate Positive Online Reviews
Want more (positive) online reviews? Here's how to get them.
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5 Social Media Blunders & How to Avoid Them
What NOT to do & what to do instead.
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Five Videos to Market Your Practice
Five videos to use as models for your marketing.
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3 Super Social Media Posts to Market Your Practice
Three social media marketing examples to follow.
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Fill Your Exam Chair with 6 Social Media Posts that Work
Examples to use as you market your practice on social media.
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4 Web Site Improvements that Drive Practice Growth
Tips to make your web site a driver of practice profitability.
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OPINION: SEO is the Lifeline of Independent Optometry
Your patients first look for you online. Make yourself easy to find.
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5 Videos to Market Your Practice
Examples of videos that worked for practices like yours.
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Update Your Web Presence Seasonally–and Sell More Products
By Nancy RausmanJuly 20, 2016The seasonal promotions you offer in your office should be reflected on your web site and social media...
