Digital Strategies
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195The Medium Extending Our Reach & Messaging to Patients
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD July 28, 2021 Staying connected to your patients is never...
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1.5KTop 5 Tips For Improving Your Doctor Bios
Improving an essential part of your website.
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1.5KDid COVID Silence Your Word-of-Mouth Marketing? 6 Ways to Rejoin the Conversation.
How to get talking about your practice again and spurring visits.
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943How I Increased Engagement with My Practice’s Instagram Posts By 124%
Sponsored Content By Ansel T. Johnson, OD Dec. 16, 2020 Your patients spend substantial personal time on Facebook and Instagram. That time,...
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1.2K6 Great Ways to Tackle No-Shows
How to reduce no-shows for appointments, including what works & what doesn't.
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1.5KAnatomy of Google Search Results: How to Make Sure Potential Patients Find You
Keys to making it easy for new patients to find you online.
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2.2K8 Instagram Posts that Are Building Our Practice’s Brand
Examples to help you create social media posts with impact.
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4.6KWinning with Social Media through Adversity
Learn how to leverage social media to create a more profitable practice.
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2.1KPay-per-Click Advertising: How to Use It to Keep Your Exam Chair Filled
Sponsored Content By Steve Poley Product Manager, EyeCarePro March 18, 2020 Every business day, the average optometry office needs 10-12 patients booking...
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7.4K3 Easy Instagram Posts to Promote Your Practice
A few ways to boost your practice's use of Instagram.
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2.1KButtons and Branding: Is Your Web Site Ready?
Sponsored Content By Zvi Pardes Head of Content Marketing, EyeCarePro Oct. 2, 2019 There are three essential things your practice web site...
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3.0K5 Tips for a Successful Facebook Page
Sponsored Content By Zvi Pardes Head of Content Marketing, EyeCarePro July 10, 2019 Engaging patients and your community on social media plays...
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3.1KHow to Use Social Media to Promote Vision Therapy
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Fulmer, OD, FAAO, FCOVD May 8, 2019 Social media is where many, if not...
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3.4KResponding to Google Reviews: The Good, the Bad & the Ugly
Tips for optimizing your response to online reviews.
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5.3KInstagram: 5 ODs to Follow & Learn From
ODs with insights to offer on Instagram.
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9.2K3 E-Blasts That Will Put Patients in Your Exam Chair
The e-blasts you should be sending to patients.
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Video: Low-Cost, High-Impact E-Blasts
Learn the two most important elements of e-blasts.
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5.7K6 Key Elements Your Practice Web Site Should Include
How to get the most out of your practice web site.
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6.2KResponding to Negative Reviews: 2 Key Steps to Take
Strategies for turning around negative reviews.
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7.3KTop Ways to Generate More (Good) Online Reviews
Easy ways to generate more reviews singing your praises.
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5.4K5 Tips to Take Better Photos for Social Media
How to get more response to your practice's social media posts.
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tips
How to measure the effectiveness of social media posts.
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7.6KTips for Video-Based Marketing on the “New” Facebook
Facebook is changing--here's how to keep up.
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5.5KHow to Generate Positive Online Reviews
Want more (positive) online reviews? Here's how to get them.
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5 Social Media Blunders & How to Avoid Them
What NOT to do & what to do instead.
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Five Videos to Market Your Practice
Five videos to use as models for your marketing.
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3 Super Social Media Posts to Market Your Practice
Three social media marketing examples to follow.
