Feb. 3, 2016
CareCredit and AllAboutVision.com, an online consumer educational resource for eye health and vision correction options, announced an exclusive advertising agreement promoting patient financing. The campaign will use targeted display ads to reach consumers who are researching LASIK, cataracts, eyeglasses and contact lenses. Under the terms of the agreement, consumers can link directly from AllAboutVision.com to CareCredit’s web site, where they can apply for a CareCredit credit card and, if needed, find an eyecare professional.
For 15 years, it has been the mission of AllAboutVision.com to provide consumers with hundreds of pages of information on vision correction and eye health, all reviewed by an editorial advisory board consisting of leading optometrists, ophthalmologists and opticians. The site is expected to serve 45 million unique visitors this year. Search engines account for about 90 percent of the visitors to AllAboutVision.com, with the top sources of traffic being Google, Yahoo!, Bing, Ask.com and AOL.
CareCredit research shows the importance of financing options being available to consumers considering healthcare procedures, products and services. *According to a 2014 study on how consumers approach their healthcare decisions, more optical consumers considered, or researched financing (69 percent), than researched procedures or treatments (63 percent). The same study showed 62 percent of eyecare patients viewed care as an absolute necessity, and nearly half (49 percent) said they were likely to apply for, or use, CareCredit as the cost of care approached $1,000.
“When researching vision care, cost and the availability of financing options are important factors consumers take into consideration,” says Greg Pierce, senior vice-president, CareCredit. “Our agreement with AllAboutVision.com allows consumers the flexibility to seek financing options early in their decision-making processes.”
“We’re pleased to welcome CareCredit as a valued partner in order to provide our visitors access to their many financing options,” says Ron Walker, publisher of AllAboutVision.com. “Their proven service record in the optical market, insights into the optical consumer decision-making process and high cardholder satisfaction ratings will no doubt serve them well and hopefully contribute to a successful campaign.”
*The Consumers’ Path to Healthcare Purchases Study was conducted in Q3 2014 by Rothstein Tauber, Inc., on behalf of CareCredit, and included an online survey of nearly 2,000 consumers, including optical patients, who had made an elective healthcare purchase in the past 12 months, or who were likely to make an elective healthcare purchase in the next 12 months.