Scot Morris, OD, of Eye Consultants of Colorado, makes sunwear merchandising a priority. The keys: connecting sunwear to eye health concerns, creating a sunwear section in your dispensary, and signage that explains premium sunwear benefits.

Scot Morris, OD, of Eye Consultants of Colorado, makes sunwear merchandising a priority. The keys: connecting sunwear to eye health concerns, creating a sunwear section in your dispensary, and signage that explains premium sunwear benefits.