Linda M. Chous, OD, owner of The Glasses Menagerie in Minneapolis, Minn., provides a blueprint for building a pediatric practice: Cultivate a referral network, educate staff to project a unified message, and take a team approach to deliver the best care for the pediatric patient.
GET STAFF ON BOARD. Inform them on children and vision problems and communicate a common message.
TAKE A TEAM APPROACH. Patient care requires working with parents, teachers, occupational therapists, other providers.
NETWORK. Continually network to build a referral circle.
Linda M. Chous, OD, is owner of The Glasses Menagerie in Minneapolis, Minn. She also is chief eye care officer for UnitedHealthcare. Contact her: firstname.lastname@example.org