The Optometric Minute

Building a Medically Driven Practice

Lori Landrio, OD, of Merrick, NY, has built a medically driven practice by using the latest diagnostic equipment and maintaining strong referral networks to specialist ophthalmologists. An OCT scan is a vital presentation tool when explaining to a patient why they need to see a specialist. Purchasing an OCT is costly, but a smart usage strategy makes it work financially.

SYNOPSIS

Invest in the the latest diagnostic equipment, such as an OCT, to enhance a medically driven practice.

ACTION POINTS: Making the OCT Work Financially

CALCULATE EXPENSE. View the expense over time; generate 10+ patients / month.

SPREAD OUT COST. Divide the expense between several ODs.

CREATE USAGE SCHEDULE. Schedule OCT scans (and the trained technician to run them) on one day each week.

Lori Landrio, OD, owns an independent practice in Merrick, NY. To reach her: drlandrio@gmail.com

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