Implementing New Technology in Your Practice
Kirk Smick, OD, FAAO, of Clayton Eye Center, emphasizes the importance of using the latest technology in optometric practices, including the importance of educating patients about the eye health information new technology provides doctors. When doctors keep themselves–and their practices–up to date on new optometric technology, and educate patients about it, patients understand that their eye exam is about more than just getting a new eyeglasses or contact lenses prescription. >>READ MORE>>
Co-Management Opportunity: LASIK Pre-Op and Post-Op Care
By Jeanmarie Davis, OD
Let your patients know that refractive surgery is a vision correction option–and that you participate in its delivery. You can then participate in the preoperative and postoperative care of that patient–and receive 20 percent of the LASIK surgeon’s fees for the procedure. >>READ MORE>>
How to Succeed with aTrunk Show
By Larry Golson, OD
By organizing and effectively marketing a trunk show, you can create local buzz about your practice and generate thousands of dollars in dispensary sales in just one day. >>READ MORE>>
Establish a Culture of Execution to Achieve Practice Goals
By Arthur Geary
You the ECP are the practice CEO and can enable your staff to achieve goals. Establishing a “Culture of Execution” is a primary responsibility of the doctor as practice leader. Create a culture in which staff members are challenged to not only come up with new ideas, but to contribute to the completion of the projects those ideas generate. >>READ MORE>>
ROB Fast Fact
Consumers Using Social Media to Share Health-Care Experiences
Some 19 percent of U.S. consumers use social networks or blogs to share their health-care experiences, according to Deloitte Center for Health Solutions, June 2011. Eleven percent use a social networking site to comment on experiences using the health-care system; to learn more about prescription drugs; to communicate with insurance companies; and to communicate with physicians. Some 8 percent use blogs to share experiences with others or learn about others’ health-care experiences; to post a comment about a doctor; and to post a comment about a hospital.
Foundation for Eye Health Awareness Reports Positive Results from TAYE Ad Campaign
The “Think About Your Eyes” advertising campaign is being test-marketed in seven metros around the country, and eyecare practitioners in those areas are seeing a 6 percent increase in comprehensive eye exams, as a result. In addition, the number of exams conducted on consumers who have not had an eye exam in three years or more is up 36 percent, according to the Foundation for Eye Health Awareness that hosts the campaign. >>READ MORE>>
Classrooms around the country are becoming increasingly high-tech, and teachers are incorporating 3D imaging, digital devices and the latest computer applications into their daily curriculum. These devices can greatly enhance learning, but they also underscore the importance of proper eye and vision care.
According to the American Optometric Association’s (AOA) 2011 American Eye-Q survey, parents have concerns about the effects of this evolving technology. Fifty-three percent of respondents with children 18 or younger believe 3D viewing is harmful to a child’s vision or eyes, and 29 percent of parents feel very concerned that their child may damage their eyes due to prolonged use of computers or hand-held electronic devices. >>READ MORE>>
Steroid drugs such as prednisone taken by 25.5 million Americans for arthritis, cancer, transplants and other conditions need stronger consumer warnings about a rare but possibly irreversible vision impairment, USA Today reported. A University of Michigan eye doctor and the consumer Public Citizen organization advocated for stronger warning labels on the drugs at a federal petition. >>READ MORE>>
ROB Poll: Most ODs Spend 15-20 Minutes with Patients
Some 31 percent of ROB readers personally spend between 15 and 20 minutes with patients during comprehensive eye examinations. Another 26 percent spend 10 to 15 minutes; 20 percent spent 20 to 25 minutes; another 20 percent spend 25 minutes-plus; and just 3 percent spend five to 10 minutes.