ROB Archives

August 6, 2014

New This Week

Principles of Optical Design: Colors Deliver the WOW Factor

Barbara Wright of Barbara Wright Design shows how to effectively use color to unify a complex office design, invite patients to explore, or to provide a dramatic accent. Says Wright: “Don’t let your office suffer from the blahs—wake it up with color!”
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Office Environment

Add Two Patients a Day: It Pays Off Big Time


By Ken Krivacic, OD, MBA
Capturing efficiencies in patient flow allows you to see two more patients a day–and adds six-figures to practice revenues each year.

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Marketing

Online Appointment Booking: New Patients Love It

By Andrew J. Neukirch, OD

New patients–who build your practice over time–are three times more likely to use online booking than existing patients. Easy-to-use programs make online booking a snap for all.

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Frames

Trunk Shows: How to Boost Revenues in a Day

img1By Palmer N. Lee, OD
Trunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well–and boost practice revenues in a single day.

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ROB Fast Fact

Will the Economy Affect Your Patients’ Decision to Get an Eye Exam?

img1Just over half of consumers say the state of the economy will not  impact their decision to get an eye exam, according to The Vision Council VisionWatch Economic Situation Report May 2014. Some 54.7 percent of respondents said “the economy will not affect my plans to get an exam,” while 15.8 percent said “I will only have my eyes examined if the exam cost is covered by my vision insurance program.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating your patients on the value of the products and services your practice provides.

In Brief

Vision Source Clinicians Can Now Prescribe Additional Essilor Lenses

Optometric alliance Vision Source announced that it has bolstered its relationship with Essilor of America to offer additional cost saving benefits for its nationwide network of independent optometrists. The agreement enables Vision Source clinicians to prescribe TruClear and VISO products to patients who have EyeMed benefits.
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Transitions Optical Partners with ESS for New Adaptive Crossbow Eyeshield

img1 Transitions Optical and ESS announced the introduction of a new ballistic Crossbow eyeshield, using a Transitions adaptive sun lens. The Crossbow Photochromic, which incorporates Transitions Optical’s light-management technology, is an extension of ESS’s line of Crossbow eyeshields and allows wearers to use a single ballistic eye piece for both indoor and outdoor use.
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