New This Week
Principles of Optical Design: Colors Deliver the WOW Factor
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Office Environment
Add Two Patients a Day: It Pays Off Big Time
By Ken Krivacic, OD, MBA
Capturing efficiencies in patient flow allows you to see two more patients a day–and adds six-figures to practice revenues each year.
Marketing
Online Appointment Booking: New Patients Love It
New patients–who build your practice over time–are three times more likely to use online booking than existing patients. Easy-to-use programs make online booking a snap for all.
Frames
Trunk Shows: How to Boost Revenues in a Day
By Palmer N. Lee, OD
Trunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well–and boost practice revenues in a single day.
ROB Fast Fact
Will the Economy Affect Your Patients’ Decision to Get an Eye Exam?
Just over half of consumers say the state of the economy will not impact their decision to get an eye exam, according to The Vision Council VisionWatch Economic Situation Report May 2014. Some 54.7 percent of respondents said “the economy will not affect my plans to get an exam,” while 15.8 percent said “I will only have my eyes examined if the exam cost is covered by my vision insurance program.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating your patients on the value of the products and services your practice provides.
In Brief
Vision Source Clinicians Can Now Prescribe Additional Essilor Lenses
Optometric alliance Vision Source announced that it has bolstered its relationship with Essilor of America to offer additional cost saving benefits for its nationwide network of independent optometrists. The agreement enables Vision Source clinicians to prescribe TruClear and VISO products to patients who have EyeMed benefits.
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Transitions Optical Partners with ESS for New Adaptive Crossbow Eyeshield
Transitions Optical and ESS announced the introduction of a new ballistic Crossbow eyeshield, using a Transitions adaptive sun lens. The Crossbow Photochromic, which incorporates Transitions Optical’s light-management technology, is an extension of ESS’s line of Crossbow eyeshields and allows wearers to use a single ballistic eye piece for both indoor and outdoor use.
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Challenge –> Solution
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Practice Challenge…
How do I profitably invest in instrumentation?Instrumentation is one of the most important investments your practice makes. It benefits patients by enhancing the care you provide, and it sends a high-tech message about your practice brand. Here is how some doctors approach this challenge.
…Practice Solution
- Updated Refraction Instrumentation: Take Exam Experience to Next Level
- Corneal Topographer: Elevate Care and Profits
- Wavefront Analyzer: Do In-Depth Diagnostics in Less Time
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO