ROB Archives

August 5, 2015

New This Week

Learning From the Dental Model

With Arthur B. Epstein, OD, FAAO

Dentists changed the American mindset to focus on oral health and periodic cleanings. ODs can benefit in the same way by scheduling checkups to treat dry eye and maintain good eye health.  >>READ MORE>>

Finances

Practice Ownership: Best Option for Debt Management

By Erik Ferjentsik, MBA
President and Principal Consultant, Visionary Practice Group

Practice ownership provides the best means for managing and paying down student debt–and other debts that follow as your practice grows. >>READ MORE>>

Marketing

Patient Recall: Implement a Success Strategy

img1By Robert L. Bass, OD, FAAO
Set a practice growth strategy based on effective recall. Test and track various patient communications approaches, with help from automated systems. >>READ MORE>>

Medical Eyecare

Sell Medical Eyecare Supplies In-Office, Increase Compliance

By Yoongie Min, OD
Selling medical eyecare supplies is convenient to patients, who then are more compliant with your treatment plan.  >>READ MORE>>


ROB Fast Fact

Plan for Growing Numbers of Myopic Patients

You will be seeing an increasing number of patients with myopia, according to the National Eye Institute, which projects more than 35,000,000 myopic people in the U.S., by 2030, and more than 40,000,000 by 2050.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how some patients may be turning to their smartphones, rather than their eye doctors, for vision correction, and what you can do about it.

In Brief

Essilor to Acquire Vision Source

Vision Source announced that it has entered into an agreement to be acquired by Essilor of America, a division of Essilor International.  >>READ MORE>>

AOA Launches Paraoptometric Career Ladder

img1

The American Optometric Association (AOA) announced the launch of a new AOA member benefit, the Paraoptometric Career Ladder, which is designed to revolutionize training and hiring for paraoptometrics and have an impact on the success of optometrists’ practices. <<READ MORE>>

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