New This Week
Learning From the Dental Model
With Arthur B. Epstein, OD, FAAO
Dentists changed the American mindset to focus on oral health and periodic cleanings. ODs can benefit in the same way by scheduling checkups to treat dry eye and maintain good eye health. >>READ MORE>>
Finances
Practice Ownership: Best Option for Debt Management
By Erik Ferjentsik, MBA
President and Principal Consultant, Visionary Practice Group
Practice ownership provides the best means for managing and paying down student debt–and other debts that follow as your practice grows. >>READ MORE>>
Marketing
Patient Recall: Implement a Success Strategy
By Robert L. Bass, OD, FAAO
Set a practice growth strategy based on effective recall. Test and track various patient communications approaches, with help from automated systems. >>READ MORE>>
Medical Eyecare
Sell Medical Eyecare Supplies In-Office, Increase Compliance
By Yoongie Min, OD
Selling medical eyecare supplies is convenient to patients, who then are more compliant with your treatment plan. >>READ MORE>>
ROB Fast Fact
Plan for Growing Numbers of Myopic Patients
You will be seeing an increasing number of patients with myopia, according to the National Eye Institute, which projects more than 35,000,000 myopic people in the U.S., by 2030, and more than 40,000,000 by 2050.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how some patients may be turning to their smartphones, rather than their eye doctors, for vision correction, and what you can do about it.
In Brief
Essilor to Acquire Vision Source
Vision Source announced that it has entered into an agreement to be acquired by Essilor of America, a division of Essilor International. >>READ MORE>>
AOA Launches Paraoptometric Career Ladder
The American Optometric Association (AOA) announced the launch of a new AOA member benefit, the Paraoptometric Career Ladder, which is designed to revolutionize training and hiring for paraoptometrics and have an impact on the success of optometrists’ practices. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I ready my practice for the transition to ICD-10 coding?ICD-10 coding will be implemented on Oct. 1, 2015. Is your practice ready? Here is how four contributors are preparing for this new coding system.
…Practice Solution
- ICD-10: Embrace a Tool that Elevates Patient Care
- ICD-10: Educational Resources to Get Staff on Board
- ICD-10: Get Ready to Update Coding
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
