ROB Archives

August 3, 2016

New This Week

Use Personality Tests to Hire and Place for Success

Danny Clarke, OD, uses personality tests that introduce objective measures to the hiring process. Tests also help to place employees in roles where they likely will enjoy their work and be good at it.  >>READ MORE>>

Medical Eyecare

Make Serving Low Vision Patients a Practice Builder


By Morvari Ahi, OD
Low vision is increasingly common in our aging population. Develop a system to serve low-vision needs, and build your practice around it. >>READ MORE>

Office Environment

Create an Office that Engages the Patient’s Five Sensesimg1

By Maria Higgins, OD

Take a tip from retail science: Engaging customers through the senses creates a pleasurable environment where they linger and spend.  >>READ MORE>>

Special Report

The OD’s Expanding Role in Healthcare


By ROB EditorsOpportunities for ODs abound, according to this excerpt from Vision Source’s 2016 Navigation Guide to MEGATRENDS in Eyecare Practice. Download the 20-page report, which outlines market forces and offers implications and action steps for ODs to capture opportunities. >>READ MORE>>


ROB Fast Fact

Patient Education Opportunity: Address Patients Who Don’t Wear Sunwear Protection

There are several key reasons patients give when explaining why they sometimes don’t wear sunglasses when outdoors, according to The Vision Council’s 2016 UV Protection Report. Seventy-five percent of Americans are concerned about UV eye exposure, but only 31 percent say they wear sunglasses every time they go outside. Some 28 percent of respondents say they don’t wear sunglasses sometimes because “I don’t have them with me.” Another 26 percent say they’re not wearing them because “I forgot to put them on,” while 17 percent say “I’m not outside long enough to put them on,” and 11 percent say they don’t wear sunglasses because their eyes require correction, and “I don’t own prescription sunglasses.”

Click HERE to read more on prescribing and selling protective sunwear, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

ZEISS Digital Refraction Technology Announces EHR Integration

ZEISS announced the wireless integration of its Essential Line of digital refraction instruments with electronic health record systems including Compulink, Crystal, OfficeMate ExamWriter, My Vision Express, OD Link, Practice Director and RevolutionEHR.  >>READ MORE>>

Essilor Sun Solution Debuts New Colors and Coatings

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The Essilor Group division dedicated to sun plano lenses is debuting new lens colors and coatings. >>READ MORE>>

Challenge –> Solution

Recent Articles of Note

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