New This Week
Danny Clarke, OD, uses personality tests that introduce objective measures to the hiring process. Tests also help to place employees in roles where they likely will enjoy their work and be good at it. >>READ MORE>>
By Morvari Ahi, OD
Low vision is increasingly common in our aging population. Develop a system to serve low-vision needs, and build your practice around it. >>READ MORE>
By Maria Higgins, OD
Take a tip from retail science: Engaging customers through the senses creates a pleasurable environment where they linger and spend. >>READ MORE>>
By ROB EditorsOpportunities for ODs abound, according to this excerpt from Vision Source’s 2016 Navigation Guide to MEGATRENDS in Eyecare Practice. Download the 20-page report, which outlines market forces and offers implications and action steps for ODs to capture opportunities. >>READ MORE>>
ROB Fast Fact
There are several key reasons patients give when explaining why they sometimes don’t wear sunglasses when outdoors, according to The Vision Council’s 2016 UV Protection Report. Seventy-five percent of Americans are concerned about UV eye exposure, but only 31 percent say they wear sunglasses every time they go outside. Some 28 percent of respondents say they don’t wear sunglasses sometimes because “I don’t have them with me.” Another 26 percent say they’re not wearing them because “I forgot to put them on,” while 17 percent say “I’m not outside long enough to put them on,” and 11 percent say they don’t wear sunglasses because their eyes require correction, and “I don’t own prescription sunglasses.”
Click HERE to read more on prescribing and selling protective sunwear, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
The Essilor Group division dedicated to sun plano lenses is debuting new lens colors and coatings. >>READ MORE>>
Challenge –> Solution
How do I better co-manage my patients with MDs?
Effective co-manage with MDs is a key to success for practices seeking to grow their medical eyecare services. Three ROB contributors share how they have built strong co-management relationships, and how their patients have benefited.
- How to Build Consult Relationships with MDs
- Expand Services with an In-House Cataract Surgeon
- Present Premium IOLs to Patients with Cataracts
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO