ROB Archives

August 24, 2016

New This Week

Good Changes Come from Disruption

Mike Rothschild, OD, notes the fast pace of change, or disruption, brought about by social media. Practices have a great opportunity to stay connected to patients on a daily basis, but that constant connection requires careful monitoring and fast response. You have a chance to steer patients to new products and services, while getting their prompt feedback to build a better practice. >>READ MORE>>

Frames

Implement a System to Improve Capture Rates–and Revenues


By Troy Humphreys, OD, FAAO
Optical dispensing is 60 percent of your revenue–and capture rate is 61 percent of exams on average. Compute your Rx capture rate–and implement a plan to increase it.  >>READ MORE>

Marketing

Extend the Back-to-School Opportunity Year ‘Roundimg1

By Maria Sampalis, OD

Early fall means the first round of back-to-school exams. Is your practice ready to capture this annual opportunity? Here is one example of how to do it. >>READ MORE>>

Take Advantage of Tax Saving Opportunities Throughout the Year


By Ken Krivacic, OD, MBA

Keeping on top of important tax filing dates throughout the year ensures you receive the maximum savings and benefits available to you.
>>READ MORE>>


ROB Fast Fact

Practice Protection Mandate: Prevent HIPAA Violations

You may be surprised at how at risk your practice is for HIPAA violations, in which a patient’s private information is breached. According to HHS.gov, the web site of the federal government’s Health and Human Services department, there were 134,247 HIPAA complaints filed in May 2016.

Click HERE to read more on protecting your practice from HIPAA violations, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

Alcon Appoints JeanMarie Davis, OD, to Key Position

Alcon has appointed JeanMarie Davis, OD, FAAO, as Director of Professional Relations & Practitioner Partnerships as part of the US Vision Care Professional Affairs team. >>READ MORE>>

Transitions Optical Introduces English & Spanish Product Reference Cards

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Transitions Optical has released two new Family of Brands Product Reference Cards that eyecare professionals can use as an easy reference tool when discussing which Transitions lens is right for a patient. >>READ MORE>>

Challenge –> Solution

Recent Articles of Note

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