New This Week
Mike Rothschild, OD, notes the fast pace of change, or disruption, brought about by social media. Practices have a great opportunity to stay connected to patients on a daily basis, but that constant connection requires careful monitoring and fast response. You have a chance to steer patients to new products and services, while getting their prompt feedback to build a better practice. >>READ MORE>>
By Troy Humphreys, OD, FAAO
Optical dispensing is 60 percent of your revenue–and capture rate is 61 percent of exams on average. Compute your Rx capture rate–and implement a plan to increase it. >>READ MORE>
By Maria Sampalis, OD
Early fall means the first round of back-to-school exams. Is your practice ready to capture this annual opportunity? Here is one example of how to do it. >>READ MORE>>
Keeping on top of important tax filing dates throughout the year ensures you receive the maximum savings and benefits available to you.
ROB Fast Fact
You may be surprised at how at risk your practice is for HIPAA violations, in which a patient’s private information is breached. According to HHS.gov, the web site of the federal government’s Health and Human Services department, there were 134,247 HIPAA complaints filed in May 2016.
Click HERE to read more on protecting your practice from HIPAA violations, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
Alcon has appointed JeanMarie Davis, OD, FAAO, as Director of Professional Relations & Practitioner Partnerships as part of the US Vision Care Professional Affairs team. >>READ MORE>>
Transitions Optical has released two new Family of Brands Product Reference Cards that eyecare professionals can use as an easy reference tool when discussing which Transitions lens is right for a patient. >>READ MORE>>
Challenge –> Solution
How do I better co-manage my patients with MDs?
Effective co-management with MDs is a key to success for practices seeking to grow their medical eyecare services. Three ROB contributors share how they have built strong co-management relationships, and how their patients have benefited.
- How to Build Consult Relationships with MDs
- Expand Services with an In-House Cataract Surgeon
- Present Premium IOLs to Patients with Cataracts
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO