New This Week
Optical Design: Show Products in their Best Light
Andrew Fader of Eye Designs demonstrates how new options in display lighting design can make a remarkable difference in the visual appeal of optical products—and be a practice differentiator. >>READ MORE>>
Marketing
ABCs of Using Social Media to Promote Back-to-School Exams
By Justin Bazan, OD, and Jessi Lee, OD
Back-to-school time is an annual practice builder. New social media options help you target your eye health and vision messaging to a hyper-local family audience.
>>READ MORE>>
Co-Management
Present Premium IOLs to Patients with Cataracts
By David I. Geffen, OD, FAAO
Premium IOLs provide compelling benefits and increased profitability. Inform your cataract patients about their best options.
>>READ MORE>>
Social Media
Seven Traits of Effective Practice Videos
By Nancy Rausman, Managing Editor, EyeCarePro
Increase your visibility and draw in new patients by making and posting engaging videos about experiences in your office. Here are proven tips that drive up views and shares. >>READ MORE>>
ROB Fast Fact
What’s the Key Difference Between ICD-9 & ICD-10?
There is one key difference between ICD-9 and ICD-10, Vision Source’s Navigation Guide to Health Care Reform notes. Under ICD-9, the coder was supposed to specify laterality or bilaterality using modifiers. The major change is that in ICD-10, laterality or bilaterality is a part of the base code, instead of needing a modifier.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on preparing for the transition to ICD-10.
In Brief
Think About Your Eyes Announces Back-to-School Advertising
Think About Your Eyes is gearing up its Q3 advertising campaign, and educating the public on the importance of regular comprehensive eye exams for the 38 million school-aged children in the United States. The national campaign, “The eyes you’re born with,” began on July 20, and can be viewed online at thinkaboutyoureyes.com/videos. >>READ MORE>>
AOA Celebrates Paraoptometric Recognition Week in September
The American Optometric Association (AOA) will celebrate its 13th annual Paraoptometric Recognition Week September 13-19, 2015, which will honor paraoptometrics for their dedication to the patients they serve and to the profession of optometry. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I turn medical eyecare into a practice-builder?Medical eyecare is an essential part of most optometric practices today. Three contributors share how they’ve made this sector of their practice even more successful.
…Practice Solution
- Sell Medical Eyecare Supplies In-Office, Increase Compliance
- Scribes: Give Patients Your Full Attention & Improve Work Flow
- Send a Positive Message About Eye Health
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO