ROB Archives

August 17, 2016

New This Week

The Pain of Change: Making Improvements Happen

Ted McElroy, OD, says that positive change happens when the “pain of change” is deemed to be less than the “pain of staying the same.” Despite this simple axiom, many OD-owners fall short of making the necessary changes to right the business side of their practice.  >>READ MORE>>

Practice Management

Six Ways to Differentiate Your Practice from Competitors


By Thuy-Lan Nguyen, OD
For independent optometric practices, it’s differentiate or die. Apply six survival strategies that show your uniqueness and the value you deliver.  >>READ MORE>

Marketing

Speak Up: Be Prominent in Your Communityimg1

By Pamela Miller, OD, FAAO, JD, FNAP

Local speaking engagements can establish your credentials, introduce you to prospective patients, and promote the services you provide. Learn how to effectively leverage this prime marketing tool.  >>READ MORE>>

Essilor Vision Foundation:
Bring Vision Care to Under-Served Children in Your Community


By Gayle Daniels, OD

Over 12 million children in the U.S. need eyecare and don’t get it. A new initiative from the Essilor Vision Foundation seeks to change that for the better. >>READ MORE>>


ROB Fast Fact

Market Opportunity: Add More Children to Your Patient Base

Only a small percentage of your patients are children, findings from Jobson Optical Research’s Children’s Eyewear MarketPulse suggest. Some 24.6 percent of patients at practices that sell to children are children between the ages of zero and 17.

Click HERE to read more on reaching out to families with children, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

New Optical Community Campaign to Encourage Pre-K Eye Exams

Optometry Giving Sight, Vision Impact Institute and VSP Global have launched the Kids See: Success Campaign to advocate for every child’s right to see clearly. >>READ MORE>>

Oakley Launches Limited Edition Green Fade Collection

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Oakley has launched Green Fade, a limited edition hand-painted eyewear collection for athletes.
>>READ MORE>>

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