ROB Archives

August 13, 2014

New This Week

Embrace the Medical Model–But Also Provide Vision Care

Randolph Brooks, OD, FAAO, calls for optometrists to embrace the medical model–while continuing to provide routine vision care. To prepare yourself to practice full-scope optometry, he advises, continually update your clinical skills and knowledge.
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Marketing

Effective Product Promotions: Provide Value in Competitive Marketplace


By Robert L. Bass, OD, FAAO
Product promotions in your optical allow you to compete in the marketplace while emphasizing the value of your goods and services.

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Co-Management

Choosing Co-Managing Surgeons: Select Well and Continually Monitor

By Charles Aldridge, OD

The surgeons to whom you refer patients must be chosen well, and their outcomes must be monitored over time. Your patients’ eye health and your reputation are at stake.

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Contact Lenses

CL Annual Supply Challenge: Present Convenience Plus Value

img1By D. Penn Moody, OD
Annual supplies of contact lenses make sense for patient–and practice. Effectively present this concept to patients, with the help of a new tutorial.

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ROB Fast Fact

What About Your Office is Most Important to Patients?

img1Your receptionist is a key player in your office, findings from Jobson Optical Research’s 2013 The Waiting Game report suggest. When asked what is important in a waiting room, a majority of respondents (62.6 percent) said that a friendly receptionist is very important, followed by comfort factors. Close to half (46.3 percent) said a comfortable place to sit was very important and 45.7 percent said temperature was very important..

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on training front desk staff to be pleasant and efficient.

In Brief

Alden Names ABB OPTICAL GROUP its Exclusive US Distributor

Alden Optical announced that it has named ABB OPTICAL GROUP as the company’s exclusive distributor partner effective September 1, 2014. As of this date, all new orders for Alden Optical lenses will be placed either directly with Alden or via ABB OPTICAL GROUP.
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Vision West Develops Rewards Program with Shamir

img1 Vision West  has announced a partnership with progressive lens company Shamir Insight to offer an exclusive rewards program to its members.
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