New This Week
Embrace the Medical Model–But Also Provide Vision Care
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Marketing
Effective Product Promotions: Provide Value in Competitive Marketplace
By Robert L. Bass, OD, FAAO
Product promotions in your optical allow you to compete in the marketplace while emphasizing the value of your goods and services.
Co-Management
Choosing Co-Managing Surgeons: Select Well and Continually Monitor
The surgeons to whom you refer patients must be chosen well, and their outcomes must be monitored over time. Your patients’ eye health and your reputation are at stake.
Contact Lenses
CL Annual Supply Challenge: Present Convenience Plus Value
By D. Penn Moody, OD
Annual supplies of contact lenses make sense for patient–and practice. Effectively present this concept to patients, with the help of a new tutorial.
ROB Fast Fact
What About Your Office is Most Important to Patients?
Your receptionist is a key player in your office, findings from Jobson Optical Research’s 2013 The Waiting Game report suggest. When asked what is important in a waiting room, a majority of respondents (62.6 percent) said that a friendly receptionist is very important, followed by comfort factors. Close to half (46.3 percent) said a comfortable place to sit was very important and 45.7 percent said temperature was very important..
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on training front desk staff to be pleasant and efficient.
In Brief
Alden Names ABB OPTICAL GROUP its Exclusive US Distributor
Alden Optical announced that it has named ABB OPTICAL GROUP as the company’s exclusive distributor partner effective September 1, 2014. As of this date, all new orders for Alden Optical lenses will be placed either directly with Alden or via ABB OPTICAL GROUP.
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Vision West Develops Rewards Program with Shamir
Vision West has announced a partnership with progressive lens company Shamir Insight to offer an exclusive rewards program to its members.
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Challenge –> Solution
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Practice Challenge…
How do I better manage my practice’s finances?From keeping costs of operation down to creating profit and loss statements, and financing a second practice, your success is dependent on effective financial management. Here is how two doctors and one financial consultant approach this challenge.
…Practice Solution
- Eight Steps to Cut Costs and Increase Profits
- Measure Profitability with a Profit & Loss Statement
- Key Questions to Ask When Financing a Second Practice Acquisition
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO