New This Week
Maria Sampalis, OD, of Warwick, R.I., built her practice on networking–in its many forms. When she started cold, she visited established local practices, and cultivated community ties with local organizations. She later established Corporate Optometry on Facebook to exchange ideas on clinical issues and business challenges with an online community that has grown to over 6,000 ODs practicing in corporate settings. >>READ MORE>>
By Scott Huffer, OD, FAAO
Explain to patients that you can offer relief to eye strain from digital devices. Offer visual solutions that provide comfort, protection and enhanced visual performance. >>READ MORE>
By Nancy Rausman
Maximize the use of online tools to reach families during back-to-school time. Then discuss education and vision the whole year ‘round. >>READ MORE>>
When presented well, patient financing can enable patients to receive the care and products you prescribe. Choose your words carefully.
ROB Fast Fact
People of Hispanic origin comprise the nation’s largest ethnic or racial minority, according to the latest U.S. Census data. As of July 1, 2015, Hispanics constituted 17.6 percent of the nation’s total population, with 56.6 million Hispanics in the U.S.
Click HERE to read more on reaching out to the Hispanic community, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
Ian Lane, OD, vice president of professional relations for VisionWeb, will host a four-part webinar series that will walk eyecare professionals through condition-based patient encounters that are common in most eyecare practices. >>READ MORE>>
Smart Vision Labs has introduced the SVOne Enterprise system, vision testing platform that could allow for self-guided vision tests.
Challenge –> Solution
How do I better co-manage my patients with MDs?
Effective co-manage with MDs is a key to success for practices seeking to grow their medical eyecare services. Three ROB contributors share how they have built strong co-management relationships, and how their patients have benefited.
- How to Build Consult Relationships with MDs
- Expand Services with an In-House Cataract Surgeon
- Present Premium IOLs to Patients with Cataracts
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO