ROB Archives

August 10, 2016

New This Week

Build Your Practice Through Multi-Level Networking

Maria Sampalis, OD, of Warwick, R.I., built her practice on networking–in its many forms. When she started cold, she visited established local practices, and cultivated community ties with local organizations. She later established Corporate Optometry on Facebook to exchange ideas on clinical issues and business challenges with an online community that has grown to over 6,000 ODs practicing in corporate settings.  >>READ MORE>>

Ophthalmic Lenses

Help Patients Ease Digital Strain


By Scott Huffer, OD, FAAO
Explain to patients that you can offer relief to eye strain from digital devices. Offer visual solutions that provide comfort, protection and enhanced visual performance. >>READ MORE>

Digital Strategy

Leverage Online Marketing to Drive Back-to-School Exams and Eyewear Salesimg1

By Nancy Rausman

Maximize the use of online tools to reach families during back-to-school time. Then discuss education and vision the whole year ‘round.  >>READ MORE>>

Sponsored Content

It IS What You Say. And HOW You Say It.
When it comes to patients, choose your words wisely


By ROB Editors

When presented well, patient financing can enable patients to receive the care and products you prescribe. Choose your words carefully.
>>READ MORE>>


ROB Fast Fact

Market Opportunity: Reach Out to the Largest Ethnic Minority

People of Hispanic origin comprise the nation’s largest ethnic or racial minority, according to the latest U.S. Census data. As of July 1, 2015, Hispanics constituted 17.6 percent of the nation’s total population, with 56.6 million Hispanics in the U.S.

Click HERE to read more on reaching out to the Hispanic community, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

New Webinar Series on EHR Coaching from VisionWeb

Ian Lane, OD, vice president of professional relations for VisionWeb, will host a four-part webinar series that will walk eyecare professionals through condition-based patient encounters that are common in most eyecare practices. >>READ MORE>>

Device Launched that Enables Self-Guided Vision Tests

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Smart Vision Labs has introduced the SVOne Enterprise system, vision testing platform that could allow for self-guided vision tests.
>>READ MORE>>

Challenge –> Solution

Recent Articles of Note

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