New This Week
With Ken Krivacic, OD, MBA
Grow your practice faster, and avoid pitfalls, with proven strategies from peer business groups. For best results, implement one new idea at a time and get staff on board with it. >>READ MORE>>
By Rohit Sharma, OD
Demonstrate the benefits of Transitions lenses—and wear the product yourself—to greatly increase patient acceptance.
By Tina McCarty, OD, FAAO
Explain to patients that you are ensuring their long-term eye health. When you establish a wellness message early, it pays off over time.
Free up revenue-generating doctor time by delegating a lot of the contact lens testing and instructing. In a small practice, designate one CL technician, then scale up as you grow.
ROB Fast Fact
Patients already have progressive lenses on their mind when they come in to see you, findings from The Vision Council’s 2014 VisionWatch Consumer Lens Technology Study suggest. Some 6,557 current Rx eyeglass users were asked about their knowledge and usage of several different Rx lens technologies and products. Of the nine technologies and products listed, “no line bifocals /PALs” was the technology with the highest awareness levels among current Rx eyeglasses. More than half of the eyeglass wearing adults surveyed (52.2 percent) were aware of progressive lens technology, and another 29.9 percent of current Rx eyeglass wearers are currently using PALs at least some of the time.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to educate patients about the benefits of all the lenses you sell.
OD Excellence (ODX) (delivering medical and practice management tools) and PFO Global (manufacturer of advanced lens designs and complete eyewear), have announced the fifth annual International Vision Conference. >>READ MORE>>
Bausch + Lomb is releasing the PureVision2 Multi-Focal Fit Guide mobile application in the US. The app is designed to help eyecare practitioners successfully fit patients into PureVision2 for presbyopia contact lenses.
Challenge –> Solution
How can I use mobile technology to educate patients?
Educating your patients about their diagnoses, and the best way to care for their eyes, is essential. Mobile devices like tablets and smartphones are making this challenge easier. Here is how three contributors use this new way of communicating to improve patient education.
- Use Tablets to Share External Eye Photos with Patients
- Guide Your Low Vision Patients Through New Apps
- Mobile Communications with Patients: Expand Access, Maintain Limits
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO