New This Week
Simplify Your Fee Presentation
Laurie Sorrenson, OD, FAAO, has simplified her presentation of professional fees and co-pays to put patients at ease and improve office flow. Before patients arrive, they receive an e-mail with an estimate of out-of-pocket costs, including an itemization for an Optomap image, which increases acceptance. >>READ MORE>>
Practice Management
Grow Revenues by 10 Percent by Using a Business Consultant
By Rachael Click, OD
A practice consultant can raise your business to a higher level–if you set strategic goals and work a plan to achieve them. Before hiring a consultant, compute the ROI. >>READ MORE>
Marketing
Install a Referral System–and Track Your Growth
By Beverly Jue-Smith, OD, MBA
Patients who refer friends and family are key drivers of practice growth. Boost your referrals with a referral-promotion system based on service excellence and total staff involvement. >>READ MORE>>
Staff Management
Manage Staff Schedules for Cost-Efficiency & Full Coverage
By Stuart J. Thomas, OD,
and Ellen Byrum-Goad, LDO
Manage staff schedules and cross-train for an efficient office where costly service breakdowns are minimized. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Sell More Plano Sunwear
Independent opticals have stiff competition from sunglass specialty stores, among others, in sales of plano sunwear, findings from The Vision Council’s VisionWatch December 2015 Plano Sunglass Report suggest. Plano sunglass sales from the prior year at sunglass specialty stores grew by 5.5 percent, compared to 2.5 percent growth during that same time period at independent opticals. Sales of plano sunwear grew by 4.4 percent at sporting goods stores, 4.3 percent at flea market/street vendors, 4.2 percent at drug/grocery/mass/warehouse clubs, 3.8 percent at better department and specialty stores, and 3 percent at optical chains..
Click HERE to read more on selling more plano sunwear from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Hoya Launches New Practice Development Program
Hoya Vision North America has launched Seiko Elite, a practice development program for eyecare professionals. Developed by eyecare marketing specialists for eye care professionals, Seiko Elite is a comprehensive marketing, consulting and analytics program for all participating eyecare practices. >>READ MORE>>
TOMS and ZEISS Introduce The Discoverist Eyewear Collection
TOMS has partnered with ZEISS to create The Discoverist Collection, featuring sunglasses with ZEISS polarized lenses in acetate frames. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better market my practice?With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients’ attention is essential. Here is how three of our contributors are doing just that.
…Practice Solution
- Generate Unique Marketing Messages with a Creative Team
- Seize Marketing Opportunities with Secondary Holidays
- Grow Your Patient Base–with an Effective Referral System
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
