New This Week
Feature Photography to make a Local Connection
With Jeri Schneebeck, OD, FCOVD
A practice owner taps a family member’s photography talents to make a strong local connection in her practice. >>READ MORE>>
Diagnostic Instrumentation
Invest in Instrumentation to Grow Your Practice
By Ann Rea Miller, OD
Purchasing new instrumentation is a cornerstone of practice growth. Research well and evaluate usage before making a costly acquisition. >>READ MORE>>
Digital Strategy
Create Engaging Social Media Posts: Four Tips
By Josiah Young, OD, MS
Four ways to add impact to your social media posts–and fill exam chairs. >>READ MORE>>
Finances
Use Inventory Tracking Tools to Boost Profits
By Thomas Tomasik, OD
Carefully tracking your inventory is key to finding the most profitable mix of products to invest in, and identifying where your sales strategy could use improvement. >>READ MORE>>
ROB Fast Fact
Does Your Practice Have Frame Database Technology?
The busier the practice, the more likely it is to own frame database technology, findings from The Vision Council’s November 2014 Eye Care Professional Report suggest. About half of the respondents to the report’s survey possessed a frames database at their practice. Practices that dispensed more than 10 lens jobs per day were more likely to say they have a frames database (59.6 percent), compared to the 42.2 percent of practices that dispense less than six jobs per day and have a frames database at their location.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to best manage your frame inventory.
In Brief
1st World Congress of Optometry in Columbia in August
The 1st World Congress of Optometry will take place Aug.14-16, 2015, in Medillin, Columbia, at the Plaza Mayor Convention and Exhibition Centre, with the theme, “Vision Health Knowledge for the World.” >>READ MORE>>
Candidates Announce Bids for AOA Offices
The American Optometric Association (AOA) says it will focus on the future of the profession during Optometry’s Meeting in Seattle, Wash., and that outlook starts in the AOA House of Delegates. This legislative and policy-making body of the AOA is composed of delegates representing members of the affiliated associations, and elects officers and trustees to the AOA Board of Trustees. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How can I educate my patients about the need for sunwear?Educating your patients about the need to wear sunglasses, or glasses with adaptive lenses, to protect against ultra-violet radiation, is essential. Here is how three ROB contributors recommend doing this.
…Practice Solution
- Educate Your Patients: Sunglasses Are for All Year
- Drive Home Risks of UV Exposure
- Take Rx Sunwear Sales to the Next Level
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
