New This Week
Improve Practice Performance with Open Book Management
Danny Clarke, OD, employs open book management to increase staff engagement and improve patient care. When employees know and track basic practice expenses and revenues, he says, performance improvements and increased profits are clear and measurable. >>READ MORE>>
Financial Management
Stick to a Payroll Budget and Keep Costs in Control
By Tina McCarty, OD, FAAO
Effectively manage one of your practice’s largest expenses with a payroll master budget and sub-budgets. Managing by numbers lets you plan intelligently for growth. >>READ MORE>
Innovation in Practice
Patients Want to See Innovation
Offer patients the newest, and most advanced, products and services to enhance care–and differentiate your practice from competitors.
>>READ MORE>>
Practice Management
Make All Patients Feel Welcome with Inclusive Language
By Pamela Miller, OD, FAAO, JD, FNAP
We live in a multicultural society. To grow your patient base, train your staff to use inclusive language that welcomes all cultures. >>READ MORE>>
ROB Fast Fact
Find & Retain a Good Office Manager by Offering a Competitive Salary
How much do you pay your office manager? According to Jobson Optical Research’s 2015 ECP Compensation Study, office managers in independent eyecare practitioners’ offices in the Northeast are paid $61,671 on average, while those in South are paid, on average, $47,797. ECP office managers in the Midwest are paid an average of $52,647, and those in the West are paid an average of $54,807.
Click HERE to read more on paying your staff enough to retain them, but not so much that you cut into practice profitability, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Essilor Helps Launch Our Children’s Vision Initiative
Our Children’s Vision has been initiated by the Brien Holden Vision Institute and the Vision for Life fund, created by Essilor. >>READ MORE>>
AOA Supports CL Prescription Verification & Patient Safety Bill
The American Optometric Association (AOA) announced its support for the Contact Lens Consumer Health Protection Act of 2016. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better market my practice?With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients’ attention is essential. Here is how three of our contributors are doing just that.
…Practice Solution
- Generate Unique Marketing Messages with a Creative Team
- Seize Marketing Opportunities with Secondary Holidays
- Grow Your Patient Base–with an Effective Referral System
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO